Timothée Chalamet Invests in Watchmaker Urban Jürgensen

Timothée Chalamet will join watchmaking house Urban Jürgensen as a partner with a minority equity stake in the company. Chalamet joins a small number of external investors who together own a small portion of the company. This is the first time Chalamet has taken a partnership role in a company. He will also work as a creative advisor to the house on a number of projects and initiatives. {Fashionista inbox}

Moncler Group Reports 12% Revenue Boost in Q1 2026

Moncler Group released its Q1 2026 results on Tuesday, which showed a 12% increase in group revenue to €880.6 million ($1.03 billion). Moncler reported Q1 2026 revenues of €766.5 million ($899.8 million), also a 12% increase compared to the first three months of 2025. Moncler's direct-to-consumer channel was up 14% year-over-year, and it saw strong performance in Asia (a 22% boost) and the Americas (a 7% boost). {Moncler Group}

Outdoor Voices Is Sold at Sam's Club Now

Following Outdoor Voices Founder Ty Haney's return to relaunch the brand, its popular exercise dress is now selling at Sam's Club for $22, 78% below its normal retail price. Consortium founder and managing partner Cory Baker has defended the decision: "If you show me your brand that says, 'No, I don't want to sell more products to more customers and more retailers,' I'll show you a brand that never actually makes money, period," he told Puck's Malique Morris. "We're less focused on cachet and more focused on great products for a customer who wants it." {Puck/paywalled}

Safilo to Acquire Spy+ and Serengeti

Safilo Group has entered an agreement with Bollé Brands to acquire Spy+ and Serengeti, two U.S. brands operating in the sports, outdoor and high-end eyewear segments. Together, Spy+ and Serengeti generated sales of approximately $39 million in 2025. Spy+ and Serengeti will join Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street in Safilo Group's portfolio. {Safilo Group}

Kiko Milano Names Its First Global Makeup Artistry Creative Director

Kiko Milano has named Marcelo Gutierrez as its first global makeup artistry creative director. Gutierrez is known for working with Madonna, Charli XCX and Lily Rose-Depp, among others. Gutierrez will oversee Kiko Milano's overall makeup direction and also guide celebrity collaborations and participation in cultural events. "The brand's dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry," Gutierrez said in a statement. {WWD/paywalled}

Roc Nation and FIT Announce Winner of Student Design Competition

Roc Nation and the Fashion Institute of Technology (FIT) announced the winners of a design competition hosted by Roc Nation, exclusively for FIT students. Beatrice (Xuan) Mak, Fashion Design BFA, won first place and was awarded a $20,000 grant from Roc Nation. One of her designs will be developed and available at retail later this year. Jiwon Park, Fashion Design BFA, took second place and was awarded a $5,000 grant, and Zion Burrell, Fashion Design MFA, received a $3,000 grant as the third-place winner. {Fashionista inbox}

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Price Range: $15-$64
Hero Products:Guardian Angel Super Peptide Milk SPF 50 ($56), Day Dreamer Super Peptide Eye Primer SPF 30 ($52), Fortune Teller Tinted Brightening Serum SPF 30 ($64), Go! Daily Defense Soothing Mineral Face Sunscreen SPF 30 ($25), Go! Vacation Glow Illuminating Tinted Moisturizer SPF 30 ($25)
Stockists:Bluemercury, Amazon, The Detox Market, Whole Foods, Target
PR Representation: Chloette PR
How to get in touch: hello@solarasuncare.com

Origin Story

Solara Suncare was born to solve a genuine health need for Founder Stephanie DiPisa's personal journey with Lyme disease, as well as her children's skin reactions to chemical sunscreens. DiPisa believes that for a healthy defense barrier, skin can benefit from a similar integrative wellness philosophy as the body: adaptogens, superfruits and science for multi-beneficial skin-care results for even the most sensitive skin.

Solara's philosophy? The best sunscreen is the one you'll actually use, so it formulates consciously, guided by stricter European standards, seamlessly blending innovation and conscious formulation with the best clinically-studied botanical and science-backed actives for high-quality, results-driven benefits.

"You can't not be at Ulta Beauty World," Jeff Lee, co-founder and CEO of Dibs Beauty, tells Fashionista. "This is the greatest beauty event of 2026, and any brand that is any brand is here."

It wasn't only established brands that participated — emerging beauty players also made the most of Ulta Beauty World. For them, this was a prime opportunity to spread awareness, introduce their products to consumers and compete against larger names on an even playing field.

