Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we’re constantly unearthing new favorites. Here, we’ve rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent additions to our personal routines.

With spring now fully upon us, team Fashionista is lightening and brightening up our beauty routines. Mineral sunscreens caught our eye this month, as well as hydrating serums to combat our fluctuating weather-dehydrated skin. We also leveled up our lip game via moisturizing overnight treatments and precise liners.

Below, see (and shop!) all of our editors' favorite beauty discoveries from April.

Canopy Bedside Air Purifier, $164-$199, available here: "Canopy may be best known for its humidifiers, but I may be even more impressed with this adorably small air purifier. With multistage HEPA-13 filtration, it captures allergens and other particles that can both disrupt sleep and irritate skin. Plus, it automatically turns off its own lights and eliminates disruptive fan speed changes throughout the night so you never notice it’s there. It also pairs with the brand’s aroma kits, including this one made for sleep (though, always be careful with diffusers if you have pets.)" —Dhani Mau, Editor in Chief

Dr. Idriss Major Fade Active Seal Vitamin C Gel Moisturizer, $58, available here: "The brand just re-vamped this antioxidant-rich moisturizer to include glutathione for extra spot-fading power, and I'm a big fan of the new formula. A thin layer (and consistent application) is all it takes to hydrate, fade dark spots and protect skin in one quick step. I also love that it doesn't pill under sunscreen and makeup." —Steph Saltzman, Beauty & Style Director

Sisley Paris Exfoliating Hand Wash, $115, available here: "I am an avid hand washer — like, I do it probably too much, if that's possible. Many soaps strip my skin and leave my hands feeling rough, so this new Sisley formula was exciting to me for a number of reasons: First, it has exfoliating beads that are just textured enough to remove dead skin without being too aggressive. I also love how it's a gel but lathers into a creamy, moisturizing product that makes me feel squeaky clean. Plus, the botanical and citrus notes give major luxury spa energy." —Brooke Frischer, Associate Editor & Social Media Manager 

Charlotte Tilbury Pillow Talk Blush Balm Lip Tint, $32, available here: "Without exaggeration, I've been wearing this sheer lipstick all month long. With help from its pH custom color chemistry that adapts to each wearer's lips, the 'Blushed Rose' colorway (a subtle rosy pink) perfectly complements my natural lip shade. Plus, it's formulated with botanical butters and peptides that leave my lips feeling soft and hydrated." —Catie Pusateri, Staff Writer

Torriden Hyaluronic Acid Ultra Hydrating Serum for Plump & Glow Skin, $24, available here: "When my forehead is dealing with some serious flaking (which is more often than I'd like to admit), it's a sign my skin needs more hydration. This hyaluronic acid-powered serum truly comes in clutch: I apply it after my cleanser and toner (but before my moisturizer), and I can genuinely say I've noticed improvements in the smoothness and clarity of my skin." —Janelle Sessoms, Staff Writer

Face Reality Power Mineral SPF 50, $42, available here: "This new new SPF 50 designed for for sensitive, acne-prone skin has been a very welcome addition to my skin-care routine. The hydrating, 100% mineral formula has a very subtle tint to it that ultimately goes on sheer, leaving no white cast. In addition to offering sun protection without risk of clogged pores, it also has a calming effect, which is always a plus when inflammation is your skin’s worst enemy." —Dhani

Lume Soft Powder Acidified Deodorant Wipes, $8, available here: "These mandelic acid deodorant wipes are a godsend for frequent fliers. I keep them tucked in my carry-on during long flights, allowing me to freshen up whenever (and wherever) needed. Mandelic acid fights odor by lowering the skin's pH, while aloe vera boosts hydration and witch hazel leaves my sensitive skin feeling refreshed." —Catie

M.ph The Overliner in French Exit, $25, available here: "I think M.ph has entered my top three makeup brands of all time. I'm beyond obsessed with its beautiful foundation, and now its lip liner. Above all, I love how it's a classic pencil format that can be sharpened, rather than the twistable version that many other brands use (I find those break far more easily). This shade, in particular, gives a perfect just-kissed appearance thanks to its cool rosy hue and smooth application, which can be as precise or blurry as the wearer wants. And its staying power is undeniable — I've gone several hours without a touch-up." —Brooke

Chanel Sublimage Le Soin Perfecteur Primer, $305, available here: "Yes, this is one pricey makeup primer. But the pearlescent gel formula goes on smoothly, feels weightless, imparts a subtle iridcesence and creates a smooth, longevity-enhancing base for makeup, and a tiny dab goes a long way. The gold case is also refillable, and you get an extra cartridge in the box, so it's really a 2-for-1." —Steph

Tilt Beauty Grip Stick Hydrating Lip Treatment, $26, available here: "When you wear lip liner and gloss as frequently as I do (read: every day), your lips are bound to get dry and chapped. This hydrating lip treatment delivers some much-needed recovery. It's packed with ceramides and shea butter (to moisturize) as well as hyaluronic acid (for hydration)." —Janelle

Patrick Ta Major Skin Soft Blur Brightening Hydrating Concealer, $34, available here: "Shade matching my near-translucent skin tone is always an uphill battle, but this creamy, buildable concealer by Patrick Ta is a perfect fit, right down to the slight rosy undertone. Thanks to key ingredients like sodium hyaluronate, vitamin E and tetrahexyldecyl palmitate, this long-wearing concealer delivers a hydrating and smoothing finish on the skin. It's quickly become a staple in my complexion routine." —Catie

Ilia Sun Serum Mineral Sunscreen SPF 50, $40, available here: "I've tried many mineral sunscreens (probably a dozen new ones came across my desk this month alone), but this SPF 50 has been a real standout. Available in two tints that the brand claims blend into most skin tones, the formula feels slightly thick and pudding-like at first, but melts into skin with minimal rubbing. Designed to absorb excess oil, it keeps unwanted shiny patches at bay all day without totally sacrificing glowiness. My only complaint is that the 1.5-oz bottle is too tiny — good for travel, but not ideal for the generous use I plan to employ all summer long." —Steph

Hotel Lobby Candle Racquet Club, $58, available here: "There really is something about this brand's scents that makes you feel like you’re in a very expensive hotel — they're lovely and noticeable without overwhelming the senses. Racquet Club, accurately described as 'crisp, verdant and clean,' is no exception. The green vessel is gorgeous, and there's no gimmicky attempt to recreate the smell of tennis balls — notes include mineral mist, vetiver, orange blossom, white musk and 'iced cucumber towel.'" —Dhani

Touchland Glow Essence Body & Hair Fragrance Mist, $26, available here: "I'm never without a Touchland hand sanitizer, so I get pretty excited whenever the brand releases something new. It just launched a new hair and body mist, this time with hydrating skin-care ingredients like hyaluronic acid, peptides and panthenol, making it not just a dual-use product, but actually triple one if you opt to spritz it on your face, too. As someone whose bag is constantly overflowing, the more uses I can get out of one product, the better." —Brooke

Vivier C E Peptides Antioxidant Serum, $204, available here: "There are plenty of vitamin C serums on the market, but this has become my latest go-to. With 10% L-ascorbic acid (vitamin C), vitamin E and three peptides, it's protective, plumping and glow-giving, but not irritating or breakout-inducing, in my experience." —Steph

Eos Strawberry Limoncello Overnight Lip Mask, $6, available here: "It's finally spritz season, and to get in the spirit, I've been swiping on this strawberry limoncello-scented lip mask as the final step in my nighttime skin-care routine. It smells delicious, and it's packed with moisturizing ingredients like squalane, shea butter, shea oil, cocoa seed butter, glycerin and sunflower seed wax to combat any dryness from spring's fluctuating weather." —Catie

Ouai Melrose Place Super Dry Invisible Dry Shampoo, $30, available here: "This dry shampoo has been my go-to recently. Not only does it truly refresh even multiple-day-old oily roots, but it's also been a great tool for a fresh blowout. For a little extra zhush and volume, I spray just a touch of the invisible formula around the halo of my head. I get an even bouncier result, and the ginger, green fig and basil notes make my hair smell fabulous." —Brooke

Iconic London Underglow Matcha Melting Cleansing Balm, $22, available here: "Funnily enough, I initially started using this because I ran out of makeup wipes and was too lazy to buy more. Now, I'm a cleansing balm convert: This balm-to-oil formula melts away my makeup (including waterproof mascara!) within seconds. My skin is left refreshed and prepped ahead of my nighttime skin-care routine." —Janelle

In case you missed last month’s picks, you can find them here:

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Listen to the full conversation between Maekaeda Gibbons and Fashionista Staff Writer Catie Pusateri on The Fashionista Networkon Spotify.

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While working as a loan officer at Bank of America, Maekaeda Gibbons began crafting fragrances as a stress-relieving outlet. Her concoctions quickly gained popularity among her colleagues (" Fragrance isn't something that you can contain into your cubicles," she pointed out), and soon snowballed into the now-viral brand Brown Sugar Babe that first launched in 2018. With cult-favorite scents spanning vanilla-forward gourmands to refreshing florals, the company surpassed $20 million in sales in 2025 — all while remaining independent.

As the fragrance space grows increasingly crowded, Gibbons noted that Brown Sugar Babe stays  in its "own lane" of crafting oil-based scents rather than alcohol-based eau de parfums. But what's behind the label's continued rise in the fragrance world without having taken on any outside investment? To Gibbons, it's the brand's dedicated community that shows up on- and offline.

" IRL experiences, activating in a very meaningful way whenever we can at Essence Fest and other shows like Beautycon and things like that, I think those are the things that really drive how we've been able to sustain such great growth," Gibbons shared.

On The Fashionista Network, Gibbons discussed opening Brown Sugar Babe's Atlanta flagship, navigating order delays and supply chain interruptions, acquiring its own factory and more. Watch the full interview on YouTube below.

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Decades later, shoppers still flock to the 188-year-old store in search of those headbands, which the store continues to sell. Business really ramped up following the 2026 release of the hit series "Love Story: John F. Kennedy Jr. & Carolyn Bessette," which brought renewed interest in CBK's style.

"The response was immediate and honestly unlike anything we've seen in recent years," C.O. Bigelow Director of Marketing Sarah Barnes tells Fashionista. "Headbands became a flashpoint. We were restocking constantly, and the store itself started to feel like a scene again."

America's oldest apothecary is keeping the momentum going, starting with a new brand partnership with Abbode, a vintage-inspired embroidery brand known for its customizable pouches. Starting May 2, Abbode is transforming C.O. Bigelow's Greenwich Village storefront into a month-long "Abbode Rx" pop-up where customers can shop the new Abbode pouch colorways as well as branded items like nail files, soap, pill cases, combs and Band-Aids.

"We loved the idea of pairing C.O. Bigelow's heritage with Abbode's more personal, giftable, fashion-meets-function point of view," says Abbode Founder and CEO Abby Price. "I originally just thought of the Abbode Apothecary on its own, but realized how impactful adding a partner would be, and C.O. Bigelow was the obvious choice."

The collaboration's concept centers on romanticizing everyday beauty rituals, especially for the on-the-go New Yorker. "Creatively, we kept coming back to the feeling of getting ready in New York; beauty products on a vanity, a pouch in your bag, running errands, all of those little rituals that feel intimate but still aspirational," Price says.

It's a fitting concept, given C.O. Bigelow's foundation as a place for product discovery and curation. But when a business has been around for more than a century, one naturally questions how it can adapt to the new generation of shoppers without straying from its heritage. "It's a balance of preservation and perspective," Barnes says. "We keep the core intact: the formulas, the heritage, the in-store experience. But we layer in newness through brand partnerships, storytelling and thoughtful curation."

Partnering with Abbode specifically helps the legacy pharmacy reach a younger, digitally native audience. "We can meet a customer who may not have discovered us otherwise, without compromising who we are," Barnes explains. "Once they're here, the goal is the same as it's always been: let them explore. Let them find something they didn't know they needed. [...] The intention is not to 'modernize' the brand. It's to place it in the right conversations."

C.O. Bigelow prides itself on not chasing trends, which could be its key to continued longevity. The retailer accepts change and adapts ideas relevant to its core, but it's never focused on reinvention. Its priority is to remain a shopping haven with quality service, product integrity and brand discovery. Perhaps that's why CBK felt so comfortable frequenting the apothecary.

"Carolyn Bessette Kennedy had a kind of quiet, 'IYKYK' New York presence," Barnes says. "She came in like any other New Yorker. She shopped here because it was part of her routine, not because it was a 'destination.' We've never positioned ourselves around a single figure, but her association reinforces what we've always been: a place New Yorkers trust. It's less about nostalgia and more about continuity. The same products, the same counters, the same feeling of discovery."

The pharmacy has been careful not to overplay its association with the late style icon and there are no direct references to CBK in the Abbode partnership, which had been in the works for a few months: "For us, the collaboration came from a genuine shared appreciation for the brand, its history and the world around it, rather than being built as a direct response to the show," says Price.

Though Abbode x C.O. Bigelow arrives at a moment of optimal cultural relevance, there's something to be said for the fact that the latter retailer was already closing in on 200 years in business. "For nearly two centuries, the focus has been on product integrity, discovery and service," Barnes notes. "That foundation doesn't change. What evolves is how people engage with it. We're not trying to reinvent the apothecary. We're making sure it still feels essential."

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Fashion Launches

Burberry x Hunza G

British brands Burberry and Hunza G partnered on a swimwear capsule for summer 2026. It combines classic Hunza G silhouettes with iconic Burberry colors and Check trims. Simone Ashley and Alva Claire (above) star in the campaign for the collab, photographed by Ryan McGinley. Shop the collection at hunzag.com and burberry.com.

Cou Cou Intimates x Adwoa Aboah

Cou Cou Intimates partnered with model and actor Adwoa Aboah to launch a collaborative T-shirt to benefit Aboah's Gurls Talk platform in honor of Mental Health Awareness Month in May. All profits from the piece will go to the community-led nonprofit organization. Shop the tee, which reads "Out of Order," for $68 at coucouintimates.com.

Frame x Alexandra Leclerc

Frame introduced a 21-piece capsule collection created in partnership with influencer Alexandra Leclerc. Inspired by "the quiet glamour and allure of Monaco," the lineup includes an all-new denim style, rouge leather pants, capri sets and sculpted dresses, priced from $98 to $1,998. It also coincides with Frame's global expansion, which inncludes new store openings in Cannes (May 2) and Monaco (May 8). Shop the collection at frame-store.com.

Kylie Jenner's Khy 'Refresh'

Kylie Jenner gave her brand Khy a "refresh," evolving away from it's collaboration-led strategy and focusing more on wardrobe staples. Khy's new Spring/Summer 2026 collection features jersey maxi dresses, embellished T-shirts and denim, priced between $70 and $470. Shop the range at khy.com.

Quince x Erin Walsh

Quince collaborated with celebrity stylist Erin Walsh on a second capsule collection that debuted this week, just in time for spring. The lineup, which centers on "a reimagined approach to power dressing" includes tailored pieces, linen separates and more. Shop it at quince.com.

Rixo x Slowdown Studio

British fashion label Rixo introduced a homeware collaboration with Slowdown Studio, titled "The Mythos Collection." The collection melds Rixo's bold prints with Slowdown Studio's bestselling throws, creating two new original designs. Shop them for $275 each at rixolondon.com and slowdownstudio.com.

Sézane x Inoui Éditions

French fashion brand Sézane unveiled its collaboration with Inoui Éditions, the Parisian maison "renowned for its bold, distinctive prints." The collection features lightweight dresses, elegant blouses, matching sets and striped, floral and shell prints. It also spans accessories and handbags. See and shop the full collection at sezane.com.

Banana Republic x Entrudo

Banana Republic's latest independent brand partnership is with Portuguese accessories label Entrudo, run by Maria and Constança Entrudo, a mother-daughter team. Founded in 2017 as a family project, the Lisbon-based Entrudo "aims to honor traditions and combine them with modern designs." Shop the colorful embroidered basket bags for $350 each at bananarepublic.com.

New Dagne Dover Neoprene

Dagne Dover introduced four new silhouettes to its line of neoprene bags: Rue, Enzo, Noa and Reid. The bags are available in colorways that recently launched for Spring 2026, including rich oxblood, cherry red. Shop them for $100-$210 at dagnedover.com.

Ring Concierge x Aureum Collective

Ring Concierge and Aureum Collective debuted a limited-edition capsule collection that spans jewelry and bags. The launch marks firsts for both brands: Aureum Collective's first venture into fine jewelry and Ring Concierge's first time co-designing ready-to-wear accessories. Shop the range — which is priced from $550 to $1,998 — at ringconcierge.com.

Agua Bendita x Stoney Clover Lane

Agua Bendita teamed up with Stoney Clover Lane on a limited-edition collection of swimwear, pouches and apparel combining both brands' vibrant colors and playfulness. The assortment includes "statement swimwear silhouettes, effortless ready-to-wear pieces and Stoney Clover Lane's iconic pouches — reimagined through the colorful lens of Agua Bendita." Shop it at stoneycloverlane.com and aguabendita.com.

Beauty Launches

Birkenstock Introduces Nail Polish

Birkenstock expanded its beauty offerings (did you know the shoe brand already makes foot and body care?) with the launch of its own nail polish this week. The vegan, plant-based formula comes in five shades ($12 each) — Eggshell, Light Rose, Crocus (lavender), Surf Green and Red — designed to coordinate with the brand's footwear. The line also includes top coat ($12), base coat ($12) and nail polish remover ($34). Shop the products at birkenstock.com.

Biologique Recherche's New Serum

Skin-care brand Biologique Recherche introduced a new serum to its lineup this week: Spectral. Described as an "activator of photo-resilience mechanisms," the pale pink fluid, which is rich in antioxidants, was developed to help strengthen skin and make it more resilient to daily light exposure. (Model Karen Elson also stars in a beautiful campaign image, above.) Get the product for $195 at biologique-recherche.com.

