Maura Brannigan
Maura Brannigan is the editor-at-large at Fashionista. You may have previously recognized her byline as senior editor at Fashionista, but before that, she worked in digital at magazines like Lucky (RIP) and Marie Claire. Here, you'll often find her writing about the fashion, retail and design industries, with a focus on environmentalism, ethical and sustainable supply chains, consumer culture and more.
Stories By This Author
The Era of Digital Product Tags Is Nigh
Offering solutions for resale, counterfeiting and more, digital IDs are poised to go mainstream.
The French-Girl Fashion Myth Has Hit the TikTok Generation
Jeanne Damas's Rouje, among other Parisian "It" brands, is selling it online and off.
23 Delightfully On-Brand Gifts for the Nancy Meyers Devotee
We're talking oyster plates, straw hats and heaps of oversized cashmere to wear as you gaze out to sea on your beachfront patio.
27 Actually-Helpful Gifts for Your Friend Who Just Had a Baby
As a new-ish mom myself, I can confirm that new parents the world over will be thrilled with these items.
What to Expect From Kim Kardashian's New Private Equity Firm
With help from an industry veteran, the Skims founder is setting her sights on other consumer-goods and media companies.
The Luxury Handbag Brand Quietly Taking Over French Fashion Circles
The Paris-based Polène is a stylish new contender in the leather-goods space. Now, it's going global.
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How to Shop More Sustainably, According to Andrea Cheong
The viral TikTok creator shares her master class in mindful consumption, including five tips anyone can implement.
Just How Game-Changing Is Dissolvable Packaging?
A new generation of personal-care brands is pioneering water-soluble alternatives to plastic packaging that can disintegrate down the drain.
'Worn Out' Tells the Story of Fast Fashion's Fall From Grace
Former "InStyle" and Teen Vogue editor Alyssa Hardy spares no detail in her new book that reveals the dark underbelly of our current clothing binge.
How (and Where) to Resell Your Handbag: A Step-by-Step Guide
The task can be daunting, especially for those new to recommerce. Not anymore.
In the TikTok Era, Which Drugstore Beauty Brands Will Survive?
In the wake of Revlon's bankruptcy filing and amid a new digital era, there are (at least) two factors that ensure mass-market success.
J.Crew Has a New Style Star in Olympia Gayot
Not since Jenna Lyons has a J.Crew exec inspired such widespread devotion for her personal style. This time, it's coming from social media.
How Kirbie Johnson Is Creating the Intersection Between Beauty and Pop Culture
When the podcaster, producer and journalist first moved to Los Angeles, she spray-tanned people for a living.
The 'Space Cowgirl' Aesthetic Is a Gen-Z Fever Dream
Here's why you're seeing that pink feathered 10-gallon hat everywhere.
17 TikTok Creators Giving Actually-Good Style Advice
We follow these folks for more than just OOTDs and GRWMs.
The 'Internal Shower' Is Bullshit
TikTok's recent obsession with gut health is the latest veiled evolution of diet and detox culture.
Wiederhoeft Makes Demi-Couture for the Iconoclastic Princess
Welcome to designer Jackson Wiederhoeft's zany, sumptuous fairy tale.
The Mother-Daughter Pair Making It Big on TikTok OOTDs
Larissa Mills and Ella Potter's newfound viral fame is not just about clothes.
Is Norma Kamali Fashion's Most Prescient Designer?
She's always known what her customer wants before they do.
How Gia Kuan Went From Studying Law to Democratizing Fashion PR
The New Zealander-Taiwanese founder of Gia Kuan Consulting didn't always fit into fashion, which is part of what makes her so good at her job.
How to Raise Venture Capital That Matters
It's a new day for fashion and beauty brands seeking funding.
When Skin Care Meets Cell Biology
With its proprietary peptide, OneSkin is setting out to do the impossible: reverse skin aging.
Buzzy Beauty Ingredient of the Moment: Functional Mushrooms
Are these hardworking fungi — revered for their health and wellness benefits — the "new cbd"?