Below, founders and executives from up-and-coming beauty brands break down the ins and outs of participating in Ulta Beauty World — from maximizing visibility to managing sample numbers to measuring post-event success.

Brand Awareness

Noyz, a 2-year-old genderless fragrance brand, has gained decent momentum since its launch via early influencer partnerships and activations at events like Coachella and (coming up) Stagecoach, but it still has a ways to go to stand out from mega brands or even celebrity-owned labels. So the company used this opportunity to educate booth visitors on its product by spotlighting its newest scent, Rinse Cycle, and its lineup of fragrance milk. Malena Higuera, Noyz's chief commercial officer, personally gave each visitor a one-on-one demonstration on how to layer the various scents.

"Any chance that someone comes through those doors and is hearing about Noyz for the very first time gives us a chance to tell our unique story," says Higuera. "There's nothing better than shaking someone's hand, sharing the experience with them and giving your tips and tricks live."

Bonnie Szucs, chief commercial officer of Bubble Skincare, agrees that the benefit of being at Ulta Beauty World is introducing the brand to first-time customers, so it's key to make a positive impression. "We're an independent, female-founded, female-owned brand, so you don't always have the budget or the investments that some of the big brands do," Szucs says. Each person who stopped by the Bubble booth walked away with a "top secret product" that goes live in June. "We want to build up that hype for the product early," Szucs says of the strategy. "But it also gives everyone here an exclusive preview of something that hasn't even launched yet."

View the 2 images of this gallery on the original article

Meanwhile, makeup brand Polite Society optimized brand visibility by bringing a wide breadth of products. The 3-year-old label is best known for the Big Mouth XL Lip Plumper. While it's grateful to have a hero product so early in the business, "we're not just a plumper brand," laughs Emily Yourman, marketing director of Polite Society. "We're still an emerging brand, so awareness is our number one priority right now. We want to make sure we're giving you a good range of samples and products so that you can find something within the line that you're obsessed with."

Last year, Polite Society went viral for its pink-and-cream striped canvas "Big Ass Tote," which the brand brought back this year; visitors waited in line as long as 20 minutes to get inside the booth and grab one alongside their shade pick of the Pout Glossy Lip Balm. "Being here gives us an opportunity to have those in-person touch points with the actual consumers, get their excitement and their energy and hear from them on what products they're loving and what more they want from us as a brand," Yourman says.

The Opportunity to Take Branding IRL

Of course, for brands to connect with consumers one-on-one, visitors must feel compelled to stop by the brand's booth in the first place. That's no easy feat for any participating label. Add in the fact that most up-and-comers are dealing with limited budget and booth space, and it's safe to say many emerging brand teams thought long and hard about their booth design. 

Body and hair-care brand Saltair took a less-is-more approach: The booth featured a coral pink color theme, two video panels for visual appeal and touches of floral decor, but otherwise, the focus was on product education and customer interaction. "We went for visual impact versus spatial and having a lot of different things going on," explains Erin Sale, Saltair's chief marketing officer. "And honestly, it's great because then we get to have more of a one-to-one connection and conversation with the consumer."

Octavia Morgan, founder of the eponymous luxury fragrance brand, also went with a pared-down design. She spent 10 months locking in her booth concept, called "Room 33": a hotel-inspired environment centered around her new fragrance, which goes live in August.  Morgan says the design was the hardest part. "You have to ask yourself, 'What does this look like and what are you going to feature?' So for me, I like for the customer to lock in on a single product. We have four of the fragrances that we sell in-store, but I really wanted to showcase the new fragrance." 

Meanwhile, Dibs Beauty, Fwee and Half Magic each opted for something interactive: The former brought to life a beauty "DMV." Makeup artists blush shade-matched attendees, who then had their photos taken and printed on their Dibs Beauty ID card. "At the end of the day, blush should not be intimidating for anyone, and we just want to walk everyone through the process and have them feel like they have the color, the format and the finish that's right for them," Lee says.

K-beauty brand Fwee brought its Korean in-store experience to the Western consumer, literally. It shipped in decor, furniture and its keychain booth from one of its Korean stores to include in the booth. There, visitors could get a custom version of Fwee's signature Pudding Pot scooped and placed in a keychain. "Our fans see our Instagram pages, see that we have our stores in Asia and our fans in America are like, 'I really wish I could have that experience.' So we wanted to bring at least a little bit of it here," says Connie Kim, strategy division director of Fwee.