Summer Fridays' New Sunscreen

Summer Fridays dropped an upgraded version of its ShadeDrops Sunscreen in an SPF 50 (as opposed to its existing SPF 30 formula). Per a press release, "the upgraded formula not only maintains the sheer, milky, serum-like texture fans love, but also delivers enhanced defense and an even gentler, more soothing experience for all skin types. Get it for $38 at sephora.com and summerfridays.com.

Aveda's Texture Spray

Aveda introduced its new Tousle Texture Spray ($37), a dry styling spray co-created with Aveda artists. It provides an "airy texture and volume," while also keeping styles in place, per the brand. It's also fragranced with the brand's signature aroma — a blend of 25 pure flower and plant essences. Get it at aveda.com.

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The invite-only tier allows members to borrow items that have historically been reserved for top-spending clients and industry insiders: For $800 per month, subscribers can rent Hermès Birkin, Kelly and Constance bags, as well as rare high jewelry and watches from Van Cleef & Arpels, Bvlgari and Cartier. They can swap out their item every 30 days or extend their rental period. Privée also comes with dining and hospitality perks from ResX and Marriott Bonvoy.

"Privée was launched out of our members' desires," Blake Geffen, Vivrelle co-founder and CEO, tells Fashionista over email. "Accessibility is at Vivrelle's core, and this is a natural extension of what we already see as the future of retail."

It's no easy feat to build an inventory of designer rarities from brands like Hermés and Cartier. Vivrelle says it works with a global network of curators and sources from auction houses and resellers to grow its inventory.

One of Vivrelle's key features is allowing subscribers to purchase items they want to keep. That benefit will expand to Privée as well, meaning members have the chance to own a Birkin bag — no store associate relationship necessary. While the price difference between rented and purchased items remains unclear (though, you can definitely expect to pay more than $800), she emphasizes that members receive the best value for their purchase.

Currently, only existing Vivrelle members will be considered to receive an invitation to the Privée tier. The qualifications are up to the Vivrelle team's discretion, and if that invite comes through, think twice before canceling your membership as there's no guarantee for re-entry.

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It's a big season for big events — proms, graduations, music festivals, weddings — that are best accessorized with a chic, elevated mini bag. In times like these, don't overcomplicate your life (or spend your live savings) by trying to pair a different bag with every outfit. Stick with one that works for all of the above. (No one will judge you, we promise.)

Of course, not every bag is up for the task. Our recommendation: Coach's nostalgic classic, the Nolita. Its timeless, minimalist silhouette and luxe leather material will always make you feel put-together. And while it's small enough for unencumbered socializing and dancing (or fitting underneath your graduation gown), it fits a surprising amount including your keys, cards (there are two dedicated slots inside), phone and lip gloss, at a minimum — all of which stay secure thanks to the zip closure.

But what really sells this bag is its versatility. Switch where the strap clips on and it transforms from a shoulder bag to a wristlet — ideal for drink-holding and content-capturing, especially when your outfit doesn't have pockets. You can also change things up with a bag charm (or several) for a whole new vibe. And if you really need something bigger, don't bother unpacking your Nolita — its compact size and flat shape make it perfect for slipping into any larger bag.

Best of all, it comes in countless colors and textures, and at $109, it'll pay for itself before summer even begins.

Shop versatile, spring event-ready Coach Nolita styles:

Coach Nolita 19, $109, available here

Coach Nolita 19 with Deer Print, $129, available here

Coach Nolita 19, $109, available here

Coach Nolita 19 with Floral Print and Bow, $109, available here

Coach Nolita 19 in Signature Canvas, $109, available here

Coach Nolita 19 with Floral Print and Bow, $109, available here

Mango and Eckhaus Latta to Collab

Mango and Eckhaus Latta are teaming up to create an exclusive capsule collection as part of the Mango Collective concept. The collaboration will bring Eckhaus Latta's experimental and conceptual style to Mango's commercial audience. Eckhaus Latta x Mango will be available to shop starting June 4. {Fashionista Inbox}

Prada Group Delivers Slow Q1 Growth

Prada Group's Q1 2026 report revealed modest growth, with net revenue rising 3% to €1.43 billion (approximately $1.67 billion) and net sales up by 1%. The recently acquired Versace contributed to the quarter with a net revenue of €143 million (approximately $167 million). The group's performance comes against a shaky environment, including an ongoing luxury slowdown and geopolitical conflicts. {Prada Group}

'The Devil Wears Prada 2' Reviews Are In

Early viewers of "The Devil Wears Prada 2" have deemed the sequel as an accurate portrayal of the current media landscape. It tackles relevant industry shifts, including fashion journalists pivoting to work in-house brands, the decline of print media, dwindling job opportunities and the power of billionaire investors. "Anyone who describes 'The Devil Wears Prada 2'as 'heartwarming' has either never been made redundant, has never had to consider redundancy, or simply, has a lot of money. It's a bleak and unnecessary reminder of the state of today's fashion industry," wrote Dazed's Isobel Van Dyke. {Dazed}

Estée Lauder Cos. Invests in 111Skin

The Estée Lauder Companies invested a minority stake in 111Skin, a luxury clinical skin-care brand. The investment allows ELC to continue focusing on backing science-driven innovation, while 111Skin can advance its product development and expand its consumer reach. {Estée Lauder Companies}

Priyanka Chopra's Hair-Care Brand Gets Acquired

Indian fashion and beauty conglomerate Reliance Retail has acquired Anomaly, Priyanka Chopra's hair-care brand. The financial terms were not disclosed. Chopra will continue to work at Anamoly in a newly created creative director role. Reliance Retail plans to scale Anomaly in India and grow the brand's global presence. {Business of Fashion/paywalled}

Depop Partners With Kacey Musgraves

Kacey Musgraves is releasing an exclusive Depop Shop. The shop will feature 20 pieces from Musgraves' personal wardrobe, including pieces from music videos, tours, special appearances and her everyday life. She will also star in a digital campaign that takes fans behind the scenes and into her closet. Kacey Musgraves x Depop will be available to shop starting May 4. {Fashionista inbox}

Bobbi Brown to Cut Back Its Retail Presence

Bobbi Brown is leaving every U.S. department store — Dillard's, Macy's, Bloomingdale's, Saks Fifth Avenue, among others — except Nordstrom. The Estée Lauder Companies-owned brand has struggled with its brand identity and relevance over the past few years, resulting in a significant sales decline. An anonymous source told Puck that the plan is to focus on Ulta Beauty and Amazon. {Puck/paywalled}

The Cécred x BeyGood Fund Returns

Cécred and the BeyGood Foundation have brought back their annual fund for the third year. The fund supports the next generation of hair-care professionals through student scholarships and salon business grants. This year, the fund will also award 10 cosmetology institutions grants of $25,000 each to support beauty education. {Fashionista inbox}

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From Coachella to Met Gala prep, team Fashionista had a lot going on this month. But trust, that hasn't stopped us from indulging in some much-needed shopping.

NYC's indecisive weather has us confused about whether to dress for cold or warm temperatures. Our solution? Dress for both: This month, we found lightweight coats, a cotton blouse and eye-catching midi skirts. We're also amping up our accessories game with French girl-coded hair pins, music festival-worth jewelry and sleek sunglasses.

Ahead, see (and shop!) all our favorite April fashion discoveries.

Old Navy High-Waisted Linen-Blend Straight Ankle Pants, $40 $20, available here: "If you too tend to avoid 'hard pants' at all costs, I can't recommend a good pair of linen pants (or several) enough. These are a great lightweight option and you can’t beat the prices — I'm already contemplating additional colorways." —Dhani Mau, Editor in Chief

Sézane Gladys Hair Accessory, $70, available here: "This substantial-yet-dainty-looking French pin is so pretty, it singlehandedly convinced me to finally learn how to use a French pin. It elevates even my laziest hair days in seconds." —Steph Saltzman, Beauty & Style Director

Longchamp Looong L Shoulder Bag in Pistachio, $690, available here: "This soft, muted green bag has been a welcome pop of color in my spring wardrobe. I also love how it can hold plenty of my everyday necessities without feeling cramped and how easily it fits under my arm, thanks to its adjustable straps." —Brooke Frischer, Associate Editor & Social Media Manager

Damson Madder Catie Ruffle Midi Skirt, $170, available here: "I can never find my name on the kitschy keychains in souvenir shops, so imagine my surprise when I came across it on a Damson Madder skirt. It might be an exaggeration to say this midi skirt was made for me, but its black-and-white check pattern paired with swirling ruffles feels right at home in my wardrobe. Plus, it's made from 100% organic cotton and it has pockets, so prepare to see me wearing this on repeat all season long." —Catie Pusateri, Staff Writer

Old Navy x Christopher John Rogers Mock-Neck Bomber Jacket, $80, available here: "The amount of self-restraint it took to stop me from shopping the entire CJR x Old Navy was no joke. (Honestly, I'm proud of myself for only spending a little more than $200.) Of my purchases, I've been wearing this bomber jacket the most: It's been so ideal to throw on while dealing with NYC's indecisive weather." —Janelle Sessoms, Staff Writer

Dôen Nera Top, $238, available here: "Basically everything Dôen makes would fit in my dream summer wardrobe, and this airy cotton blouse is no exception. The poplin material, mother-of-pearl buttons and scallop eyelet trim make it special, but the silhouette keeps things versatile and timeless." —Steph

Mango Long Trench Coat with Belt, $350, available here: "I am really embracing a vibrant-yet-subdued color palette this season. Wearing an assortment of shades as if they are neutrals has been key to making my closet feel a little more joyful, even on days when I don't have the energy to plan a full look. This baby pink trench from Mango's premium line has been a go-to in my sartorial arsenal, bringing just the right amount of thrill to an everyday outfit." —Brooke

Bec + Bridge Andre Asym Top, $220, available here and Andre Overlay Pant, $300, available here: "This chocolate-colored pinstripe matching set just might be the coolest outfit in my closet. I love the combination of the asymmetrical, off-the-shoulder neckline with the built-in scarf detailing on the pants. It's sleek, comfortable and versatile enough to take me from a seated dinner to a night out." —Catie

Imogene + Willie The "Cherry" Drop Tee, $68, available here: "I'm aware that the 'cherry girl summer' came and went long ago, but I couldn't help but find myself drawn to this vintage-y fruit-adorned T-shirt nonetheless." —Steph

Damson Madder Sporty Wrap Around Sunglasses, $160, available here: "I'll admit that Damson Madder probably has a lifelong customer in me due to the fact that it puts my initials ('DM') all over its products — but the products themselves also happen to be very good. Wraparound sunglasses tend to stay put on my small head, and I love that these are decidedly more ''90s-chic' than 'sporty-fascist.'" —Dhani

GU x Rokh Utility Skort, $40, available here: "I've been on a skort kick lately — I've gone from owning none to three in the span of two weeks — and I have this gem to thank for that. Even though it's a mini length, I don't feel exposed while out and about, and don't have to constantly tug down the skirt. It pairs so easily with a lot of my everyday staples." —Janelle

Bombas x Susan Alexandra Floral Embroidered Half Calf Socks, $24, available here: "I love a fun sock, and it doesn't get more fun than the Bombas x Susan Alexandra collaboration. With small beads ornamenting printed flowers, these half-calf socks add a pop of whimsy to my outfits. They're also machine washable, so no need to worry about losing a bead in the wash." —Catie

Aguabendita Nader Posh One Piece Swimsuit, $210, available here: "It's pretty difficult to find swimsuits that offer added coverage without sacrificing fun design elements. This new Aguabendita one-piece checks just about every box for me. It has adjustable straps, letting me pull the straight-across neckline as high or low as I prefer. Plus, it's not a total cheeks-out situation. There's also a lace-up panel on each side that allows for a corsetted silhouette, but they can also be let loose for days when comfort is top priority." —Brooke

Coach Brooklyn Shoulder Bag 28, $295, available here: "Most people associate the popular Coach Brooklyn bag with its larger sizes, but don't sleep on the smaller 28. This finally ended my long search for a versatile, everyday bag that's not so small it barely fits my phone, and not so big it feels empty without a laptop and multiple books. It's just the right in-between size, and thanks to the soft leather, it still fits more than you’d expect." —Dhani

Karen Millen Tailored Check Trim Detail Midi Skirt, $199
 $99, available here: "My desired aesthetic sits somewhere between Vivienne Westwood and Carolyn Bessette-Kennedy (a wild combination, I know), and this midi skirt checks (get it?) all my boxes. It captures that sleek, tailored silhouette I love while also delivering an eye-catching pattern, tied together with a decorative metal cuff. Let's also hear a little commotion for the (actually spacious) pockets." —Catie

Marlyn Schiff Remy Lariat, $204, available here: "This necklace was the star of almost all of my Coachella outfits. It's so versatile, thanks to its literal open-endedness. The blue- and sand-toned beads are beautifully rich in color, and I especially love how they look against my darker brown hair. The piece can be worn tied together to make a lariat, pulled behind the neck for a choker effect, layered and draped in front and more." —Brooke

Awe Inspired Labradorite Beetle Ring, $285 $140, available here: "You'd think the idea of wearing bug-shaped jewelry would freak me out. But on the contrary, I'm lowkey in love? It's unlike anything else in my jewelry collection and has made for such a great conversation starter when I'm at events. It's been a fun piece to add to my rotation of predominantly dainty, minimalist jewelry." —Janelle

Wildflower Cases Mazzy Joya, $37, available here: "My Wildflower Cases have by far held up the best in comparison to other tech-protecting brands I've tried. Beyond their durability, the cases also have the cutest designs I've seen. I especially love this unicorn-themed one, and the whimsy it brings to my otherwise admittedly bland device." —Brooke

As someone who spent exactly one day on the cross country team in middle school and has since done everything in her power to avoid running, I haven't had a huge need for track shorts in my life. That is, until now. The fashion crowd has put forth an idea I can absolutely get behind: wearing the sporty garment for everyday purposes in addition to — or insteadof — working out: Running errands! Social engagements! Even (if you work in a relatively chill, non-corporate environment) the office!

Athletic shorts are breezy, lightweight, sweat-wicking and comfy. They can also be colorful and delightfully unserious. In other words, they're the perfect summer outfit staple. Or, as Ethan Glenn, founder and creative director of Every Other Thursday, puts it: "No rules in fashion — especially when it's 100 degrees out. Wear whatever you want." But styling does play an important role in dressing up track shorts for less active occasions. In street style, we've spotted them paired with oversized blazers, knee-high boots, penny loafers with preppy socks, heels, trench coats, cropped cardigans and designer bags.

"I think people are getting sick of leggings, both from a comfort perspective and a style one, and they're moving towards looser fitting clothes. They look better for working out, and for non-athletic purposes, too," says Sue Williamson, founder of activewear brand H-O-R-S-E. "My uniform lately is some sort of pretty white blouse, track shorts and white Tabi slingbacks. We just made a white version of the [H-O-R-S-E] mini shorts and I’ve been doing those with a navy sweater and loafers, à la Harrison Ford at the du Cap." (Editor's note: Just... yes.)

Glenn similarly suggests styling sport shorts with a loose dress shirt and a soft loafer or "chic sandals, like a huarache. I also like a slim sneaker and a chunky knit," he notes.

Both founders classify their brands' shorts as unisex, and say they see all genders getting in on the trend, with a pretty equal split between men and women buying them. "I think clothes that are simple and easy to wear on any body always do well," says Glenn. Some brands have begun making gussied-up versions of athletic shorts, too: Chan Luu offers a taffeta pair while Sea NY and Mother Denim both created styles embellished with embroidery and patches.

As for what led to the recent rise of the stylish track short, Williamson has a rather specific hunch: "I suspect the trend (like many cool active trends) started or picked up steam at Sky Ting in New York. I always practice there when I’m in town and love seeing what people wear to class, and how they style it as they walk out. It never feels forced, always feels cool, and Krissy [Jones, the studio's founder] has probably been doing the track short thing longer than anybody," she notes.

Ahead, see (and shop!) our favorite track shorts of the moment.

Every Other Thursday Off-Track Shorts, $54, available here

Wales Bonner Embroidered Mesh Shorts, $475, available here

Staud Anchor Piped Cotton-Blend Shorts, $175, available here

H-O-R-S-E The Short Short, $125, available here

Lioness Sunrise Shorts, $59, available here

Alo Motivate Track Shorts, $88, available here

Sea NY Claira Shorts, $395, available here

Splits59 Ella Airweight Track Short, $88, available here

Mother The Star Player Satin Shorts, $225, available here

Chan Luu Techno Taffeta Shorts, $190, available here

On Track Shorts, $120, available here

Left on Friday Day Trip Short, $130, available here

Donni The Stripe Eco-Terry Short, $124, available here

Sporty & Rich Signature Logo Terry Short, $135, available here

CNN Releases an Anna Wintour Documentary

CNN Flashdoc has released "Behind the Bob: Vogue's Anna Wintour," a documentary special following the editor's decades-long reign in fashion media. It explores her early years in the industry, how she's transformed Vogue into a cultural institution and her role in elevating the Met Gala. The documentary includes interviews with designers, industry insiders and Wintour's former Vogue employees. "Behind the Bob: Vogue's Anna Wintour" is available to subscribers here. {Fashionista inbox}

Puig Reports Q1 2026 Earnings

Puig's Q1 2026 earnings report reveals slower sales growth for the beauty conglomerate. The company's net revenue rose 4.7% to €1.22 billion ($1.43 billion), slightly more than the €1.21 billion recorded in the same period last year. Its fragrance and fashion division grew 3.9%, while makeup and skincare categories rose 9.2% and 4.7%, respectively. Despite the slow growth, Puig remains optimistic about the rest of the year. {Puig}

"Grandma" Watches Are the Latest Gen Z Style Trend

"Grandma" watches are Gen Z shoppers' latest obsession. Timepieces defined by their vintage look and ultra-slim bands, the style is appreciated for its versatility, wearability and stackable nature. Watch brands are responding to the demand by releasing new styles that come in smaller sizes. {Bloomberg/paywalled}

Sol De Janiero Co-Founder Exits Brand

Sol de Janeiro Co-Founder and CEO Heela Young is leaving the brand. Jordan Saxemard, chief marketing and digital officer, has been promoted to CEO. "Sol de Janeiro has always stood for something bigger than beauty — it's a celebration of joy, sensuality and self-expression, rooted in the warmth of the Brazilian spirit," said Saxemard in a press statement. "I'm energized to build on that foundation and expand the brand's global presence and impact with clarity, discipline and creative boldness — while staying true to what makes it unique." {WWD/paywalled}

Armani Group Shares First Financial Results Since Founder's Death

The Armani Group reported that its 2025 net revenue dropped 2.8%. The company shared that it is facing a possible restructuring and remains optimistic about its future outlook. Last year marked the passing of the Italian fashion group's founder, Giorgio Armani, whose will demanded that his heirs sell a majority stake to major luxury players. The company has not yet met with the potential buyers. {Reuters}

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Price Range: $25
Hero Products:Moisturizing Shampoo ($25), Hydrating Conditioner ($25)
How to get in touch: shop@roohaircare.com

Origin Story

Roo Haircare was born at the intersection of science and lived experience. After her big chop, founder Mitchelle Abuna spent years cycling through products that never quite delivered, especially when it came to ingredient transparency. As a public health scientist, she was used to understanding what she put in and on her body, but that clarity was missing in textured hair care.

