Maura Brannigan
Maura Brannigan is a freelance writer. You may have previously recognized her byline as editor-at-large and senior editor at Fashionista, but before that, she worked in digital at magazines like Lucky (RIP) and Marie Claire. Here, you'll often find her writing about the fashion, retail and design industries, with a focus on the environment, ethical and sustainable supply chains and consumer culture.
Stories By This Author
The Big Business of At-Home Wellness Technology
Social media wants to sell us all on cold plunge tanks, infrared sauna blankets and compression boots. Is anyone actually buying?
Gen Alpha Is Coming to Change the Face of Retail
These tweens are set to have the biggest spending power in history. Here's how brands can start preparing for their rise in a changing world.
How Lindsey Solomon Became the PR Go-to for Emerging Fashion Brands
What started with a cold-email to Jil Sander at age 15 has since blossomed into a career as one of New York City's most in-demand fashion publicists.
TikTok's New 'It' Aesthetic Trend Is a '90s Deep Cut
Meet Gen-X Soft Club, a "grungier, touch-grass take" on Y2K-era minimalism.
Knitwear Fabric Content 101: How to Find Sweaters That Won't Fall Apart
Here's everything you need to know about shopping for high-quality, affordable knitwear right now.
21 Y2K-Perfect Gifts for Anyone Who Wants to Go Back 1999
Including, yes, the fated popcorn shirt.
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How Hallmark's Costume Designer Creates Holiday Movie Magic
Keith Nielsen's work swaps red and green for a more subtle — and elevated — depiction of the seasonal spirit.
The 27 Chicest Gifts for the New Parents in Your Life
Some goodies for them, some for baby.
Inside the North Carolina Facility Making Clothing Fabric Out of Recycled Plastic Bottles
Here's how Repreve transforms post-consumer waste into performance fiber for brands you know and love.
How Recho Omondi Turned Her Fashion Design Career Into a Media Empire
The designer and podcaster launched "The Cutting Room Floor" as a creative and emotional outlet. Now five years in, she's rewritten what it means to talk about fashion.
How to Launch a Fashion Newsletter in 2023 — and Actually Make It Good
We consulted five of the industry's favorite newsletter authors to answer just that.
Department Stores Are Rethinking Their In-House Contemporary Brands for a New Consumer
This category that grew to feel stuffy, yet still omnipresent at retail is transforming.
The Fashionification of Golf Clothes — for All Genders
The tired khakis of yesteryear are getting a makeover. With an unprecedented number of women taking to the sport, the timing couldn't be better.
The Men Teaching TikTok How to Sew
A growing community on the platform is helping to rewrite the gender stereotypes that come with making clothes.
How Do You Become a Fashion Sourcer?
For experts in this emerging profession (which is in fact different from personal shopping), there's no such thing as "sold out."
How to Work in Sustainability at a Fashion Brand
Chief sustainability officers are the newest addition to the C-suite. Here's what the job actually entails.
Niall Horan Is in His Capital-F Fashion Era
His stylist, Cameron Quittner, shares the secret sauce behind his elevated new look.
How PatBo's Patricia Bonaldi Is Bringing Fashion Craftsmanship to a New, Global Generation
"A career in fashion is not only about beautiful clothes."
This Looming Recession Isn't Stopping Us From Shopping
“Consumers will always find a way to get around not having money.”
How Fashion Journalists Are Building New, Engaged Followings on TikTok
They may not be quitting their day jobs, but editors are increasingly finding success on "the one app where it's possible to blow up overnight."
How Edie Parker Fashion-ified Weed
"Cannabis doesn't have to be a health-and-wellness product. If you want to get high and look at a pretty item, then, great — we're here for that."
Billion-Dollar Deals in Drawstring Pants: A 'Succession' Fashion Retrospective
The stealth-wealth costumes help depict the dynamic Roy family power rankings.
The New Madison Avenue: New York's Stuffiest Retail District Is Getting Cooler
A growing legion of fashion's buzziest brands and retailers are embracing uptown.
Buzzy Beauty Ingredient of the Moment: Sea Moss
It's a trendy wellness fixture at Erewhon, but the algae has also been a staple in traditional medicine for centuries.