At Half Magic, the brand's glitter-heavy image does a lot of visual heavy lifting. "The new customers that come over, they are coming over because they're seeing glitter. They're already glitter-curious," says founder Donni Davy. The booth added a gem station, allowing participants to try on Glitterpuck Pressed Glitter and have makeup artists apply the brand's face gems. "Looking around, you see all these insane booths that are like construction sites," Davy adds. "Obviously, we have nowhere near that much money to spend on that, but we have so much heart."

Social Media Engagement, Sales and Community Feedback

After the expo, brands have the opportunity to assess social reach and online sale conversions to measure success. "We look at the digital conversation always because it's such a great barometer of whether or not you're in the conversation and whether or not people are out there and talking about you organically after the fact," Lee says. 

Online metrics like tagging, mentions, account follows and comments all factor into digital engagement. Bubble Skincare even looks at Reddit threads. "Last year, it was amazing," Szucs says. "We saw everyone on Reddit being like, 'Oh my gosh, the Bubble booth was amazing. It was one of our favorites.' For us, it's about community connection."

Higuera agrees that the priority is gaining community favor. "I always like to call it ROO, return on objective; because ROI, return on investment, assumes one direct line to a sale," she explains. "To me, the objectives of today are: Are we connecting with the community?" She'll look at how booth visits will translate to social media follows, tags and product reviews. She hopes that in the coming weeks, this will convert into store visits and sales. 

Morgan also looks at how many samples she gave out and booth traffic as key metrics. Those numbers will help her determine how much product she needs to bring next time. "As an emerging brand, they'll tell you to bring everything. But I feel like you have to be very strategic about what it is that you want to highlight," she notes.

Ultimately, it takes an immense amount of time, energy and money to participate in Ulta Beauty World; in return, brands have a unique opportunity to gain significant exposure and foster customer loyalty.

"Building community and trust is so important for a brand at this stage; and having our consumers feel really valued and letting them know we're so thankful for them and for their support," Davy says. "That's why I love Ulta Beauty World so much, it's because I get to meet everyone who's supporting the brand. That keeps me going for real. I'll be on a high from this for a few days."

Disclosure: Ulta Beauty World paid for Fashionista’s travel and accommodations to report this story.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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Rihanna and Her Daughter Rocki Cover W Magazine 

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Rihanna and her daughter Rocki are the cover stars for W Magazine's Volume 3, The Pop Issue. Photographed by Tim Walker and styled by Jahleel Weaver, Rihanna wears a Chanel Haute Couture jacket on her standalone cover and Dior on her shared cover with Rocki (who is wearing a Dior Haute Couture diaper and headpiece). In the cover story written by Maxine Wally, Rihanna's friends and collaborators such as Jonathan Anderson, SZA, Mary J. Blige and A$AP Rocky share their stories about the star. W Magazine's Pop Issue will be on stands May 12. Read the full cover story here. {W Magazine}

Target Collaborates With Parke

Target x Parke

Target is teaming up with Parke on a limited-time collaboration featuring leisurewear, denim, accessories, ready-to-wear sets and Parke's first expansion into the swim category. With nearly 60 pieces spanning women's apparel and accessories, the Parke x Target collection will be available to shop beginning April 25 on target.com and in select Target stores. Most items are priced under $40, with prices starting at $5. Get a first look at the collaboration above. {Fashionista inbox}

Primark to Split From Associated British Foods

Associated British Foods (ABF) has confirmed its plans to separate its own foods business from fashion retailer Primark. Wittington Investments, which has majority ownership of ABF, remains committed to maintaining majority ownership of Primark and the separate food company, which is currently called FoodCo. The board said one-off separation and transaction costs are expected to be in the region of £75 million ($101.4 million). {WWD/paywalled}

Estée Lauder Is Reportedly Seeking €5 Billion for Puig Merger

Estée Lauder Cos. has reportedly hired JPMorgan Chase & Co. to structure a financing package of about €5 billion ($5.9 billion) to fund its potential tie-up with Puig Brands SA. JPMorgan is coordinating talks with other lenders on the package. Bloomberg previously reported that Estée Lauder and Puig were advancing in negotiations to combine. {Bloomberg/paywalled}

i-D Launches Its First Beauty Zine

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i-D Magazine is launching its first-ever beauty zine, with the debut issue starring Tyla. Photographed by Ilya Lipkin and styled by Clare Byrne, the artist wears makeup by Marcelo Gutierrez. In the cover story written by Laetitia Lotthé, Tyla reflects on the women who first shaped her understanding of beauty as well as the pressures for perfection on social media. Read the full cover story here. {Fashionista inbox}

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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Hero Product:Wave Overlap Tunic ($81)
Stockists: N/A
PR Representation: In-house
How to get in touch: connect@ikkho.co (jobs/internships); ankita@ikkho.co (wholesale)

Origin Story

Ikkho began with a gap that became impossible to ignore: After studying fashion and working across both design and retail, Ankita Khoje saw how often beautiful clothing failed women in real life. Pieces looked striking on hangers and in campaigns, yet did not always honor the bodies, lifestyles and expectations of women whose style had grown more refined with time. Too often, the choices felt split between trend-driven fashion that lacked comfort and ease, or practical clothing that felt disconnected from modern design.