She created Roo to bridge that gap: a brand rooted in research, designed with intention and built to simplify the textured hair experience. Each product is formulated with natural, effective ingredients that hydrate and strengthen hair while minimizing unnecessary or potentially harmful additives.

Roo takes a holistic approach to hair care, centering both scalp health and long-term hair strength, without overwhelming routines or excess products.

Yet in March, Mvuemba announced that she's pausing the brand's production indefinitely. The label became a victim of manufacturing delays, late shipping and disgruntled customers. "Right now, I'm reflecting. I'm protecting what matters to me in this season. And I’m allowing myself to be human in the process. I don’t know exactly what the future of Hanifa looks like at this very moment. And for the first time in 14 years, I’m okay with saying that out loud," Mvuemba told The Cut. Hanifa's fate reveals the uncomfortable truth that sometimes, business momentum can be a brand's downfall.  

It's not the only fashion business facing production troubles: Two days after Mvuemba's announcement, British-Jamaican designer Martine Rose shared she's canceling the production of her Fall 2026 collection due to unforeseen circumstances. 

"Usually when something like that happens, there has to be, I would have to assume, an interruption in the supply chain somewhere," Phyllis Sevachko, lead production manager & project manager of brand development company Stateless, explains to Fashionista. High material costs, limited factory space and low cash flow are the main factors that contribute to the issue, she says. 

The reality is, in fashion, rapid support can be a double-edged sword: It can keep a business running, and also expose its weak spots. Without the proper infrastructure — manufacturing relationships, cash flow, inventory management — the more momentum a label gains, the more susceptible it is to failure. 

It begs the question: What can brands do to avoid this fate? Ahead, industry experts reveal how brands can set themselves up to scale sustainably.

Find the Right Factory

It's crucial for brand founders to build strong relationships with their manufacturers. That bond can influence how much flexibility a factory gives a client, such as prioritizing a quick production turnaround or taking on a higher volume of purchase orders. 

"Brands need to have those relationships in place," Sevachko says. "That's something I emphasize with the brands that we're working with, and it takes time to build a rapport with them." 

Selkie founder Kimberley Gordon can personally attest to this: In 2021, Selkie's Puff Dress went viral on TikTok, leading to a product that was consistently sold out as Gordon scrambled to keep up with demand. "It just exploded," she reflects. "I just could not keep this dress in stock. I'd made these bulk orders and I would have to sell it on pre-order because I couldn't make enough to keep up with the demand."

It took months for her and her team to finally get a handle on the situation, which she says wouldn't have been possible without a good relationship with her factory. "One of Selkie's success drivers is the fact that I have such a good factory and we're so close," Gordon says. "Factory alignment is crucial for a startup. [...] They control how much you can make. You can't just put in random orders. They handle multiple brands and have to calendar you in."

That alignment can heavily depend on physical proximity. Sevachko points out that, in domestic factories, clients can benefit from face-to-face interaction and a hands-on approach. Conversely, overseas factories are more distant, both literally and figuratively, and likely to prioritize brands with larger orders. That leaves emerging brands in a vulnerable position, increasing their likelihood of production delays. 

"Sometimes [overseas factories] aren't even willing to work with smaller emerging brands, or it's just not a priority for them to prioritize those orders," Sevachko explains. "So they end up taking longer to produce and the delays can stop a brand from hitting a certain mark, especially if it's seasonal items, which can be really damaging."

It's why it's essential for brands to diversify their supply chain as soon as they're financially able to. "If something happens with the main or only factory you're working with, now you're left scrambling trying to build a last-minute relationship with someone new," says Zapora Berry, owner of Stellar Fashion Consulting. "It's important to have multiple vendors in place."

Have a Financial Plan

Money rules the world — and it rules supply chains, too. When a brand can't keep up with demand, it may not have the cash flow to fund additional inventory production. Businesses traditionally place orders six months in advance, meaning they spend significant money before receiving revenue.  

"Factories do not generally give brands, especially small brands, credit. So they have to pay a percentage upfront, have the funding for that and then pay the balance upon delivery," explains Gary Wassner, CEO of factoring and financing company Hilldun Corp. "The business of fashion is very cash-intensive." Working with third-party retailers can complicate things further and lead to a six-to-eight-month wait for payment, he notes. (And that's assuming the retailer isn't facing its own financial troubles.) 

Berry adds that many emerging and smaller brands can be outpriced by factories' minimum order requirements. "The brand could be put out of business before they even start if they're committing to these super high minimums and investing all their initial income into a first collection they don't even know is going to sell," she says. 

Finance firms like Hilldun Corp help bridge this cash-flow gap by paying stores directly or lending against purchase orders, giving brands the breathing room to wait for revenue to come in. "It gives brands the opportunity to grow because they don't need to wait for the store to pay," Wassner says. 

Still, it's essential that brands have a well-thought-out financial plan that accounts for unexpected strains, including increases in demand. "A brand needs to consider economies of scale," Sevachko says. "As you grow, what does that look like? And are you set up for that success? As you grow, more capital is needed to support that."

Technology such as AI has made it easier for startups to track (and predict) their numbers. Gordon employs AI to help with inventory management: "I can use AI to predict a lot better how much I can sell," she says. "The hardest thing about running a brand is inventory. Having too much of it puts you in a liability position."

Determine the Right Production Model and Distribution Channels

Though it's tempting for smaller or emerging brands to adopt traditional mass production models, that decision should be informed by brand size and budget. "Try to work slowly toward having enough supply," Gordon says. "Don't order 1,000 [units], even if you think you could sell that much. Start smaller and let it grow slowly." Gordon recommends the pre-order model, especially for labels facing difficult production numbers. It's how she was able to predict how long her Puff Dress would remain viral. "Pre-order allows you to see how many you can sell in real time," she explains. It prevents brands from being stuck with unsold inventory. 

While Berry agrees that pre-order is a practical step for many brands, it does come with limitations to consider. It can be a difficult model for emerging brands, since consumers often seek instant gratification, she says. "They don't always want to wait, especially if it's a brand that they're not familiar with and the brand hasn't built up that perceived value yet." Other models that brand founders can explore include small-batch and made-to-order. 

According to Wassner, solving the demand equation is not just about considering how product is made, but also where consumers have access to it. To that end, he strongly advocates for a diversified distribution channel. "Brands need to understand that cultivating specialty stores globally is critical because it's those small stores that build a loyal following and will continue to purchase your brand season after season after season," he emphasizes. "You can't just sell one major department store. That's very dangerous."

When a brand relies solely on DTC, though it offers better margins, it can leave a founder in a tough position if they're low on stock and there are no other channels for consumers to shop from. 

All in all, the business of fashion is a tough one to navigate, and while there's no way to guarantee success, there are safeguards brand founders can adopt to best prevent failure. Striking good relationships with (multiple!) vendors, sticking to a clear financial plan and knowing what production model works for the brand can set a business up well to accommodate strains and unplanned consumer interest. 

"You've got to be able to pivot and react to it," Sevachko says. "Watch your sales, watch your historical data, watch your inventory, watch everything. When demand peaks and you can't manage it, it might require some outside help. But I consider that a good problem. You might need some outside resourcing, but that's a good problem every brand would love to have."

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This is the first time Chanel, which just held its Cruise 2027 runway show in Biarritz, France on Tuesday, has made the 20 hottest brands list. And it's all thanks to Blazy sparking a Chanel frenzy since he stepped in as the house's creative director a year ago: Lines wrapped around stores when his first designs dropped; multiple celebrities chose the brand for 2026 awards season red carpets; and in-demand actors Pedro Pascal and Jacob Elordi joined the house as ambassadors (alongside model-of-the-moment Bhavitha Mandava).

That's not the only big news within Lyst's hottest brands list this quarter: Dior — propelled by another celebrated new designer, Jonathan Anderson — entered the list for the first time as well, landing in third behind Saint Laurent (which took the top spot last quarter). Miu Miu dropped two spots to number four and Demna's Gucci saw a solid jump to number five (up from nine). Meanwhile, Ralph Lauren, Prada, Coach, Burberry and Cos all fell to the bottom of the top 10. Celine also cracked the top 20 for the first time, and its Ballet Lace Up Shoes ranked fourth on the hottest product list.

View the 2 images of this gallery on the original article

Chanel and Saint Laurent also made a strong showing when it came to products: Saint Laurent's Stand Collar Jacket topped the list of hottest items and its Butterfly Sunglasses ranked seventh, while Chanel pumps were number two and its Maxi Flap Bag was number six. Other popular items include Adidas' Chinese Style Track Top, Vivienne Westwood's Long Fond Gown and — a bit outside the fashion space — the viral Trader Joe's Tote Bag.

In addition to new creative directors, pop culture moments also gave certain brands a boost, including "Love Story: John F. Kennedy Jr. & Carolyn Bessette." While Calvin Klein didn't make any lists, the series drove a 43% increase in searches for the brand, reports Lyst. Kangol's Tropic 504 Flat Cap, also featured in the show, tanked 10th among the hottest products, with searches up 14% week-on-week as it aired.

It's fitting that this quarter has been one of major shakeups, given that the Lyst Index itself also underwent changes. The Q1 2026 report marks the introduction of a new methodology: It's now structured around Desire, Demand and Discover to gain a well-rounded understanding of the ways in which brand interest forms, adapts and spreads online. It looks at signals including shopping behavior, cultural influence and discovery channels (AI, social media, content creation) to more fully understand a brand's impact.

Ahead, see the full rankings of the hottest brands and products (most which you can shop!) for Q1 of 2026, and find Lyst’s full report here. 

Hottest Fashion Brands of Q1 2026

1. Chanel (New)
2. Saint Laurent (-1)
3. Dior (New)
4. Miu Miu(-2)
5. Gucci (+4)
6. Ralph Lauren (-2)
7. Prada (-2)
8. Coach (-2)
9. Burberry (-1)
10. Cos (-7)
11. The Row (-4)
12. Versace (+2)
13. Moncler (-3)
14. Chloé (-3)
15. Bottega Veneta (-3)
16. Loewe (-3)
17. Stone Island (-1)
18. Massimo Dutti (-2)
19. Fendi (re-entry)
20. Celine (new)

Hottest Fashion Products of Q1 2026

1. Saint Laurent Stand Collar Jacket
2. Chanel pumps
3. Adidas' Chinese Style Track Top
4. Celine Ballet Lace Up Shoes
5. Vivienne Westwood Long Fond Gown
6. Chanel Maxi Flap Bag
7. Saint Laurent Butterfly Sunglasses
8. Trader Joe's Tote Bag
9. Village Pm 1 Pm Sneakers
10. Kangol Tropic 504 Flat Cap

Please note: Occasionally, we use affiliate links on our site. In no way does this affect our editorial decision-making.

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Very Breezy, an NYC-based collection of rare vintage fashion, is seeking an assistant for an upcoming shopping event, May 15-17th. Must be available during the day May 15th, 16th, and 17th, including early in the morning on May 15th. Must be able to commute to Manhattan (FiDi and Chelsea). *potential for future work opportunities to follow

This is an opportunity to work one-on-one with a small business owner and obtain first hand experience in multiple aspects of running a small brand. It will also give you invaluable exposure to the inner workings of the vintage fashion world, and you will have the opportunity to explore the event, which showcases the best-of-the-best in the world in the vintage fashion space.

*Currently we are hiring for this specific event but, if interested, there will be more opportunities in the future, including some general showroom assistant work, and some future remote opportunities

If interested, please email: shop@verybreezy.com

Qualifications:
The ideal candidate will be friendly, proactive, and feel comfortable in a sales role. An ability to multitask in a fast-paced environment is essential, as is a general interest in fashion/vintage.

Responsibilities include (but are not limited to):

• Assisting with load-in and set up for the event
• Assisting with merchandising the space, as well as keeping it tidy throughout the event (restocking, steaming, etc.)
• Creating content during the event
• Packaging/Bagging customers' purchases
• Greeting customers and interacting with them to maximize sales
• Ringing up purchases/securing payment
• Assisting with breakdown of the set up after the event and load-out

Compensation will be a day rate. Please inquire for more information.

@verybreezy

Edward Enninful to Curate a Fashion Exhibit

Edward Enninful will curate the exhibit, "The 90s: Art and Fashion," an exhibition exploring the art, photography and fashion of the 1990s. The show will take place in Tate Britain and will be open to the public starting this fall. It will feature works from nearly 70 artists, photographers and designers, including Alexander McQueen, Juergen Teller and Hussein Chalayan. {Tate Britain}

A Look at Phoebe Philo's Booming Business

Phoebe Philo has expanded her retail strategy, including selling on Mytheresa and soon opening a shop-in-shop in the Bloomingdale's NYC flagship. The new retail distribution is reportedly to help increase sales so the brand can open its own standalone store, according to Puck's Lauren Sherman. To date, the label has generated over $30 million in annual revenue. {Puck/paywalled}

Fondazione Sozzani's New Award to Spotlight Emerging Creatives

Fondazione Sozzani is launching the Sozzani Award, an annual prize to support emerging photographers, fashion designers and artisans. Applications are free and open globally, with finalists selected by a jury of industry experts and cultural figures. The first Sozzani Award winner will be announced during Milan Fashion Week in September. {Business of Fashion/paywalled}

H&M is Now Available at Nordstrom

H&M is now selling on Nordstrom's online store, marking the brand's first launch on a retailer marketplace. Customers will be able to shop select H&M styles across women's, men's and kids', as well as H&M's sport collection. The move is part of H&M's strategy to increase visibility and meet customers where they shop. {PR Newswire}

Parfums de Marly and Initio Parfums Privés reach $1 billion in sales

Parfums de Marly and Initio Parfums Privés ended their fiscal year reaching $1 billion in sales. Retail sales for the two fragrance brands combined rose 39% compared to the same period last year. Sales for Parfums de Marly grew 42% (surpassing $780 million), while Initio Parfums Privés' were up 32% (around $220 million). {WWD/paywalled}

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Company Description
EVNA PR is a multi-award-winning public relations and strategic communications agency specializing in beauty, fashion, and interior design. We build cultural relevance and brand equity through earned storytelling, brand partnerships, community, affiliate integration, and conversion-driven strategies for a select roster of clients.

Role Description
EVNA PR is seeking a Publicist to lead strategy and execution across a portfolio of brands and talent. This role is both strategic and hands-on, overseeing client management, media relations, and high-impact coverage opportunities, while driving results that support both brand visibility and revenue. The ideal candidate is curious, resourceful, and kind, with a strong understanding of the evolving PR landscape and experience integrating affiliate and commerce-driven strategies across platforms such as AWIN and Impact.

Key Responsibilities

• Lead strategy and day-to-day management across 8–10 client accounts
• Secure high-impact earned media moments (launches, collaborations, standout features)
• Drive affiliate-driven PR strategies
• Leverage and expand strong, relevant media relationships
• Lead initiatives across events, partnerships, and key brand moments 

Qualifications

• 5+ years of PR experience across beauty, fashion, and interior design
• Strong track record securing top-tier earned media
• Strong track record with affiliate and commerce editorial strategies (e.g., AWIN, Impact, LTK)
• Excellent communication, organization, and client management skills, with a positive, solutions-oriented approach
• Strategic mindset with the ability to drive both brand awareness and revenue

Bonus Points

• Relationships with affiliate managers and commerce editors & writers
• Background in product launches, retail moments, brand collaborations, and events
• Experience mentoring junior team members
• Proficiency in Muck Rack, CoverageBook, Canva, Dropbox, Google Drive, Slack

Requirements added by the job poster

• 5+ years of experience in Public Relations
• Based in New York City

To Apply: Please send your resume to careers@evnamedia.com.

@evnapr

Price Range: $30- $150
Hero Product:Multitasker ($94), Go-Getter Tote ($94), Sidekick ($67)
PR Representation: Agentry PR
How to get in touch: michelle@agentrypr.com

Origin Story

Poppy & Peonies is a Canadian, Métis female-founded accessory brand built on the belief that style and function should go hand in hand. Designed to support busy, modern lives, the brand combines practicality with elevated design to help lighten everyday demands on busy women and moms. The brand was founded in 2015 by Natalie Dusome, a mom and designer inspired to create solutions that seamlessly transition from work to motherhood.

Growing up in small-town Ontario, Dusome always dreamed of becoming a fashion designer. After formal training and experience designing for global brands including Banana Republic, Abercrombie & Fitch and Aldo, her perspective shifted once she became a mother. Struggling to find accessories that balanced organization and style, she launched Poppy & Peonies with determination and a baby by her side. What began in her basement has grown into a thriving nine-figure brand.

Sustainability and community are central to the brand's mission. Guided by the Indigenous Seventh Generation Principle, Poppy & Peonies uses vegan, cruelty-free materials, ships plastic-free and continually works to reduce its environmental impact. The company is also committed to giving back, supporting women and children in particular, especially within Indigenous communities, through donations, partnerships and ongoing advocacy.

