Maura Brannigan
Maura Brannigan is the editor-at-large at Fashionista. You may have previously recognized her byline as senior editor at Fashionista, but before that, she worked in digital at magazines like Lucky (RIP) and Marie Claire. Here, you'll often find her writing about the fashion, retail and design industries, with a focus on environmentalism, ethical and sustainable supply chains, consumer culture and more.
Stories By This Author
17 TikTok Creators Giving Actually-Good Style Advice
We follow these folks for more than just OOTDs and GRWMs.
The 'Internal Shower' Is Bullshit
TikTok's recent obsession with gut health is the latest veiled evolution of diet and detox culture.
Wiederhoeft Makes Demi-Couture for the Iconoclastic Princess
Welcome to designer Jackson Wiederhoeft's zany, sumptuous fairy tale.
The Mother-Daughter Pair Making It Big on TikTok OOTDs
Larissa Mills and Ella Potter's newfound viral fame is not just about clothes.
Is Norma Kamali Fashion's Most Prescient Designer?
She's always known what her customer wants before they do.
How Gia Kuan Went From Studying Law to Democratizing Fashion PR
The New Zealander-Taiwanese founder of Gia Kuan Consulting didn't always fit into fashion, which is part of what makes her so good at her job.
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How to Raise Venture Capital That Matters
It's a new day for fashion and beauty brands seeking funding.
When Skin Care Meets Cell Biology
With its proprietary peptide, OneSkin is setting out to do the impossible: reverse skin aging.
Buzzy Beauty Ingredient of the Moment: Functional Mushrooms
Are these hardworking fungi — revered for their health and wellness benefits — the "new cbd"?
How I Shop: Tefi Pessoa
"I love a platform, but — please quote me — never a wedge, and never a cork wedge. Okay? Somebody needs to tell J.Lo."
How a Fashion Bill Becomes a Law
New York State's proposed Fashion Act would be a revolutionary piece of legislation. Here's how it becomes reality.
How 'Atmos' Editor-in-Chief Willow Defebaugh Is Building a New Bridge Between Fashion and Climate
"I'm rooting for the fashion industry," shares the editor-in-chief of the climate and culture magazine, "because inherent in its purpose is also its capacity to change."
Banana Republic Is Deep in Glow-Up Mode
To regain long-lost market share, the mall brand's past may be its strongest asset.
How I Shop: Gemma Styles
"When buying something new, I'm always wondering, "Is it well made enough that I can wear it 30 times, and then will it be in good enough condition to be resold?'"
For Investors, Skims Is the Rare Sure Thing
Flush with $240 million in fresh funds, here's where experts predict the brand is headed next.
How Goop's Megan O'Neill Is Building a Beauty Industry That Serves Everyone
For the brand's longtime senior beauty editor, it all started with the humble informational interview.
What the Internet's Preppiest Influencers Are Selling
The pill-free cashmere is just a start.
When a Material Science Company Masquerades as a Fashion Brand
Pangaia makes some of fashion's favorite sweatsuits. Could it also change the way we make our clothes?
How I Shop: Caroline Ricke
Let's just say the Y2K-obsessed content creator knows her way around a flea market.
Harry Styles Concerts Are His Fans' Met Gala
The glam-rock pop idol is taking over TikTok, one immaculate outfit reveal at a time.
Baths Are Changing for the TikTok Generation
Enter "bathscaping," the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual.
How Nancy Chilton Went From Doing PR for RVs to Leading Communications for the Costume Institute
After 15 years at The Met, the collection's chief external relations officer is leaving her post. Here's how she got there — and what comes next.
Maternity Wear Has a Waste Problem
What happens to all those elastic waistbands after pregnancy ends?