Ikkho was created to stand in that missing middle. It is a brand built for women in their prime, women whose lives, bodies and personal style are evolving, but whose desire for elegance, confidence and presence has only become stronger. Rooted in research-driven fits, thoughtful proportions and refined silhouettes, Ikkho is designed to move with women and not against them.

@odayshakar

"I'm so happy to be collaborating with Uniqlo for the first time," Bahnsen said in a press statement. "I've always designed pieces to be lived in, worn and cherished every day, just as all Uniqlo LifeWear embodies. I'm very excited to be able to share that with so many women and girls around the world through this collection."

Uniqlo x Cecilie Bahnsen is inspired by the theme "Shapes of Poetry," and bridges the Danish designer's distinct feminine and romantic style with the retailer's commitment to comfort. The collection spans eight women's styles and five for girls (marking Bahnsen's first foray into children's wear). Offerings include shirred blouses, graphic tees, maxi skirts and frill dresses.

"Around the time Uniqlo opened its first store in Denmark in Copenhagen in 2019, I had an opportunity to meet Cecilie by chance," Yukihiro Katsuta, Fast Retailing Group senior executive officer and head of R&D for Uniqlo, said in a press statement. "I was immediately drawn to her approach to craftsmanship and hoped that one day we might have the opportunity to create something together. Seven years on, that long-standing connection has finally come to fruition in the form of this collaboration. This collection reinterprets the warmth and handcrafted sensibility of Cecilie Bahnsen through a distinctly Uniqlo perspective."

Available in sizes XXS-XXL and priced from $29.90-$69.90, Uniqlo x Cecilie Bahnsen will be shoppable online and at all Uniqlo stores. Ahead, get a first look at the full collection with pricing.

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Graphic T-Shirt, $29.90

Uniqlo x Cecilie Bahnsen Women's Frill T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Frill T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Frill T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Volume Sleeve T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Volume Sleeve T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Volume Sleeve T-Shirt, $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Shirring Top $39.90

Uniqlo x Cecilie Bahnsen Women's Frill T Dress $49.90

Uniqlo x Cecilie Bahnsen Women's Frill T Dress $49.90

Uniqlo x Cecilie Bahnsen Women's Frill T Dress $49.90

Uniqlo x Cecilie Bahnsen Women's Shirring Dress $69.90

Uniqlo x Cecilie Bahnsen Women's Shirring Dress $69.90

Uniqlo x Cecilie Bahnsen Women's Shirring Dress $69.90

Uniqlo x Cecilie Bahnsen Women's Shirring Skirt, $59.90

Uniqlo x Cecilie Bahnsen Women's Shirring Skirt, $59.90

Uniqlo x Cecilie Bahnsen Women's Shirring Skirt, $59.90

Uniqlo x Cecilie Bahnsen Kid's Graphic T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Graphic T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Graphic T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill T-Shirt, $19.90

Uniqlo x Cecilie Bahnsen Kid's Frill Dress, $39.90

Uniqlo x Cecilie Bahnsen Kid's Frill Dress, $39.90

Uniqlo x Cecilie Bahnsen Kid's Frill Dress, $39.90

Uniqlo x Cecilie Bahnsen Kid's Shirring Dress, $49.90

Uniqlo x Cecilie Bahnsen Kid's Shirring Dress, $49.90

Uniqlo x Cecilie Bahnsen Kid's Shirring Dress, $49.90

Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.

On Tuesday, the label launched international shipping on its site, making its effortless, coastal apparel and accessories available to new regions including Australia, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom. Further international expansion is expected later this year.

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"We prioritized markets where we were already seeing strong engagement and demand," founder Jenni Kayne tells Fashionista over email. In recent years, the label has grown overseas visibility through a mix of wholesale partnerships (particularly in Canada) and activations, like a pop-up at Selfridges in London last fall. "These efforts allowed us to test key markets, build brand awareness and better understand our international customer before scaling direct-to-consumer access," says the brand's CEO, Kate Watters. "At the same time, we’ve seen consistent organic demand from international customers asking for a more seamless way to shop with us, which ultimately informed this next step."