For high schoolers looking to get a head start, many universities offer fashion-focused summer programs that double as college credit. For example, ASU FIDM builds up foundational fashion skills, LIM College exposes students to a hands-on design studio and Parsons delves into the business of styling.

Plus, many schools offer courses tailored toward other fashion-related disciplines: Marist University explores fashion merchandising, Vogue College of Fashion dives into fashion media and Maine College of Art & Design offers a course on jewelry design.

Ahead, we've rounded up a list of 2026 pre-college summer programs, courses and even camps spanning multiple fashion industry fields currently accepting applications.

ACA Project Endeavor Fashion Design

About the program: a two-week, college credit-earning program that offers insights from industry experts and an inside look into sketching, designing, styling, buying and fashion show production.
Location: Los Angeles, CA.
Application deadline: ACA enrollment is limited and determined on a rolling basis.
Program dates: July 5-17, 2026 (July 6-16, 2026 for commuters).
Cost: $5,795 for residential; $2,995 for commuters.
Qualifications: students must be completing Grades 9, 10, 11 or 12 by the summer of 2026.
How to apply: more information here.

ASU FIDM L.A. and Phoenix Fashion Camps

About the program: pre-college Intro to Fashion Design I, Fashion Merchandising and Intro to Fashion Design II programs designed to expose students to the different pathways in the fashion industry, all while building foundational skills and networks.
Locations: Los Angeles, CA and Phoenix, AZ.
Application deadline: June 11, 2026 at 5 p.m. (Intro to Fashion Design I/Fashion Merchandising); June 18, 2026 at 5 p.m. (Intro to Fashion Design II).
Los Angeles Program dates: June 15–19, 2026 (Intro to Fashion Design I/Fashion Merchandising); June 22–26, 2026 (Intro to Fashion Design II).
Phoenix Program dates: June 15–19, 2026 (Intro to Fashion Design I); June 22–26, 2026 (Intro to Fashion Design II).
Cost: $1,300 for L.A., $1,200 for Phoenix.
Qualifications: open to high school and community college students ages 15-19. Sewing experience recommended for Intro to Fashion Design II; no experience necessary for others.
How to apply: more info on L.A. camps here and Phoenix camps here.

Banson NYC Fashion Summer Camp

About the program: an in-person, week-long session through which high school students get a behind-the-scenes look at the fashion industry through seminars and field trips — plus a five-night stay in a Midtown hotel.
Location: New York, NY.
Application deadline: Registration available on a first come, first serve basis.
Program dates: July 26-31, 2026.
Cost: $2,075 per student or $1,875 per student if you register with a friend.
Qualifications: students entering Grades 9 through 12.
How to apply: more information here.

Fashion Institute of Technology Summer High School 4-Day Workshops

About the program: four-day workshops that allow students to immerse themselves in various fashion-related topics (fashion journalism, fashion photography, trend forecasting and entrepreneurship) and become acquainted with FIT's Fashion District campus; see available classes here.
Location: New York, NY.
Application deadline: June 10, 2026.
Program dates: Week one: June 22, 23, 24 and 25, 2026; Week two: June 29, 30, July 1 and 2, 2026.
Cost: $440 for one four-day workshop.
Qualifications: students in Grades 9 through 12 as of Fall 2026.
How to apply: more information here.

Fashion Institute of Technology Summer High School 10-Day Classes

About the program: 10-day courses spanning fashion design, styling, trends, illustration, photography, product development and more; see available classes here.
Location: New York, NY.
Application deadline: June 10, 2026.
Program dates: July 6, 7, 8, 9, 13, 14, 15, 16, 20 and 21, 2026.
Cost: $550 for one 10-day class.
Qualifications: students in Grades 9 through 12 as of Fall 2026.
How to apply: more information here.

Interlochen Center for the Arts Fashion Summer Program

About the program: a three-week program where students spend six hours per day studying fashion and creating works of wearable art. Students will study the basics of garment construction, construct a line of wearables and showcase the collection in a final show at the end of the program.
Location: Interlochen, MI.
Application deadline: currently accepting applications until the program is full.
Program dates: June 28-July 18, 2026 for Session 1; July 19-Aug. 9, 2026 for Session 2.
Cost: $7,265.
Qualifications: must be high school students in Grades 9 through 12.
How to apply: Applicants should prepare a minimum of five images representing their highest quality of work. More information here.

Istituto Marangoni Miami Fashion Summer Camp

About the program: a two-week pre-college camp exploring the design, styling and business sides of the fashion industry while developing a college fashion portfolio.
Location: Miami, FL.
Application deadline: May 7, 2026.
Program dates: June 1-12, 2026; June 15-26, 2026; June 29-July 10, 2026; July 13-24, 2026; July 27-Aug. 7, 2026.
Cost: $3,000 for domestic students; $3,500 for international students.
Qualifications: must be a current high school student between 14 and 18 years old.
How to apply: more information here.

Kent State University Summer Fashion Academy

About the program: one-week program that explores fashion design and merchandising through the TechStyleLAB, creating a three-dimensional design and learning the foundations of fashion design.
Location: Kent, OH.
Application deadline: registration available until all 30 spots are filled.
Program dates: June 14-20, 2026.
Cost: $1,650.
Qualifications: Students must have completed their sophomore year of high school, be 16 to 18 years old and be interested in exploring a career in the fashion industry.
How to apply: more information here.

LIM College Fashion Academy

About the program: three available courses covering fashion merchandising (with an on-campus and virtual option), fashion styling and a hands-on design studio.
Location: New York, NY or online.
Application deadline: June 22, 2026.
Program dates: July 13-16, 2026.
Cost: courses range from $250 to $350. Students will receive a $50 discount if they enroll in two classes and a $75 discount if they enroll in three classes.
Qualifications: high school students aged 14-18 years old who will be in Grades 9 through 12 as of Fall 2025.
How to apply: more information here.

Maine College of Art & Design Pre-College Art & Design Program

About the program: a three-week residential program allowing students to earn three college credits and build up their portfolio. Students choose two studio majors to pursue, and the program offers fashion & textile as well as metalsmithing & jewelry design.
Location: Portland, ME.
Application deadline: April 15, 2026. Paperwork and full payment due May 1, 2026.
Program dates: July 12–Aug. 1, 2026.
Cost: $5,300 for a single room & board; $4,800 for a shared room & board; a non-refundable $40 application fee.
Qualifications: open to students aged 15-18 in their sophomore, junior and senior years of high school (or the equivalent).
How to apply: complete an application here.

Marist University Summer Pre-College: Fashion Design - Apparel Construction

About the program: a two-week course exploring the various aspects of fashion design portfolio development, including two field trips (with one into NYC).
Location: Poughkeepsie, NY.
Application deadline: accepted on a rolling, space-available basis.
Program dates: June 28-July 11, 2026 for Session I; July 12-25, 2026 for Session II.
Cost: $3,700 per session or $6,660 for students who participate in both sessions.
Qualifications: high school sophomores and juniors, though other high school students (including graduating seniors) are welcome to apply.
How to apply: Submit a high school transcript, recommendation form, short essay and complete application here.

Marist University Summer Pre-College: Fashion Merchandising

About the program: a two-week fashion merchandising course that delves into the business, promotion and product development side of the fashion industry while also featuring guest speakers and field trips.
Location: Poughkeepsie, NY.
Application deadline: accepted on a rolling, space-available basis.
Program dates: June 28-July 11, 2026 for Session I; July 12-July 25, 2026 for Session II.
Cost: $3,700 per session or $6,660 for students who participate in both sessions.
Qualifications: high school sophomores and juniors, though other high school students (including graduating seniors) are welcome to apply.
How to apply: Submit a high school transcript, recommendation form, short essay and complete application here.

MICA Pre-College Summer Intensive: Textile and Fashion Fundamentals

About the program: a college credit-earning program offering studio classes, workshops and artist talks. The Textile and Fashion Fundamentals course teaches students techniques like fabric dyeing, wet felting, weaving, fabric manipulation, surface design and garment construction.
Location: Baltimore, MD.
Application deadline: April 30, 2026.
Program Dates: July 13-24, 2026.
Cost: $3,850 for the residential program; $2,725 for the commuter program; plus a $25 application fee.
Qualifications: Students must be aged 15-17. 
How to apply: Apply for the residential program here, and the commuter program here.

Montclair State University Pre-College Summer 2026: Fashion Design

About the program: a one-week residential program for high school students featuring fashion design and fashion merchandising courses. In the fashion design course, students learn foundational techniques in apparel design, and in the fashion merchandising course, students learn how to plan and execute a six-month buying plan.
Location: Montclair, NJ.
Application deadline: June 15, 2026. (Students accepted after June 15 must submit their payment upon acceptance.)
Program dates: July 12–18, 2026 for Session I (Fashion Design); July 26–Aug. 1, 2026 for Session II (Fashion Merchandising).
Cost: $1,900.
Qualifications: must be high school students in Grades 9-11.
How to apply: Complete the application, including a 250-word essay. More information here.

Moore College of Art & Design Summer Art & Design Institute

About the program: an on-campus, four-week program offering a concentration in fashion design where students can sketch concepts, construct designs and learn draping techniques. Students who successfully complete this program will receive three undergraduate-level college credits and become eligible to receive a $10,000 scholarship to attend Moore College of Art & Design's undergraduate programs.
Location: Philadelphia, PA.
Application deadline: deposit deadline is April 15, 2026 and the tuition deadline is May 1, 2026.
Program dates: July 12-Aug. 7, 2026.
Cost: approximately $6,755, in addition to a non-refundable $300 deposit.
Qualifications: must be a high school student in Grades 10 through 12.
How to apply: more information here.

New York University High School Academy Fashion Design

About the program: an introductory course exploring New York's fashion industry with a final project creating a six-piece sketch collection.
Location: New York, NY.
Application deadline:  April 29, 2026 for residential students living on campus; June 12, 2026 for commuter students living off campus.
Program dates: July 6–10, 2026 for Session 2; July 20–24, 2026 for Session 4.
Cost: $2,579 per course, plus a non-refundable $50 application fee and an optional $684 housing and dining fee.
Qualifications: high school students who have completed their freshman, sophomore or junior years and have an interest in fashion design.
How to apply: Submit an official high school transcript, a 250-500-word essay and a complete application here.

NSLC High School Summer Fashion Programs: Fashion Management & Design

About the program: a pre-college experience allowing students to create a distinctive brand identity, define their brand's target audience and explore sustainability in fashion. Guest speakers and field trips are also offered.
Location: New York, NY.
Application deadline: June 25, 2026.
Program dates: July 8-16, 2026; July 20-28, 2026.
Cost: $4,595 for residential.
Qualifications: Students must be between the ages of 14-18 and have completed at least one year of high school.
How to apply: more information here.

Otis College of Art and Design Summer of Art

About the program: a variety of art- and design-specific programs, including a fashion design course covering sketching techniques and other technical skills; more information here.
Location: Los Angeles, CA.
Application deadline: June 23, 2026 (the deadline for international students is May 14).
Program dates: July 6–31, 2026.
Cost: $2,690 for an individual class or $4,390 for the full program without housing; $5,615 per course or $7,315 for the full program with housing. More information on tuition and housing here.
Qualifications: students must be 14.5 to 19 years old.
How to apply: more information here.

Parsons Summer Intensive Studies

About the program: a three-week program packed with immersive coursework, project-based learning, field trips, guest speakers and portfolio reviews; fashion design, merchandising and styling courses available here.
Location: New York, NY.
Application deadline: May 8, 2026 (April 1 for international students) for Session 1; June 1, 2026 (April 1 for international students; May 8 for students applying for university housing) for Session 2.
Program dates: June 8–26, 2026 for Session 1; July 6–24, 2026 for Session 2.
Cost: $5,610 plus $265 university fees and a $50 non-refundable application fee.
Qualifications: students aged 16 to 18, regardless of skill level.
How to apply: pay the application fee, write a 150-200-word personal statement and submit an application here.

Parsons Summer Academy (Grades 3-12)

About the program: classes for creative students ranging from third to 12th grade, including fashion and accessory design; full offering here.
Location: New York, NY.
Application deadline: July 15, 2026.
Program dates: July 27-Aug. 7, 2026. (Students in Grades 3 through 8 will have half-day sessions from 9 a.m.-11:50 a.m., while students in Grades 9 through 12 will have full-day sessions from 9 a.m.–3:50 p.m.)
Cost: $860 plus fees for Grades 3 through 8; $1,720 plus fees for students Grades 9 through 12.
Qualifications: students in Grades 3 through 12 will attend in-person; students will need a digital camera (mobile devices cameras work for Grades 3 through 8) and class supplies (estimated cost: $75-$125).
How to apply: more information here.

Pratt Summer Pre-College Intensive

About the program: two hands-on courses held over four weeks for current high school students to earn four college credits. It offers fashion-related courses including fashion design, jewelry/metal arts and photography.
Location: Brooklyn, NY.
Application deadline: May 1, 2026 (payment deadline is May 31, 2026).
Program dates: July 6–31, 2026.
Cost: $65 non-refundable application fee; $8,192 for residential students; $5,452 for commuter students.
Qualifications: must be high school students who will be between 16 and 18 years old before Dec. 31, 2026; must be a U.S. citizen, permanent resident or international student with a valid U.S. F1 visa; all experience levels are welcome.
How to apply: more information here.

Rhode Island School of Design Pre-College

About the program: Rising high school juniors and seniors spend five weeks following a college-level curriculum through studio classes, critiques and projects; learn more about its fashion design curriculum here.
Location: Providence, RI.
Application deadline: applications are reviewed in order of submission on a rolling basis; if you apply after March 11, you must pay full tuition and fees within five business days after acceptance.
Program dates: June 27–Aug. 1, 2026.
Cost: $60 non-refundable application fee; $12,495 for the residential program; $9,595 for the commuter program.
Qualifications: must be between 16 and 18 years old, a current high school student between 10th and 11th grade or 11th and 12th grade during the summer of 2026.
How to apply: more information here.

Savannah College of Art and Design Summer Seminars

About the program: workshops in Atlanta and Savannah, GA, covering topics such as draping, sketching and fashion marketing through lectures, demonstrations, studio work and local field trips.
Location: Atlanta, GA and Savannah, GA.
Application deadline: May 29, 2026. April 13, 2026 for scholarship applications.
Atlanta program dates: June 21–26, 2026 for Session 1; July 5–10, 2026 for Session 2; July 12–17, 2026 for Session 3.
Savannah program dates: June 21–26, 2026 for Session 1; July 5–10, 2026 for Session 2; July 12–17, 2026 for Session 3; July 19–24, 2026 for Session 4.
Cost: $1,450 for commuter students and $1,750 for on-campus students, plus a $100 non-refundable registration fee (per session).
Qualifications: must be a current high school freshman, sophomore or junior.
How to apply: Complete an online registration form linked here for Atlanta and here for Savannah.

School of Fashion Design Pre-College Workshop in Fashion Design

About the program: an in-person program for high school students to receive an introduction to the fashion design process, from conception to garment completion. Students will learn how to take measurements, how to operate a sewing machine, design development, pattern manipulation and more.
Location: Boston, MA.
Application deadline: available on a first come first serve basis.
Program dates: July 6-27, 2026 for Session 1; July 29-Aug. 19, 2026 for Session 2.
Cost: $975, plus $125 in supplies and a $25 non-refundable registration fee.
Qualifications: for students currently enrolled in high school Grades 9-12; no prior experience necessary.
How to apply: more information here.

School of the Art Institute of Chicago Early College Program Summer Institute

About the program: five sessions offering a range of creative, college credit-earning courses, including fashion design and fashion construction; see the available courses here.
Location: Chicago, IL.
Application deadline: April 20, 2026 is the priority deadline.
Program dates: June 15–26, 2026 for Session 1; June 29–July 10, 2026 for Session 2; July 13–24, 2026 for Session 3; June 29–July 24, 2026 for Session 4; July 27–31, 2026 for Session 5.
Cost: approximately $1,908 for a one-week session; approximately $3,816 for a two-week session; approximately $7,632 for a four-week session; $100 non-refundable tuition deposit.
Qualifications: students must be between 15 and 18 years old and have completed their sophomore year of high school by the start of the program.
How to apply: more information here.

Syracuse University Summer College: Fashion Design Creative Process

About the program: an on-campus summer college program offering a two-week, noncredit course exploring how fashion design evolves, how a designer creates a collection and the inner workings of the fashion industry. See the full list of courses here.
Location: Syracuse, NY.
Application deadline: May 1, 2026.
Program dates: July 5-17, 2026.
Cost: $4,995 for residential students; $4,024 for commuter students.
Qualifications: High school students who are 15 years or older by their move-in date are eligible to attend.
How to apply: Submit a completed application, high school transcript, an essay and a $65 non-refundable application fee. More information here.

The Fashion Class Fashion Summer Fashion Sewing Camp (Ages 6-12)

About the program: weekly sessions teaching children about design and how to sew real and wearable clothing using a sewing machine; learn more about it here.
Location: New York, NY.
Application deadline: registration available until all spots are filled.
Program dates: weekly starting June 15 through Aug. 28, 2026 from 10 a.m. to 3 p.m.
Cost: $999 per week (all supplies included).
Qualifications: must be between the ages of 6 and 12. No sewing experience is required.
How to apply: more information here.

The Fashion Class Fashion Design Summer Camp (Ages 13-17)

About the program: an in-person camp teaching teens how to sew, sketch their own designs and create a portfolio. Students also learn the business side of the fashion industry through guest speakers and showroom visits.
Location: New York, NY.
Application deadline: registration available until all 20 spots are filled.
Program dates: July 6-10, 2026; July 13-17, 2026; July 20-24, 2026; and/or July 27-31, 2026.
Cost: $1,400 per week (all supplies included).
Qualifications: must be between the ages of 13 and 17.
How to apply: more information here.

Vogue College of Fashion Vogue Summer School

About the program: a two-week, pre-college summer program geared toward high school students interested in learning more about fashion communication, business, media and styling. Students will visit designer studios and flagship stores while learning from Vogue and Condé Nast journalists and experts.
Location: New York, NY.
Application deadline: available on a first come, first served basis.
Program dates: June 7-19, 2026; June 21-July 3, 2026; July 5-17, 2026; July 19-31, 2026.
Cost: $7,695 for the residential program and $6,195for commuters; A non-refundable initial payment of $1,500 is due within two weeks of receiving your acceptance letter in order to register for the program.
Qualifications: must be between 15 and 18 years old.
How to apply: more information here.

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Maria Grazia Chiuri's Debut Fendi Couture Show will be in Rome

Maria Grazia Chiuri is staging her debut Fendi haute couture (Fall 2026) show in Rome, scheduled for July 9. The exact location for the presentation has yet to be announced. This marks the third time Fendi will present its couture show in Rome. {WWD/paywalled}

Ganni CEO steps down

Ganni CEO Laura du Rusquec has exited the company after two years in the position. She is leaving to pursue other opportunities, a spokesperson told Vogue Business. Retail exec and former Tom Dixon CEO Hans Hoegstedt has stepped in as interim CEO, effective immediately. {Vogue Business/paywalled}

Vinted Valued at $9.4 Billion

Online retailer Vinted is now valued at €8 billion (approximately $9.4 billion) following a secondary share sale. Swedish fund EQT Growth and new investors Schroders Capital and Teachers' Venture Growth led the $880 million share sale. While the deal didn't raise capital for Vinted, it highlighted its marketability to investors. {Bloomberg/paywalled}

Bottega Veneta's Latest Executive Hire

Bottega Veneta has appointed Jodie Chan as vice president of marketing and communications of the Americas region, effective Wednesday. She will oversee the development of integrated communications, marketing and VIP strategy. Prior to this role, Chan held executive marketing positions at Versace and Carolina Herrera. {WWD/paywalled}

Casablanca Names New CEO

Didier Nguyen has joined Casablanca as its new CEO, effective immediately. He succeeds Frederick Lukoff, who will move into a senior advisory role. Nguyen's resume includes experience at Saint Laurent, Dior, Givenchy and Amiri, plus a two-year freelancing stint as a strategic consultant. {WWD/paywalled}

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Homepage photo: Courtesy of Ulta Beauty World

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Nike Cuts 1,400 Jobs

Amid the company's "Win Now" turnaround plan, Nike laid off approximately 1,400 operations roles across North America, Europe and Asia. This represents less than 2% of the company's total global headcount. The changes are aimed at "simplifying complexity" in global operations, according to Nike. {Footwear News/paywalled}

Jacob Elordi Is the New Face of Bleu de Chanel

Chanel has named Jacob Elordi as the new ambassador for Bleu de Chanel. Elordi succeeds Timothée Chalamet as the face of the fragrance. The new Bleu de Chanel L'Exclusif campaign will be unveiled in May 2026. "Bleu de Chanel L'Exclusif has strong ties to cinema," Elordi said in a statement. "The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honor." {Fashionista inbox}

Bezos Earth Fund Donates $34 Million in Fashion Grants

Jeff Bezos and Lauren Sánchez's Bezos Earth Fund awarded $34 million in grants to institutions studying and developing materials that might replace polyester and cotton. Researchers are creating biodegradable textile fiber and plastic-free synthetic silk that could reduce the climate impact of the clothing industry. {The Wall Street Journal/paywalled}

Consumers Are Bringing Class-Action Lawsuits Against Brands For Tariff Refunds

Following the U.S. Supreme Court's decision that Donald Trump's tariffs are unconstitutional, a new wave of class-action lawsuits against brands who publicly admitted to price increases have emerged. As brands apply for tariff refunds, lawyers are filing cases arguing that the money should be returned directly to consumers. E.l.f. Cosmetics, Lululemon, EssilorLuxottica and Fabletics are among the beauty and fashion labels subject to the class-action lawsuits. {Business of Fashion/paywalled}

P&G Reports 7% Sales Boost in Q3 2026

P&G's Q3 2026 results show net sales increased 7% to $21.2 billion. From January to March 2026, beauty drove P&G's growth with organic sales spiking by 7%. P&G maintained its guidance range for fiscal 2026 all-in sales growth to be in the range of 1-5% versus the prior year. {P&G}

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Price Range: $55-$120
Hero Product:Onsen Water Cream ($55)
PR Representation: MMPR
How to get in touch:hello@deauskin.com

Origin Story

Founded by Hina Mian, Deau reflects a point of view shaped by her time in Japan, immersed in a culture where mastery is measured in lifetimes and beauty is found in restraint. Nothing is rushed. Ordinary objects are treated as worthy of extraordinary care. Excellence is never finished, only refined. That philosophy became the foundation of Deau.

Each Deau formula is designed to earn its place. High-strength clinical actives are balanced with restorative Japanese onsen water and botanicals, creating products that treat with intention while preserving long-term skin health. The result is a tightly curated lineup, engineered to replace excess, not contribute to it.

Fashion Launches

Vuori x Kaia Gerber Spring 2026

Building on their ongoing partnership, Vuori and Kaia Gerber unveiled their Spring 2026 collection and campaign, dubbed "For Kaia." The collection introduces new silhouettes in signature Vuori fabrics and "emphasizes comfort, versatility and elevated simplicity," per a press release. Shop it at vuoriclothing.com.

Warby Parker Sport

Warby Parker expanded into a new category this week: Sport. Described by the brand as "performance eyewear that brings added durability to frames you already love," the collection "bridges the gap between fashion and gear-focused sport frames." The edit introduces three performance polarized lenses designed to reduce glare and five frames with a secure, no-slip fit. Shop the eyewear — starting at $195 — at warbyparker.com.

Icon Denim x Marc Eram

Denim brand Icon Denim Los Angeles unveiled its collab with celebrity stylist Marc Eram. Inspired by Los Angeles, the five-piece lineup of jeans and a denim mini skirt is "a curated offering that captures a sense of ease, edge and individuality," per the brand. Shop the collection, which is priced from $199-$259 and available in sizes 23-32, at icondenimlosangeles.com.

Jonathan Cohen White Label Drop 2

Jonathan Cohen unveiled the second installment of White Label, developed in close partnership with Larroudé, and operating outside of the traditional wholesale calendar. Drop 2, which "further explores Cohen's signature balance of structure and ease," centers tailored corsetry, hand-dyed skirts and bold tonal gradients. "White Label allows us to design in real time," said the designer via a press release. "It’s about creating pieces that feel immediate yet enduring — collections that evolve with our customer rather than around a fixed calendar.” Shop the collection at jonathancohenstudio.com.

Chan Luu Summer 2026

Chan Luu released its Summer 2026 collection, continuing its expansion into ready-to-wear. Standouts include the Laser Cut Ballet Skirt in white ($295), Sequin Apron Top in Black ($490), as well as the brand's hero Techno Taffeta Pant ($275), which returns this season in three new colorways: Steel, Translucent Green, and Taupe. Shop the pieces at chanluu.com.

Awe Inspired x Jhené Aiko

Jewelry brand Awe Inspired partnered with Jhené Aiko to create a capsule inspired by "California mysticism" and in keeping with the theme of her forthcoming album, "Westside Whimsy." The line includes pearl stranded earrings, jade cuffs, a saber-tooth pendant, an oil scent diffuser ring, coin pendants and more, priced from $85-$995. Shop now at aweinspired.com.

Beauty Launches

Nonfiction's New Fragrances

Fragrance brand Nonfiction introduced two new spring scents, Dew & Light and Tears in Rain, this week. The former eau is a nuanced floral that features notes of peony, white moss and earthy akigalawood; the latter blends oakwood, patchouli, bergamot and geranium to evoke "the calm vitality of a forest after rainfall," per a press release. Shop them each in 100mL ($190) or 50mL ($135) size options at nonfiction.com.

Violette_FR's New Eye Shadows

Violette_FR introduced the second "chapter" of its Plume "triology" this week in four matte and four shimmer shades. The powder formula is designed to layer on sheerly to "create subtle dimension for effortlessly defined eyes in seconds," according to the brand. Shop them for $32 each at sephora.com and violettefr.com.

Soft Services' Limited-Edition Theraplush Gift Set

Just ahead of Mother's Day, body-care brand Soft Services launched its limited-edition Theraplush Mother of Pearl Gift Set ($114), which includes the brand's signature refillable case in an antique pearl finish and a trio of Theraplush refill pods in three fragrance options. Shop the set at softservices.com and sephora.com.

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This year's finalists are: Colleen Allen (United States), Gabriel Figueiredo of De Pino (France), Galib Gassanoff of Institution (Georgia), Julie Kegels (Belgium), Zane Li of Lii (China), Petra Fagerström (Sweden), Harry Pontefract of Ponte (United Kingdom), Daniel del Valle Fernandez of The Vxlley (Spain) and Anil Padia of Yoshita 1967 (Kenya).

On Sept. 4, they'll present their collections to the Prize Jury at the Foundation Louis Vuitton in Paris. Sitting on the jury are top names in the industry, including Jonathan Anderson, Sarah Burton, Maria Grazia Chiuri, Nicolas Ghesquière, Marc Jacobs, Jack McCollough and Lazaro Hernandez, Phoebe Philo, Michael Rider and Pharrell Williams, among others.

The LVMH Prize winner will take home a €400,000 endowment (approximately $468,000) and receive a one-year tailored mentorship by LVMH teams. Finalists also compete for the Karl Lagerfeld Prize and the Savoir-Faire Prize, which comes with a €200,000 endowment and a year-long mentorship at LVMH. Additionally, each winner will join the design studio of one of the LVMH Houses for one year and receive an extra €10,000, which will be given to the school from which they graduated.

"This shortlist illustrates the Prize's reach, with designers from the United States, Europe, China and, for the first time, Kenya. The finalists demonstrated a singular creative vision while offering highly sophisticated interpretations of traditional craftsmanship," Delphine Arnault, chairman and chief executive officer of Christian Dior Couture, said in a press statement. "I warmly congratulate the finalists and look forward to welcoming them to the LVMH Prize final, which will be held at the Fondation Louis Vuitton in Paris."

See all the finalists competing for the 2026 LVMH Prize for Young Fashion Designers below. 

Colleen Allen

Gabriel Figueiredo, De Pino

Galib Gassanoff, Institution

Julie Kegels

Zane Li, Lii

Petra Fagerström

Harry Pontefract, Ponte

Daniel del Valle Fernandez, The Vxlley

Anil Padia, Yoshita 1967

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Hawes, who ran her own couture house, proposed methods to develop quality mass manufacturing (which would not enter the mainstream until the 1960s) on U.S. soil, all the way back in the 1920s. She's often referred to as one of the first American couturiers, and yet she remains a hidden figure in fashion history — until now, at least: The Cincinnati Art Museum is putting the spotlight on Hawes' work with a new exhibit, "Elizabeth Hawes: Radical American Fashion."

When Hawes began designing, Parisian fashion largely influenced American dress. In fact, Hawes actually got her start in the industry as a "paid covert copyist for U.S. department stores spying on French fashions," explains Megan Nauer, acting curator of The Cincinnati Art Museum's Fashion Arts and Textiles department. "She came to the conviction that American women (and men) deserved a uniquely American point of view addressing a modernizing way of life, and that she wanted to develop that here in the States."

Running from April 24 through August 2, the new exhibition features more than 50 garments made between the 1920s and 1960s, alongside original sketches and illustrations, and is accompanied by the first publication devoted entirely to Hawes' career.

Ahead, Nauer sheds more light on Hawes' legacy, putting the exhibit together, sourcing garments and more.

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What were Elizabeth's biggest contributions to American fashion?

She wanted to create garments that were beautiful, made with quality, utilitarian and comfortable. Before this time, women — women in particular but men as well, Hawes argued — were expected to wear clothes that often confined their bodies and conformed their figures: Hawes and her influence were a huge part of the move away from that toward a greater aesthetic and physical freedom in dress for women in the U.S.

She also argued that all genders needed the same things from their clothes, and that gendered norms of dress were not useful: for instance, that women should wear trousers and men should wear skirts when the demands of their lives called for one over the other — she was very forward thinking in her treatment of gender in fashion.

She also wished to democratize access to quality clothing: she was very interested in how to work with manufacturers and wholesalers to create garments of true quality and durability which could be made reasonably affordable to people on a working class income. This idea of quality, affordable garments made here in the U.S. is a conversation we are culturally revisiting today.

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Walk me through the process of putting the exhibit together: How long did it take? What research did you have to do? Where did you source the garments and other works?

The exhibition and accompanying book were a long-term labor of dedication for the curator, Cynthia Amneus, who retired in January. Cynthia researched this designer off and on for almost twenty years, ultimately conducting extensive primary-source research in the designer's personal archives and other archives across the country.

Most of the garments in the exhibition are part of the Cincinnati Art Museum's permanent collection. CAM has the second-largest collection of Hawes's work after the Costume Institute at the Met. A Cincinnatian named Dorette Kruse Fleischmann was a long-term, dedicated client of Hawes, ultimately becoming a stockholder in her operation. Dorette was a collector of fashion and donated the majority of CAM's collection of the designer's work, along with many other artworks over the years.

Some garments are on loan from the Met, and a selection of the designer's original sketches are on loan from the Brooklyn Museum Library and Archives. Other items are on loan from the Museum at FIT, The Museum of the City of New York, Kent State University Museum, the Indianapolis Museum of Art and the Wadsworth Atheneum Museum of Art.

What are some standout pieces you want to highlight?

The dress titled"Geographic" (above) is a standout piece: In 1940, as the world and the United States headed into World War II, everyone in the manufacturing sector and beyond in the States was thinking about how they would adapt and contribute during the war. Hawes knew that she would have to close her atelier. She designed a final collection to present at her salon in 1940, giving every ensemble in the collection a name with a geopolitical theme. The week of the fashion show, she sketched and decided to make "Geographic" for herself to wear to close the show and close her house.

She purchased flags from shops around the city. The full-skirted full-length dress has flags of countries that were Allied powers or neutral at the time stitched into a patchwork over the skirt and bodice. On the derriere of the skirt, where the wearer would sit down on them, she stitched three small flags of Nazi Germany and the Axis powers. This piece was her political statement and last word as she closed the house she had run in New York for a decade. It is one of one, made only for the designer to wear herself.

The dress arrived at us via a collection transfer from the Brooklyn Museum in 2011, in very rough condition. Our amazing Textile Conservator at CAM, Chandra Obie Linn, did some amazing work to stabilize this historic piece.

I have a feeling that for many years, her progressive political beliefs and her unflinching, often caustic voice...were part of why the fashion industry didn't uphold her legacy as it did for other designers.

Why do you think Elizabeth has been an overlooked figure in fashion history?

This is hard to say! Many artists fall in and out of the widespread public consciousness during or after their lifetime. I have a feeling that for many years, her progressive political beliefs and her unflinching, often caustic voice, which permeated her huge body of writing and commentary, were part of why the fashion industry didn't uphold her legacy as it did for other designers. Her critiques of the fashion industry, though, are ones we face today, and I think as they become a more pressing part of the social conversation, Hawes' work is being picked back up and seems more insightful than ever.

How does this exhibit honor Elizabeth's legacy?

The exhibition honors her voice and features some of her most technically interesting, beautiful designs. Hawes cared about everything she made and all of her clients, but because of the length and closeness of her relationship with Dorette Kruse Fleischmann, she achieved some of her most stunning and personal designs in their work together.

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Rachel Sennott Stars in Marc Jacobs Pre-Fall 2026 Campaign

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Marc Jacobs tapped Rachel Sennott to write and star in its Pre-Fall 2026 campaign, a scripted micro-drama called "The Scene." This is the first installment of Question Marc, an episodic, social-first series blending fashion, film and entertainment. "The Scene" follows Sennott through a chaotic day on her way to securing an invitation to "The Gala," with the brand's Scene Bag appearing throughout. See the campaign photos above, and watch "The Scene" here. {Fashionista inbox}

Lululemon Names New CEO

Lululemon Athletica Inc. has named Heidi O'Neill as its next CEO, effective Sept. 8. O'Neill previously spent 27 years at Nike, where she held various leadership roles. She succeeds Calvin McDonald, who exited as CEO earlier this year. "What drew me to this role — and what I believe is Lululemon's greatest opportunity — is the intersection of extraordinary product, design and community," O'Neill wrote in a company-wide email to employees. {WWD/paywalled}

Condé United Addresses the Latest Round of Layoffs

Condé United and The NewsGuild of New York posted a statement on Instagram addressing the latest round of layoffs at Condé Nast, which saw 16 members across Self, Glamour and CNE lose their positions. "We see layoffs happening over and over and disproportionately affecting our members of color as well as queer and trans members," the union wrote. "These persistent cycles of layoffs harm our ability to cover issues critical to our readers, and as a result, Condé is platforming more homogenous voices." {Instagram}

EssilorLuxottica Acquires Faro, Sees Revenue Rise 10.8% in Q1 2026

EssilorLuxottica has acquired Faro, an Italian company specializing in CNC machinery for milling and diamond cutting to serve the jewelry and eyewear industries. This acquisition adds critical technological capabilities to EssilorLuxottica and enables Faro to accelerate its long-term growth. EssilorLuxottica also posted its Q1 2026 results, which showed a 10.8% increase in group revenue to €7.13 billion ($8.34 billion). This marks the third consecutive quarter of double-digit growth for the company. {EssilorLuxottica}

Chloë Sevigny Covers Harper's Bazaar

Chloë Sevigny is the cover star for Harper's Bazaar's May 2026 The Beauty Issue. Photographed by Chaumont-Zaerpour and styled by Robbie Spencer, Sevigny wears a Chloé dress and Calzedonia tights on the cover. In the cover story written by Laia Garcia-Furtado, Sevigny discusses her three-decade long career, filming "The Five-Star Weekend" and her signature style. The May 2026 issue will be available on newsstands on May 5. {Harper's Bazaar}

L'Oréal Reports 3.6% Sales Bump in Q1 2026

In its Q1 2026 sales report released on Wednesday, L'Oréal posted a 3.6% increase in sales to €12.15 billion ($14.22 billion). L'Oréal's adjusted like-for-like growth was up 6.7%. The company saw growth in all regions, with Europe leading the charge through sales of €4.4 billion ($5.15 billion). {L'Oréal}

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"We are so proud of our senior designers, not only for the amazing styles they showcased this evening, but because of their embrace of sustainability, inclusivity and empowerment," said Thomas Jefferson University President Dr. Susan Aldridge, in a press statement.

Program Director Carly Kusy added, "Fashion is more than pretty dresses. It is about voice, perspective, and the courage to say something meaningful. Our industry needs that conviction. We are at a pivotal point, and it needs new voices willing to question, challenge and reimagine what fashion can be — more inclusive, more responsible and more reflective of the diverse world it serves."

Each designer leaned into their own niche, with collections ranging from streetwear to eveningwear to bridal to athleticwear. Plenty of eye-catching details were on display down the runway, including colorful patchwork, lots of corsetry and cutouts.

The evening also included honoring alumna Madison Chamberlain with the annual Spirit of Design Award. The Class of 2017 graduate established a nontraditional bridal design company known for its colorful wedding dresses and statement veils.

Ahead, see the standout looks from Thomas Jefferson University's 2026 Student Runway Show.

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Price Range: $88 - $208
Hero Product:Retro Surf Suit ($150), Full Coverage Surf Suit ($208), Noserider Surf Playsuit ($148)
Stockists:Free People
PR Representation: In-house
How to get in touch: hello@noseridersurf.com

Origin Story

Emma Bukowski grew up in small-town Wisconsin, dreaming of surfing despite having no access to the ocean. She didn't actually start until her mid-20s, when she moved to Hawaii and began paddling out twice a day. After relocating to Bali, she couldn't find surfwear that stayed on while she was still learning. Everything was either too flimsy or too technical and ugly. She sketched her first design, found a local tailor and prototyped what became the now best-selling Retro Surf Suit. Friends started asking for theirs, and Noserider Surf Club launched in March 2022.

Four years later, Noserider is carried by Free People, operates a surf shop in Bali and ships from a U.S. warehouse. The brand sits in a lane the surf industry largely ignores: elegant, functional surfwear for women who take surfing seriously but don't need to prove it through what they wear. Every piece is ethically handmade in Bali from recycled materials, with select styles lined in Vita Carvico, an eco-luxe Italian fabric. Bukowski designs for the woman who wants to feel confident in the water without choosing between performance and personal style.

An official authenticator for TikTok Shop, Entrupy also works with retailers, secondhand shops and department stores around the world to authenticate handbags, sneakers and apparel using AI that compares more than 90 million images of real and counterfeit products. It authenticated $3.34 billion worth of merchandise last year and boasts a 99.86% accuracy rate.

Luxury's Most-Faked Brands

Of Entrupy's total luxury authentications for 2025, the vast majority — 91.9% — came back authentic.

Louis Vuitton was named the "most-faked" luxury brand, meaning it had the largest volume of "unidentified" items (or pieces Entrupy cannot verify as authentic) submitted for review. That said, Louis Vuitton also saw the largest volume of items in general — the brand accounted for 33.14% of all luxury submissions — so the number of unidentified items was naturally high as well.

Gucci was second on the list, with $17,841,197 worth of fake Gucci bags submitted through Entrupy in 2025, followed by Prada, then Chanel. Dior ranks as number five, despite making up only 4.68% of Entrupy's total submissions.

Luxury's Most At-Risk Brands

That list doesn't necessarily reflect how likely a brand is to be counterfeited, though. While Entrupy determines its most-faked brands by volume, its "riskiest brands" are those with the highest rate of fakes, reflecting the percentage of unidentified items relative to the brand's total submissions. Goyard, for example, made up only 1% of submissions, but had the highest fake rate of 18.9%, making it the platform's riskiest brand.

According to Entrupy, a counterfeiter's sweet spot is a brand that offers limited distribution, engineers "deliberate mystique" and designs an instantly recognizable pattern. Goyard fits neatly into that description, as its interlocking dot pattern has long set the beloved French label's accessories apart.

Prada was named the second-riskiest brand at 13.1%, followed by Saint Laurent at 10.5%, Dior at 9% and Givenchy at 8.9%. In Entrupy's 2025 report, Loewe took the top spot as fashion's riskiest brand, but the Spanish luxury house was absent this year, likely thanks to "growing market awareness, increased authentication volume and counterfeiters shifting focus to softer targets," according to the report.

Apparel and Footwear: More Likely to Be Fake

While they don't lead by volume, luxury sneakers boast some of the highest fake rates in the market. Aspirational demand fuels this problem, the report says, as some consumers are merely chasing logos rather than actual craftsmanship. Louis Vuitton leads the pack with a 54.1% fake rate, while Dior follows close behind at 42.5%. Balenciaga (36.2%), Christian Louboutin (27.9%) and Alexander McQueen (19.2%) fill out the top-five podium.

Apparel, however, is Entrupy's true riskiest category — nearly one in three clothing items were classified as unidentified. Fear of God Essentials tops the list of riskiest apparel brands with a whopping 95.75% fake rate, meaning nearly every item submitted for authentication to Entrupy is unidentified. As the report points out, the apparel resale market is booming, meaning counterfeiters are growing increasingly savvy when it comes to replicating authentic styles (especially in streetwear).

Rounding out the risky apparel brands, Bape sits at 85.19%, Nike at 73.33%, Sp5der at 61.02% and Denim Tears at 35.97%. As Entrupy points out in its report, "accessible, high-demand basics with simple branding and steady resale appeal are the easiest targets" when it comes to counterfeiters.

On the other hand, Supreme and Off-White have the lowest rate of apparel fakes relative to volume, coming in at 13.2% and 2.9%, respectively. Entrupy authenticates apparel from these two brands more than any other, but their trusted resale ecosystems have resulted in lower counterfeit rates.

Check out the full report here.

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Having amassed more than half a million Instagram followers and cracked the code of online fashion virality, the brand is now focused on expansion — both in retail and product. Since opening two brick-and-mortar locations (New York City and Miami), the label has quickly learned that its customer wants to complete their outfits without having to search elsewhere. So, after multiple sneaker collaborations with Reebok and Puma, Guizio decided to take footwear in-house. In May 2025, she launched a boot capsule, followed by two more styles earlier this year.

"The brand has really found its footing in the last five years," Guizio tells Fashionista over email, no pun intended. "It's been a very organic process...With everything we do, we really take our time. Shoes felt like a natural extension of how I see a full look coming together. It just took time to do it in a way that felt fully ours."

This week, Guizio checked another category off her to-do list: handbags. Teased via Instagram with a "Sex and the City"-like campaign video shot in lower Manhattan, the debut bag collection comprises three silhouettes ranging in price from $198 to $220 — all available to shop Thursday at 11 a.m. ET on the Guizio app and 12 p.m. ET on guizio.com. (The Lola Shoulder bag and Delia Mini Barrel Bag are 100% leather, with the third style being an Embellished Satin Pouchette.)

Guizio's customers have been asking for handbags for a while, according to the designer. "Bags felt like the missing piece, and the timing felt right to complete that full expression of the brand," she shares. "We've been developing these for a few years now and make sure the quality is at our standard."

Below, the designer explains how she landed on the new products, expansion strategy and how these new categories further serve her business overall.

It's been 12 years since you first started Guizio. What kind of brand did you set out to build back then, and how has that original vision held up over time?

I started Guizio wanting to build something that our girl can feel confident in. That core hasn't changed; it has just become more refined and intentional as I've grown.

Before making footwear in-house, you released various collaborations with shoe brands over the years. How did working with those collaborators help inform your solo launch?

Those collaborations taught me a lot about construction, fit and what our customer actually responds to. It gave me the confidence to be more precise when we did it on our own.

At what point did you feel the brand's identity was strong enough to expand beyond its initial category?

When I felt like people understood the world of Guizio beyond just one piece. It became more of a lifestyle than a product. People really don't know the brand has been around for 10 years. We really took our time.

What made 2025/2026 the right time to begin that expansion with shoes?

Everything aligned! From our team, to our resources, to the clarity of the brand. It finally felt like we could execute it at the level it deserved. We have more stores opening this year and customers have been asking for more styles in our New York and Miami locations.

How do these categories serve the Guizio business going forward?

It allows us to build a more complete wardrobe and deepen our relationship with the customer. It's about longevity and creating a full lifestyle around the brand.

What was the biggest learning curve when designing accessories compared to clothing?

The level of precision. Accessories are less forgiving because every detail, proportion and finish has to be perfect.

How about the biggest challenge you've faced in producing accessories?

Sourcing the right materials and finding partners who can execute at the quality we expect. It's a very different process from apparel. We focused on materials that felt elevated but still accessible. The silhouettes are rooted in classics but with subtle, signature details.

What has this process unlocked creatively for you that you didn't anticipate?

It pushed me to think more holistically about styling and function. It's expanded how I design beyond just clothing.

Now that shoes and bags are in the mix, what does expansion look like going forward?

It's about continuing to build the world of Guizio in a thoughtful way and expanding categories when it feels organic, not forced. We have more of our own physical [retail destinations] opening over the next 24 months. We want our stores to feel like a one-stop shop for our girl.

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Timothée Chalamet Invests in Watchmaker Urban Jürgensen

Timothée Chalamet will join watchmaking house Urban Jürgensen as a partner with a minority equity stake in the company. Chalamet joins a small number of external investors who together own a small portion of the company. This is the first time Chalamet has taken a partnership role in a company. He will also work as a creative advisor to the house on a number of projects and initiatives. {Fashionista inbox}

Moncler Group Reports 12% Revenue Boost in Q1 2026

Moncler Group released its Q1 2026 results on Tuesday, which showed a 12% increase in group revenue to €880.6 million ($1.03 billion). Moncler reported Q1 2026 revenues of €766.5 million ($899.8 million), also a 12% increase compared to the first three months of 2025. Moncler's direct-to-consumer channel was up 14% year-over-year, and it saw strong performance in Asia (a 22% boost) and the Americas (a 7% boost). {Moncler Group}

Outdoor Voices Is Sold at Sam's Club Now

Following Outdoor Voices Founder Ty Haney's return to relaunch the brand, its popular exercise dress is now selling at Sam's Club for $22, 78% below its normal retail price. Consortium founder and managing partner Cory Baker has defended the decision: "If you show me your brand that says, 'No, I don't want to sell more products to more customers and more retailers,' I'll show you a brand that never actually makes money, period," he told Puck's Malique Morris. "We're less focused on cachet and more focused on great products for a customer who wants it." {Puck/paywalled}

Safilo to Acquire Spy+ and Serengeti

Safilo Group has entered an agreement with Bollé Brands to acquire Spy+ and Serengeti, two U.S. brands operating in the sports, outdoor and high-end eyewear segments. Together, Spy+ and Serengeti generated sales of approximately $39 million in 2025. Spy+ and Serengeti will join Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street in Safilo Group's portfolio. {Safilo Group}

Kiko Milano Names Its First Global Makeup Artistry Creative Director

Kiko Milano has named Marcelo Gutierrez as its first global makeup artistry creative director. Gutierrez is known for working with Madonna, Charli XCX and Lily Rose-Depp, among others. Gutierrez will oversee Kiko Milano's overall makeup direction and also guide celebrity collaborations and participation in cultural events. "The brand's dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry," Gutierrez said in a statement. {WWD/paywalled}

Roc Nation and FIT Announce Winner of Student Design Competition

Roc Nation and the Fashion Institute of Technology (FIT) announced the winners of a design competition hosted by Roc Nation, exclusively for FIT students. Beatrice (Xuan) Mak, Fashion Design BFA, won first place and was awarded a $20,000 grant from Roc Nation. One of her designs will be developed and available at retail later this year. Jiwon Park, Fashion Design BFA, took second place and was awarded a $5,000 grant, and Zion Burrell, Fashion Design MFA, received a $3,000 grant as the third-place winner. {Fashionista inbox}

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Price Range: $15-$64
Hero Products:Guardian Angel Super Peptide Milk SPF 50 ($56), Day Dreamer Super Peptide Eye Primer SPF 30 ($52), Fortune Teller Tinted Brightening Serum SPF 30 ($64), Go! Daily Defense Soothing Mineral Face Sunscreen SPF 30 ($25), Go! Vacation Glow Illuminating Tinted Moisturizer SPF 30 ($25)
Stockists:Bluemercury, Amazon, The Detox Market, Whole Foods, Target
PR Representation: Chloette PR
How to get in touch: hello@solarasuncare.com

Origin Story

Solara Suncare was born to solve a genuine health need for Founder Stephanie DiPisa's personal journey with Lyme disease, as well as her children's skin reactions to chemical sunscreens. DiPisa believes that for a healthy defense barrier, skin can benefit from a similar integrative wellness philosophy as the body: adaptogens, superfruits and science for multi-beneficial skin-care results for even the most sensitive skin.

Solara's philosophy? The best sunscreen is the one you'll actually use, so it formulates consciously, guided by stricter European standards, seamlessly blending innovation and conscious formulation with the best clinically-studied botanical and science-backed actives for high-quality, results-driven benefits.

"You can't not be at Ulta Beauty World," Jeff Lee, co-founder and CEO of Dibs Beauty, tells Fashionista. "This is the greatest beauty event of 2026, and any brand that is any brand is here."

It wasn't only established brands that participated — emerging beauty players also made the most of Ulta Beauty World. For them, this was a prime opportunity to spread awareness, introduce their products to consumers and compete against larger names on an even playing field.

Below, founders and executives from up-and-coming beauty brands break down the ins and outs of participating in Ulta Beauty World — from maximizing visibility to managing sample numbers to measuring post-event success.

Brand Awareness

Noyz, a 2-year-old genderless fragrance brand, has gained decent momentum since its launch via early influencer partnerships and activations at events like Coachella and (coming up) Stagecoach, but it still has a ways to go to stand out from mega brands or even celebrity-owned labels. So the company used this opportunity to educate booth visitors on its product by spotlighting its newest scent, Rinse Cycle, and its lineup of fragrance milk. Malena Higuera, Noyz's chief commercial officer, personally gave each visitor a one-on-one demonstration on how to layer the various scents.

"Any chance that someone comes through those doors and is hearing about Noyz for the very first time gives us a chance to tell our unique story," says Higuera. "There's nothing better than shaking someone's hand, sharing the experience with them and giving your tips and tricks live."

Bonnie Szucs, chief commercial officer of Bubble Skincare, agrees that the benefit of being at Ulta Beauty World is introducing the brand to first-time customers, so it's key to make a positive impression. "We're an independent, female-founded, female-owned brand, so you don't always have the budget or the investments that some of the big brands do," Szucs says. Each person who stopped by the Bubble booth walked away with a "top secret product" that goes live in June. "We want to build up that hype for the product early," Szucs says of the strategy. "But it also gives everyone here an exclusive preview of something that hasn't even launched yet."

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Meanwhile, makeup brand Polite Society optimized brand visibility by bringing a wide breadth of products. The 3-year-old label is best known for the Big Mouth XL Lip Plumper. While it's grateful to have a hero product so early in the business, "we're not just a plumper brand," laughs Emily Yourman, marketing director of Polite Society. "We're still an emerging brand, so awareness is our number one priority right now. We want to make sure we're giving you a good range of samples and products so that you can find something within the line that you're obsessed with."

Last year, Polite Society went viral for its pink-and-cream striped canvas "Big Ass Tote," which the brand brought back this year; visitors waited in line as long as 20 minutes to get inside the booth and grab one alongside their shade pick of the Pout Glossy Lip Balm. "Being here gives us an opportunity to have those in-person touch points with the actual consumers, get their excitement and their energy and hear from them on what products they're loving and what more they want from us as a brand," Yourman says.

The Opportunity to Take Branding IRL

Of course, for brands to connect with consumers one-on-one, visitors must feel compelled to stop by the brand's booth in the first place. That's no easy feat for any participating label. Add in the fact that most up-and-comers are dealing with limited budget and booth space, and it's safe to say many emerging brand teams thought long and hard about their booth design. 

Body and hair-care brand Saltair took a less-is-more approach: The booth featured a coral pink color theme, two video panels for visual appeal and touches of floral decor, but otherwise, the focus was on product education and customer interaction. "We went for visual impact versus spatial and having a lot of different things going on," explains Erin Sale, Saltair's chief marketing officer. "And honestly, it's great because then we get to have more of a one-to-one connection and conversation with the consumer."

Octavia Morgan, founder of the eponymous luxury fragrance brand, also went with a pared-down design. She spent 10 months locking in her booth concept, called "Room 33": a hotel-inspired environment centered around her new fragrance, which goes live in August.  Morgan says the design was the hardest part. "You have to ask yourself, 'What does this look like and what are you going to feature?' So for me, I like for the customer to lock in on a single product. We have four of the fragrances that we sell in-store, but I really wanted to showcase the new fragrance." 

Meanwhile, Dibs Beauty, Fwee and Half Magic each opted for something interactive: The former brought to life a beauty "DMV." Makeup artists blush shade-matched attendees, who then had their photos taken and printed on their Dibs Beauty ID card. "At the end of the day, blush should not be intimidating for anyone, and we just want to walk everyone through the process and have them feel like they have the color, the format and the finish that's right for them," Lee says.

K-beauty brand Fwee brought its Korean in-store experience to the Western consumer, literally. It shipped in decor, furniture and its keychain booth from one of its Korean stores to include in the booth. There, visitors could get a custom version of Fwee's signature Pudding Pot scooped and placed in a keychain. "Our fans see our Instagram pages, see that we have our stores in Asia and our fans in America are like, 'I really wish I could have that experience.' So we wanted to bring at least a little bit of it here," says Connie Kim, strategy division director of Fwee.

At Half Magic, the brand's glitter-heavy image does a lot of visual heavy lifting. "The new customers that come over, they are coming over because they're seeing glitter. They're already glitter-curious," says founder Donni Davy. The booth added a gem station, allowing participants to try on Glitterpuck Pressed Glitter and have makeup artists apply the brand's face gems. "Looking around, you see all these insane booths that are like construction sites," Davy adds. "Obviously, we have nowhere near that much money to spend on that, but we have so much heart."

Social Media Engagement, Sales and Community Feedback

After the expo, brands have the opportunity to assess social reach and online sale conversions to measure success. "We look at the digital conversation always because it's such a great barometer of whether or not you're in the conversation and whether or not people are out there and talking about you organically after the fact," Lee says. 

Online metrics like tagging, mentions, account follows and comments all factor into digital engagement. Bubble Skincare even looks at Reddit threads. "Last year, it was amazing," Szucs says. "We saw everyone on Reddit being like, 'Oh my gosh, the Bubble booth was amazing. It was one of our favorites.' For us, it's about community connection."

Higuera agrees that the priority is gaining community favor. "I always like to call it ROO, return on objective; because ROI, return on investment, assumes one direct line to a sale," she explains. "To me, the objectives of today are: Are we connecting with the community?" She'll look at how booth visits will translate to social media follows, tags and product reviews. She hopes that in the coming weeks, this will convert into store visits and sales. 

Morgan also looks at how many samples she gave out and booth traffic as key metrics. Those numbers will help her determine how much product she needs to bring next time. "As an emerging brand, they'll tell you to bring everything. But I feel like you have to be very strategic about what it is that you want to highlight," she notes.

Ultimately, it takes an immense amount of time, energy and money to participate in Ulta Beauty World; in return, brands have a unique opportunity to gain significant exposure and foster customer loyalty.

"Building community and trust is so important for a brand at this stage; and having our consumers feel really valued and letting them know we're so thankful for them and for their support," Davy says. "That's why I love Ulta Beauty World so much, it's because I get to meet everyone who's supporting the brand. That keeps me going for real. I'll be on a high from this for a few days."

Disclosure: Ulta Beauty World paid for Fashionista’s travel and accommodations to report this story.

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Rihanna and Her Daughter Rocki Cover W Magazine 

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Rihanna and her daughter Rocki are the cover stars for W Magazine's Volume 3, The Pop Issue. Photographed by Tim Walker and styled by Jahleel Weaver, Rihanna wears a Chanel Haute Couture jacket on her standalone cover and Dior on her shared cover with Rocki (who is wearing a Dior Haute Couture diaper and headpiece). In the cover story written by Maxine Wally, Rihanna's friends and collaborators such as Jonathan Anderson, SZA, Mary J. Blige and A$AP Rocky share their stories about the star. W Magazine's Pop Issue will be on stands May 12. Read the full cover story here. {W Magazine}

Target Collaborates With Parke

Target x Parke

Target is teaming up with Parke on a limited-time collaboration featuring leisurewear, denim, accessories, ready-to-wear sets and Parke's first expansion into the swim category. With nearly 60 pieces spanning women's apparel and accessories, the Parke x Target collection will be available to shop beginning April 25 on target.com and in select Target stores. Most items are priced under $40, with prices starting at $5. Get a first look at the collaboration above. {Fashionista inbox}

Primark to Split From Associated British Foods

Associated British Foods (ABF) has confirmed its plans to separate its own foods business from fashion retailer Primark. Wittington Investments, which has majority ownership of ABF, remains committed to maintaining majority ownership of Primark and the separate food company, which is currently called FoodCo. The board said one-off separation and transaction costs are expected to be in the region of £75 million ($101.4 million). {WWD/paywalled}

Estée Lauder Is Reportedly Seeking €5 Billion for Puig Merger

Estée Lauder Cos. has reportedly hired JPMorgan Chase & Co. to structure a financing package of about €5 billion ($5.9 billion) to fund its potential tie-up with Puig Brands SA. JPMorgan is coordinating talks with other lenders on the package. Bloomberg previously reported that Estée Lauder and Puig were advancing in negotiations to combine. {Bloomberg/paywalled}

i-D Launches Its First Beauty Zine

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i-D Magazine is launching its first-ever beauty zine, with the debut issue starring Tyla. Photographed by Ilya Lipkin and styled by Clare Byrne, the artist wears makeup by Marcelo Gutierrez. In the cover story written by Laetitia Lotthé, Tyla reflects on the women who first shaped her understanding of beauty as well as the pressures for perfection on social media. Read the full cover story here. {Fashionista inbox}

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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Hero Product:Wave Overlap Tunic ($81)
Stockists: N/A
PR Representation: In-house
How to get in touch: connect@ikkho.co (jobs/internships); ankita@ikkho.co (wholesale)

Origin Story

Ikkho began with a gap that became impossible to ignore: After studying fashion and working across both design and retail, Ankita Khoje saw how often beautiful clothing failed women in real life. Pieces looked striking on hangers and in campaigns, yet did not always honor the bodies, lifestyles and expectations of women whose style had grown more refined with time. Too often, the choices felt split between trend-driven fashion that lacked comfort and ease, or practical clothing that felt disconnected from modern design.

Ikkho was created to stand in that missing middle. It is a brand built for women in their prime, women whose lives, bodies and personal style are evolving, but whose desire for elegance, confidence and presence has only become stronger. Rooted in research-driven fits, thoughtful proportions and refined silhouettes, Ikkho is designed to move with women and not against them.

@odayshakar

"I'm so happy to be collaborating with Uniqlo for the first time," Bahnsen said in a press statement. "I've always designed pieces to be lived in, worn and cherished every day, just as all Uniqlo LifeWear embodies. I'm very excited to be able to share that with so many women and girls around the world through this collection."

Uniqlo x Cecilie Bahnsen is inspired by the theme "Shapes of Poetry," and bridges the Danish designer's distinct feminine and romantic style with the retailer's commitment to comfort. The collection spans eight women's styles and five for girls (marking Bahnsen's first foray into children's wear). Offerings include shirred blouses, graphic tees, maxi skirts and frill dresses.

"Around the time Uniqlo opened its first store in Denmark in Copenhagen in 2019, I had an opportunity to meet Cecilie by chance," Yukihiro Katsuta, Fast Retailing Group senior executive officer and head of R&D for Uniqlo, said in a press statement. "I was immediately drawn to her approach to craftsmanship and hoped that one day we might have the opportunity to create something together. Seven years on, that long-standing connection has finally come to fruition in the form of this collaboration. This collection reinterprets the warmth and handcrafted sensibility of Cecilie Bahnsen through a distinctly Uniqlo perspective."

Available in sizes XXS-XXL and priced from $29.90-$69.90, Uniqlo x Cecilie Bahnsen will be shoppable online and at all Uniqlo stores. Ahead, get a first look at the full collection with pricing.

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Frill T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Frill T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Frill T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Volume Sleeve T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Volume Sleeve T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Volume Sleeve T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Frill T Dress $49.90

Uniqlo x Cecilie Bahnsen Women's Frill T Dress $49.90

Uniqlo x Cecilie Bahnsen Women's Frill T Dress $49.90

Uniqlo x Cecilie Bahnsen Women's Shirring Dress $69.90

Uniqlo x Cecilie Bahnsen Women's Shirring Dress $69.90

Uniqlo x Cecilie Bahnsen Women's Shirring Dress $69.90

Uniqlo x Cecilie Bahnsen Women's Shirring Skirt, $59.90

Uniqlo x Cecilie Bahnsen Women's Shirring Skirt, $59.90

Uniqlo x Cecilie Bahnsen Women's Shirring Skirt, $59.90

Uniqlo x Cecilie Bahnsen Kid's Graphic T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Graphic T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Graphic T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill Dress, $39.90

Uniqlo x Cecilie Bahnsen Kid's Frill Dress, $39.90

Uniqlo x Cecilie Bahnsen Kid's Frill Dress, $39.90

Uniqlo x Cecilie Bahnsen Kid's Shirring Dress, $49.90

Uniqlo x Cecilie Bahnsen Kid's Shirring Dress, $49.90

Uniqlo x Cecilie Bahnsen Kid's Shirring Dress, $49.90

Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.

On Tuesday, the label launched international shipping on its site, making its effortless, coastal apparel and accessories available to new regions including Australia, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom. Further international expansion is expected later this year.

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"We prioritized markets where we were already seeing strong engagement and demand," founder Jenni Kayne tells Fashionista over email. In recent years, the label has grown overseas visibility through a mix of wholesale partnerships (particularly in Canada) and activations, like a pop-up at Selfridges in London last fall. "These efforts allowed us to test key markets, build brand awareness and better understand our international customer before scaling direct-to-consumer access," says the brand's CEO, Kate Watters. "At the same time, we’ve seen consistent organic demand from international customers asking for a more seamless way to shop with us, which ultimately informed this next step."

Beyond consumer demand abroad, the brand also had to establish the infrastructure needed to ship its wares to brand-new regions, which took months. "Launching international shipping requires significant coordination across logistics, technology and customer experience," Watters explains. "One of the biggest challenges was ensuring the experience felt as seamless as our domestic one." The label partnered with Global-e, a cross-border e-commerce platform, to provide localized pricing and calculate duties, taxes and shipping costs up front.

The brand is taking a taking a "localized, community-driven approach" to marketing this expansion, notes Kayne: "We’ll be hosting events in both Toronto and the UK over the next few months to celebrate, aiming to really connect with our customers and bring our world to them." Influencer partnerships and gifting are also in the works in Canada and the UK.

The launch of international shipping signals a big bet on the global appeal of the California lifestyle on which the brand was built. "The Jenni Kayne aesthetic is rooted in timelessness, ease and versatility — qualities that translate well across the world," according to Watters. "California living, to us, is more of a mindset than a place. It’s about effortlessness and intention, and that resonates globally, especially as people continue to prioritize comfort, quality and a more relaxed way of living."

Looking forward, the brand wants to maintain a thoughtful, intentional approach to growth. "We’re focused on reaching new customers in a way that still feels true to us — keeping things intentional, considered and rooted in an elevated experience," Kayne explains. "We’ll continue investing in what matters most to us: community and creating enduring pieces for customers to love and live in."

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Boasting more than 100 archival pieces, the exhibit spotlights Dior icons like the Bar Suit (the manifestation of the "New Look") and the Lady Dior bag (named for Lady Diana herself) while also exposing students to the many careers available within the fashion industry by spotlighting roles across design, photography, styling, millinery, modeling and more. As Hélène Starkman, the exhibition curator for Christian Dior Couture and the curator of "Dior: Crafting Fashion," tells Fashionista: "Fashion is not just one person, fashion is such a collaborative environment."

Upon entering the exhibit, visitors are met with key looks created by each of Dior's designers, including Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, Maria Grazia Chiuri and, most recently, Jonathan Anderson. One of Anderson's first Dior couture designs (which debuted this January) — a bulbous black gown adorned with purple flowers that was inspired by Magdalene Odundo's sculptures — is on display, offering a glimpse into the maison's current era.

"Couture, I think, is something that people are used to seeing online," Starkman says. "And online is usually kind of flat and you don't really understand the details. But what [Anderson] says about his first couture is that every fabric or every detail is not what it seems to be."

Moving through the space, toiles (a garment's first draft) illustrate the atelier's intricate construction process, with select prototypes appearing alongside their finished versions. For example, the toile (pictured below) for a black-and-red dress from Galliano's Spring 2011 couture collection (pictured above) highlights the garment's complex layering techniques.

"It was really important for us to show the garment and then show the toile so you understand the process of it," Starkman explains.

Visitors then step into a garden of historical couture, which places each designer's floral-inspired creations in conversation with one another, highlighting the maison's common thread of referencing the founding designer's ideas. Couture accessories, including hats and footwear from throughout Dior's history also line the walls (which Starkman refers to as the "cabinet of curiosities").

Though Dior spent only 10 years at the helm of his eponymous label, his impact on the fashion industry continues to serve as inspiration for his successors and aspiring designers alike. "Christian Dior founded his house when he was 42. There's no rush, you know?" Starkman points out. "So you can be creative, you can be any age and you never know what's going to happen."

The "Dior: Crafting Fashion" exhibit is open from April 16 through Aug. 23, 2026 at 1600 Peachtree St. in Atlanta, GA. To reserve your tickets, visit here.

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GDA Luma Invests in Pat McGrath Labs 

Pat McGrath Labs is emerging from Chapter 11 protection after GDA Luma provided more than $65 million of financing through the restructuring process. The company has invested further in its supply chain and commercial organization to improve inventory levels, strengthen execution and better serve customer demand. GDA Luma will hold a controlling equity interest, while founder Pat McGrath will continue her role as chief creative officer. {Fashionista inbox}

Primark to Open NYC Flagship

Fashion retailer Primark is opening a flagship Herald Square store on May 8. Located at 150 W. 34th St., this new Manhattan store marks Primark's 11th store in New York and its 40th in the U.S. The space spans more than 54,000 square feet and is positioned directly across from Penn Station. {PR Newswire}

Lululemon's Founder Is Starting a New Business

Lululemon Founder Chip Wilson is building a business of small athletic-focused brands, Bloomberg reported. The venture will include new brands as well as existing small brands. Wilson has hired an operating partner to be part of the new Vancouver-based business. {Bloomberg/paywalled}

Why Is Fashion Now Embracing Older Women?

The fashion industry is seemingly embracing older women now more than ever, as seen in the expanded age diversity on the runways and even on the cover of Vogue (two 76-year-olds, Anna Wintour and Meryl Streep, fronted the publication's May 2026 issue). Brands are increasingly tapping models (and even front-row guests) with visible signs of age. Older women have the purchasing power to buy luxury products, and they also want to see themselves represented in fashion spaces. {The New York Times/paywalled}

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Autumn PR is seeking a Beauty PR Assistant to join our ever growing team. Working with some of the best in beauty, this is an opportunity to join a non-traditional agency that acts as a true partner to our brands impacting brand awareness and growth. Working with emerging beauty brands in addition to taking existing brands to the next level, we pride ourselves on being leaders in what is next in the space, and approach all that we do with a creative modern lens.

Resumes can be sent to info@autumnpr.com

Position: PR Assistant, Full Time NY

Qualifications:

• Previous PR agency internship experience required
• Knowledgeable in the beauty industry
• Organized, hardworking and able to work in a fast-paced environment

Role & Responsibilities:

• Assisting teams with a multitude of tasks including:

• Press clipping
• Awards submissions
• Mailers
• Daily product send outs and tracking
• Reports
• Keeping the beauty closet organized and fully stocked

Compensation: $40k +, depending on experience.

@autumnpr

Price Range: $16-$140
Stockists:Dillard’s, Academy, Tilly’s
Hero Product:Trucker Hats, Drinkware, Slippers, Sleepwear
PR Representation: National Positions
How to get in touch: info@katydid.com

Origin Story

When Texas designer Katy Messersmith lost her luggage while volunteering in Ghana, she didn’t see it as a setback. Instead, she partnered with local seamstresses to create her own clothing and accessories using available fabrics. What began as a practical solution quickly sparked a passion for design and entrepreneurship, and ultimately became the foundation for Katydid.

After returning home, Katy launched Katydid with a focus on playful, personality-driven fashion and accessories designed for women who love travel, the outdoors and everyday adventure. The brand quickly gained traction for its on-trend pieces, especially its now-viral trucker hats and standout styles that blend humor, color and wearability.

Today, Katydid has grown into a nationally recognized brand carried by major retailers like Buc-ee’s, Dillard’s, Academy and Tilly’s, while still operating with a lean, all-female team of just 10 women. The company designs and decorates its products in the USA and continues to expand across apparel, accessories and lifestyle categories. Katydid is an entirely women-staffed brand.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

The 38-piece collection boasts the building blocks of a modern wardrobe, spanning denim, jackets, khaki, tees, shirting and fleeces. Victoria Beckham's refined silhouettes mix with Gap's accessible essentials, delivering styles like a white button-up, trench coat, bomber jacket, classic crewneck T-shirts, straight-leg denim, capris and more. Plus, Victoria Beckham's "VB" signature appears in red stitching throughout the collection. Priced between $34 and $328, the collection is available in XXS to XXL.

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"To me, Gap is an all-American icon — a brand that has always created timeless pieces for everybody's wardrobe, with a sharp attention to detail," Beckham said in a statement. "Bringing my design perspective to those everyday essentials and working with a team that shares that same commitment to craftsmanship and execution has made this collaboration incredibly special."

Photographed by Mert Alaş and Marcus Piggott, the collection's campaign was inspired by Gap's archive and references denim silhouettes from the late '80s and early '90s. Gap will also release documentary-style videos starring Beckham talking about her inspirations, her connection to Gap and her approach to the collection on its social platforms.

"We wanted to work with Victoria Beckham given her iconic influence in the fashion world and the opportunity to reinterpret our iconic pieces through her unique design lens," Mark Breitbard, president and CEO of Gap, said in a statement. "This partnership feels truly authentic — and that's where the magic happens. It has allowed us to create pieces we hope our customers feel they have to have."

Victoria Beckham now joins a stacked list of designers who have partnered with Gap in the last couple of years, including Sandy Liang, Harlem's Fashion Row and Cult Gaia, among many others.

The Gap x Victoria Beckham collection launches exclusively on gap.com and in select Gap stores globally on April 24. Ahead, see the full Gap x Victoria Beckham collection.

Gap × Victoria Beckham Cargo Skirt, $108, available here

Gap × Victoria Beckham High Rise Pleated Shorts, $78, available here

Gap × Victoria Beckham Parka Jacket, $168, available here

Gap × Victoria Beckham Trench Coat, $328, available here

Gap × Victoria Beckham Bomber Jacket, $158, available here

Gap × Victoria Beckham Denim Zip Shirt, $98, available here

Gap × Victoria Beckham French Terry Sweatshirt, $88, available here

Gap × Victoria Beckham Heavyweight French Terry Hoodie, $128, available here

Gap × Victoria Beckham High Rise Pleated Arc Trouser, $118, available here

Gap × Victoria Beckham Relaxed Poplin Shirt, $78, available here

Gap × Victoria Beckham Low Rise Capri Jeans, $88, available here

Gap × Victoria Beckham Relaxed Crop Denim Jacket, $128, available here

Gap × Victoria Beckham High Rise Straight Jeans, $118, available here

Gap × Victoria Beckham Relaxed Crop Denim Jacket, $128, available here

Gap × Victoria Beckham Heavyweight French Terry Hoodie, $128, available here

Gap × Victoria Beckham French Terry Joggers, $88, available here

Gap × Victoria Beckham French Terry Joggers, $88, available here

Gap × Victoria Beckham High Rise Arc Jeans, $118, available here

Gap × Victoria Beckham High Rise Arc Jeans, $118, available here

Gap × Victoria Beckham Denim Zip Shirt, $98, available here

Gap × Victoria Beckham Mini Mac Dress, $128, available here

Gap × Victoria Beckham Sweater Maxi Dress, $128, available here

Gap × Victoria Beckham High Rise Cargo Pants, $128, available here

Gap × Victoria Beckham High Rise Cargo Pants, $128, available here

Gap × Victoria Beckham Hooded Pullover Jacket, $128, available here

Gap × Victoria Beckham Loose Utility Jumpsuit, $148, available here

Gap × Victoria Beckham Organic Cotton Logo Crop T-Shirt, $34, available here

Gap × Victoria Beckham Organic Cotton Logo Crop T-Shirt, $34, available here

Gap × Victoria Beckham Organic Cotton Logo T-Shirt, $38, available here

Gap × Victoria Beckham Organic Cotton Logo T-Shirt, $38, available here

Gap × Victoria Beckham High Rise Pleated Arc Trouser, $118, available here

Gap × Victoria Beckham Jersey Maxi Dress, $98, available here

Gap × Victoria Beckham Oversized Weekender, $168, available here

Gap × Victoria Beckham Oversized Weekender, $168, available here

Gap × Victoria Beckham Logo Baseball Hat, $38, available here

Gap × Victoria Beckham Logo Baseball Hat, $38, available here

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. (Learn about our sponsored affiliate offerings.)

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Related: Samantha Barry Steps Down as Editor in Chief of 'Glamour,' Layoffs Ensue [Updated]

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Related: Uno de 50's Spring 2026 Collection Celebrates Spanish Architecture

Related: 'Tropicoqueta,' Sheer Dresses and Bieber Fever Took Over Coachella 2026 Street Style

Related: LIM College's 2026 Fashion Show Celebrated Global Talent

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Related: Weekly Drop Watch: Susan Alexandra for Bombas, New Wales Bonner Adidas, Rhode x Justin Bieber and More

Homepage photo: Dimitrios Kambouris/Getty Images for Glamour

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QVC Group Files for Bankruptcy

Television shopping network QVC Group filed for bankruptcy on Thursday. This move is part of a plan to reduce its debt load to roughly $1.3 billion from about $6.6 billion. Vendors and other unsecured creditors are expected to be paid in full or have their claims left unchanged. QVC has faced many challenges in recent years, including a shrinking customer base and growing competition. {Bloomberg/paywalled}

Allbirds Stock Sinks After AI Pivot

After Allbirds Inc.'s surprising switch from sneakers to AI, shares sank 36% on Thursday, marking the biggest drop in three years. The initial reaction on Wednesday saw the stock soar more than 582%. Nearly 300 million shares exchanged hands on Wednesday, several times the daily average of just over 20 million. {Bloomberg/paywalled}

Kering CEO Talks Gucci's Turnaround Plan

Kering CEO Luca de Meo outlined plans to revive Gucci during his speech at the company's Capital Markets Day in Florence on Thursday. De Meo noted that Gucci's "creative direction lacked stability and clarity, and our offer became too uneven." To revive Gucci, he said "desirability is the starting point," so the brand will focus on fewer, stronger narratives. Gucci's ambition is to double the contribution of icons in women's handbags by 2030 to represent around 20% of leather goods (up from 10% today). {WWD/paywalled}

E.l.f. Brands Names New President

E.l.f.'s Chief Marketing Officer Kory Marchisotto has been appointed president of E.l.f. Brands, which is a newly created role. Marchisotto will focus on expanding E.l.f. Cosmetics, E.l.f. Skin, Keys Soulcare and Well People across categories and geographies. Oshiya Savur has been named E.l.f. Brands' chief marketing officer, and Ekta Chopra has been appointed to the new role of chief technology and AI officer at E.l.f. Beauty. {WWD/paywalled}

Iris van Herpen Talks "Mother Mary" Costumes

Anne Hathaway's new movie "Mother Mary" spotlights extravagant pop-star creations by costume designer Bina Daigeler and Iris van Herpen (who created the final dress in the film). The final gown is quintessential Iris van Herpen, complete with micro-pleats, draped folds, exaggerated hips and a loose skirt that fades into black. "This dress is actually not really a dress — it's a spirit," she told The New York Times. "It's something from another dimension." {The New York Times/paywalled}

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Price Range: $32 - $94
Hero Product:Vanilla Woods ($94)
Stockist:Sephora
PR Representation: Samantha McNeil Consulting
How to get in touch:info@the7virtues.com

Origin Story

Founded by author and activist Barb Stegemann, The 7 Virtues is one of Sephora's bestselling "clean" fragrance brands, built on the idea that business can be a force for good.

Stegemann's journey to entrepreneurship began after her best friend, Captain Greene, was wounded on his mission to liberate women in Afghanistan. While he healed, Stegemann took on his mission of peace, which led her to write "The 7 Virtues of a Philosopher Queen – a woman's guide to living & leading in an illogical world."

Through her activism, she learned that sourcing orange blossom oil from Afghan farmers freed them from illegal crops and liberated their daughters from becoming young brides. Realizing she could turn this oil into perfume, she launched The 7 Virtues on International Women's Day in 2010. Within weeks, Stegemann secured investment on "Dragons' Den," enabling her to scale her social enterprise and support farmers worldwide.

Over the past 16 years, the brand has grown significantly and continues to fulfill Stegemann's mission through work with Days for Girls. The B Corp-certified brand sells its aromatherapy perfume in 2,100 Sephora doors across 19 countries.

Fashion Launches

Bombas x Susan Alexandra

Sock brand Bombas tapped designer Susan Alexandra for a whimsical, charm-filled collab (above). With the aim of "turn[ing] socks into fully customizable style moments," the maximalist lineup features six styles adorned with floral prints, beading and (in the case of one style) a D-ring at the back of the ankle that lets you clip on and swap out interchangeable charms. Prices range from $24-$72 (for a three-pack of socks). Shop the collection at bombas.com.

New Wales Bonner x Adidas

Adidas and Wales Bonner released their Spring/Summer 2026 collection on Friday, featuring five new sneaker styles and three apparel pieces. The signature WB Karintha is rendered in black and cognac colored leather toe overlay. The WB Gazelle Snake features a faux snake leather upper with cognac details. The WB Gazelle Pony (above) features a pony hair upper with black leather details and contrasting stripes. Meanwhile, the WB Adizero Adios incorporate brown leather and suede overlays, combined with signature stitched details on the heel and a hand-woven leather tongue. Finally, the footwear collection rounds out with the WB Karintha, which is hand crafted in Brazil and was first presented on the runway at the Wales Bonner Spring 2026 show. As for the apparel, the collection features a track top, track jacket and Beckenbauer track pant. Shop the lineup at adidas.com.

Jenny Bird Debuts Fine Jewelry

Jenny Bird expanded into fine jewelry with the launch of a lab-grown and 14K recycled gold line spanning earrings and necklaces. The pieces, which range in price from $395-$1,295 are available at jenny-bird.com.

Shopbop's Le Bop x Mally K. Goldman

Shopbop's in-house brand Le Bop enlisted influencer Mally K. Goldman to help design a relaxed, breezy collection with a "California aesthetic." The 17-piece lineup features matching sets, dresses, pull-on denim and other items described in a press release as "versatile everyday essentials." Shop them at shopbop.com.

Zendaya and On's New Collab

While Zendaya has been a brand partner of On's for several years, this week marked a "new chapter" for the pair with the launch of their first-ever co-created footwear and apparel collection. The line of ribbed tank tops ($60), parachute pants ($170), Bermuda shorts ($120) and Cloudnova Moon sneakers ($200) was designed by On, Zendaya and Law Roach. Shop them now at on.com.

J. Press x Alex Mill Spring 2026

J. Press and Alex Mill brought a colorful, preppy dream to life this week with the launch of a spring capsule collection. It features striped rugby shirts, lightweight cricket sweaters, ribbon belts, pleated chinos and recycled denim work jackets. Get them now at jpress.com.

Etsy's 'The Festival Shop'

Etsy partnered with Laufey, Pink Pantheress and Willow Avalon for the launch of "The Festival Shop," described in a press release as "a new kind of festival merch experience." Each of the talents co-designed collections in collaboration with Etsy makers, arriving just in time for festival season. Items include jewelry, accessories and more. See and shop the pieces at etsy.com.

Beauty Launches

Rhode x Justin Bieber

Hailey Bieber's Rhode continues to roll out new launches, the latest in collaboration with her husband, Justin Bieber. Dubbed "Spotwear," the brand's version of hydrocolloid pimple patches ($16) was designed with JB's aesthetic (and penchant for mushroom motifs) in mind. There's also a Bieber-fied limited-edition "Banana Peel" version of the brand's Peptide Eye Prep undereye masks ($25) in a yellow colorway. The final component of the collab is the brand's Peptide Lip Treatment in Caramelized Banana ($20), a limited-edition drop. Get them exclusively at rhodeskin.com.

Soft Services x Vacation

Indie body-care brand Soft Services partnered with nostalgic sun-care brand Vacation on a blinged-out gold version of its exfoliating Buffing Bar ($36 for two bars). The bars come imbued with Vacation's summery scent and are available at sephora.com, softservices.com and vacation.inc.

Tatcha's New Lip Balm

Tatcha expanded its lip-care offerings this week with the launch of The Melting Lip Balm ($29), a balm-to-oil formula that melts onto lips with a sheer wash of color. Developed in partnership with Tatcha Global Director of Artistry & Education Daniel Martin, the balm comes in four shades. Shop them now at tatcha.com and ulta.com.

Homecourt Introduces Exfoliating Hand Wash

Courteney Cox's home- and body-care brand Homecourt released a new exfoliating hand soap formula in its popular "Cece" scent. Spiked with ultra-fine volcanic pumice for gritty yet gentle exfoliation, the soap also features argan oil and humectants to keep hands moisturized. Shop the soap at homecourt.co.

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"As the title's business model evolved, I made clear to Anna [Wintour] and leadership at Condé [Nast] that this was the right moment to leave and pursue new projects," she wrote. "It's something I've been thinking about for a while and with changes to our global operations now is the time."

Barry's post comes just a few hours after Roger Lynch, the chief executive of Condé Nast, announced in a memo to employees that the publisher will be closing Glamour's international editions in Germany, Spain and Mexico, which Barry began overseeing after being named Glamour's first Global Editorial Director in October 2024. Lynch also shared that health and wellness publication Self would shutter, with its content being folded into other Condé Nast brands such as Glamour.

"We took the brand to new digital heights, diversified our audience and revenue, and launched campaigns that genuinely moved the needle for women," Barry continued in her statement. "Working alongside Anna Wintour, who championed me at every turn, has been one of my greatest professional privileges."

Barry joined Glamour as editor in chief in 2018, coming from CNN, where she served as executive producer for social and emerging media. At the time of her hiring, Wintour announced Barry as "Glamour's first digital-native editor," calling her a leader with "both a reverence for Glamour's history and a crystal clear view of its future in the digital environment."

To conclude her statement, Barry wrote, "Storytelling has always been at the heart of my career and ambitions, and I'm excited by what comes next."

Update, Friday April 17, 3:31 p.m.: Fashionista has learned from a reputable source that, on the same day Barry announced her departure, eight full-time staff members at Glamour were laid off, leaving a remaining team of nine employees (four on the commerce team, two on editorial, one on video and one on photo). In his public memo, Lynch briefly noted that certain teams would be "reorganized" in accordance with the publication's "new strategy," but did not directly mention specifics. Condé Nast did not immediately respond to Fashionista's request for comment.

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Stella McCartney announces second collaboration with H&M

H&M has revealed Stella McCartney as its latest designer collaborator. The collection comes 20 years after the duo's first partnership in November 2005. "I see this collection as a journey through my fashion history," said McCartney in a press release. "It is a true mix of current classics and some of my old favorites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined." The Stella McCartney H&M collection will launch on May 7. {Fashionista inbox}

Victoria Beckham talks Gap collaboration and business growth

For her new cover story with WSJ. Magazine, Victoria Beckham gets candid about her business, discussing how she went from debt to making record-breaking profits, calling it a "radical transformation." The former Spice Girl also talks about her brand's new collaboration with Gap — a 38-piece collection of jean jackets, trench coats, dresses and T-shirts priced from $34 to $328. "When I look at the marketing power of the Gap, that’s huge for me," she says. "It enables me to reach a customer that I'm not already reaching." {WSJ. Magazine/paywalled}

Barneys may be making a comeback to Madison Avenue

Authentic Brands Group (ABG) Chairman and CEO Jamie Salter is reportedly in discussions with the landlord of 660 Madison Avenue — the former home of Barneys New York — about reopening the luxuryretail destination. After Barneys went bankrupt in 2019 and closed its doors, Authentic Brands Group bought the company. Saks Fifth Avenue initially had the exclusive retailing rights for Barneys in the United States, but because of Saks Global's bankruptcy earlier this year, ABG can officially move forward with what would be a celebratory Barneys homecoming. {WWD}

Allbirds is pivoting to A.I.

After five years of failing to expand its consumer base and make a profit, Allbirds sold its business to a brand management company for $39 million — less than 1% of its former $4 billion valuation. Now, with all of its assets gone, the company has announced a "pivot" to artificial intelligence. In a press release, the San Francisco-based brand shared that "an institutional investor" has committed $50 million to finance the shift. Given that the business will no longer be about selling sneakers, it will also be changing its name from Allbirds to NewBird AI. {Allbirds}

Kering takes stake in Chinese Fashion Group Icicle

On Thursday, Kering announced that it would be taking a minority stake in Chinese Fashion Group ICCF, otherwise known as Icicle. In a press release, Kering said, "This partnership brings together ICCF's deep understanding of the Chinese luxury ecosystem and cultural landscape with the Kering long‑standing expertise in craftsmanship, operations and brand development in Europe." The statement continues, "The investment of Kering will support the next phase of development of ICCF's flagship brand Icicle, including the continued international expansion of the brand, as well as the enrichment of its product offering across new categories." Financial terms of the deal have not yet been disclosed. {Kering}

Tomboyx co-founder returns to brand leadership, regains controlling interest

Gender inclusive underwear and apparel brand Tomboyx has returned its controlling interest to co-founder Fran Dunaway, "marking a new chapter focused on sustainable growth, creative evolution, and long-term resilience," according to a press release. Dunaway also returns to a leadership role as co-founder and president, and will work closely alongside the brand's small group of investors. "Ensuring tomboyx remains true to its roots is deeply personal to me," Dunaway said in a statement. "We've always believed what you wear can change how you feel about yourself, and I'm excited about how we're evolving creatively while staying true to who we are." {Fashionista inbox}

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Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. Any beauty product you see here has been vetted and tested by the editor recommending it.

As an Olympic-level overthinker, I rarely light candles because I'm convinced I'll somehow burn my apartment down. Instead, I'm a candle warmer enthusiast, but a recent ill-timed adjustment that sent melted wax spilling over the vessel’s edge inspired me to put the heated lamp on a temporary hiatus. My last line of defense to maintain a fresh-smelling space is the Pura 4, a high-tech plug-in home fragrance diffuser that has completely transformed my apartment into a relaxing oasis.

Of course, perfumed plug-ins are nothing new in the home fragrance game, but Pura's multiple smart features seamlessly customize your scent experience. With space for two cartridges, the $50 fragrance diffuser allows you to adjust the scent intensity and set schedules and timers via its coordinating app. I synced my Pura to my location settings, meaning it automatically shuts off when I leave my apartment and pops right back on once I return as a sweet-smelling welcome home.

I also have two scent schedules set up, one coinciding with my work-from-home routine and another to gradually wake me up on the weekends. Depending on the room's size, a fragrance vial lasts about three weeks when diffusing for six to eight hours a day at the medium setting. The Pura app keeps track of all of this information and even alerts me when a vial is running low so I know when to replace it (rather than slowly realizing my apartment is smelling stale). As a bonus, Pura says it is also pet- and kid-friendly for those with furry (and slightly less furry) friends. 

But let's talk about the main event: Pura boasts a stacked scent offering and has multiple collaborations under its belt with brands like Anthropologie, Disney, The Met and Nest New York. Earlier this year, the brand partnered with the Malala Fund on a four-scent line-up inspired by communities connected to the non-profit's work investing in girls' education programs in Brazil, Nigeria, Pakistan and Tanzania. 

Each scent transports you to its respective country through Brazil's tropical blend of passionfruit, acai and coconut; Pakistan's bouquet of mango, sweet jasmine and cedarwood; and Tanzania's spicy pop of cardamom, clove and black pepper. My personal favorite is the Nigeria fragrance, which embodies the country's rainforests via fresh notes of starfruit, hyacinth, ylang ylang and a green leaf accord. It's a distinctly transportive scent, enveloping my small New York City apartment in a lush brightness that's otherwise wholly unachievable in the concrete jungle. As a bonus, 8% of net revenue from the Pura x Malala Fund Collection will be donated directly to the Malala Fund.

The Pura 4 is the perfect size for just about every room in my apartment, but the brand also offers other sizes, like its $35 Pura Mini (for bathrooms and entryways) and its $80 Pura Plus (for large, open concept spaces). My candle warmer may be out of a job now.

Pura 4, $50, available here, and Pura x Malala Fund Nigeria: Hope For Tomorrow, $15, available here.

Please note: This product was gifted. In no way does this affect our editorial decision-making.

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