Beyond consumer demand abroad, the brand also had to establish the infrastructure needed to ship its wares to brand-new regions, which took months. "Launching international shipping requires significant coordination across logistics, technology and customer experience," Watters explains. "One of the biggest challenges was ensuring the experience felt as seamless as our domestic one." The label partnered with Global-e, a cross-border e-commerce platform, to provide localized pricing and calculate duties, taxes and shipping costs up front.

The brand is taking a taking a "localized, community-driven approach" to marketing this expansion, notes Kayne: "We’ll be hosting events in both Toronto and the UK over the next few months to celebrate, aiming to really connect with our customers and bring our world to them." Influencer partnerships and gifting are also in the works in Canada and the UK.

The launch of international shipping signals a big bet on the global appeal of the California lifestyle on which the brand was built. "The Jenni Kayne aesthetic is rooted in timelessness, ease and versatility — qualities that translate well across the world," according to Watters. "California living, to us, is more of a mindset than a place. It’s about effortlessness and intention, and that resonates globally, especially as people continue to prioritize comfort, quality and a more relaxed way of living."

Looking forward, the brand wants to maintain a thoughtful, intentional approach to growth. "We’re focused on reaching new customers in a way that still feels true to us — keeping things intentional, considered and rooted in an elevated experience," Kayne explains. "We’ll continue investing in what matters most to us: community and creating enduring pieces for customers to love and live in."

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Boasting more than 100 archival pieces, the exhibit spotlights Dior icons like the Bar Suit (the manifestation of the "New Look") and the Lady Dior bag (named for Lady Diana herself) while also exposing students to the many careers available within the fashion industry by spotlighting roles across design, photography, styling, millinery, modeling and more. As Hélène Starkman, the exhibition curator for Christian Dior Couture and the curator of "Dior: Crafting Fashion," tells Fashionista: "Fashion is not just one person, fashion is such a collaborative environment."

Upon entering the exhibit, visitors are met with key looks created by each of Dior's designers, including Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, Maria Grazia Chiuri and, most recently, Jonathan Anderson. One of Anderson's first Dior couture designs (which debuted this January) — a bulbous black gown adorned with purple flowers that was inspired by Magdalene Odundo's sculptures — is on display, offering a glimpse into the maison's current era.

"Couture, I think, is something that people are used to seeing online," Starkman says. "And online is usually kind of flat and you don't really understand the details. But what [Anderson] says about his first couture is that every fabric or every detail is not what it seems to be."

Moving through the space, toiles (a garment's first draft) illustrate the atelier's intricate construction process, with select prototypes appearing alongside their finished versions. For example, the toile (pictured below) for a black-and-red dress from Galliano's Spring 2011 couture collection (pictured above) highlights the garment's complex layering techniques.

"It was really important for us to show the garment and then show the toile so you understand the process of it," Starkman explains.

Visitors then step into a garden of historical couture, which places each designer's floral-inspired creations in conversation with one another, highlighting the maison's common thread of referencing the founding designer's ideas. Couture accessories, including hats and footwear from throughout Dior's history also line the walls (which Starkman refers to as the "cabinet of curiosities").

Though Dior spent only 10 years at the helm of his eponymous label, his impact on the fashion industry continues to serve as inspiration for his successors and aspiring designers alike. "Christian Dior founded his house when he was 42. There's no rush, you know?" Starkman points out. "So you can be creative, you can be any age and you never know what's going to happen."

The "Dior: Crafting Fashion" exhibit is open from April 16 through Aug. 23, 2026 at 1600 Peachtree St. in Atlanta, GA. To reserve your tickets, visit here.

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

GDA Luma Invests in Pat McGrath Labs 

Pat McGrath Labs is emerging from Chapter 11 protection after GDA Luma provided more than $65 million of financing through the restructuring process. The company has invested further in its supply chain and commercial organization to improve inventory levels, strengthen execution and better serve customer demand. GDA Luma will hold a controlling equity interest, while founder Pat McGrath will continue her role as chief creative officer. {Fashionista inbox}

Primark to Open NYC Flagship

Fashion retailer Primark is opening a flagship Herald Square store on May 8. Located at 150 W. 34th St., this new Manhattan store marks Primark's 11th store in New York and its 40th in the U.S. The space spans more than 54,000 square feet and is positioned directly across from Penn Station. {PR Newswire}

Lululemon's Founder Is Starting a New Business

Lululemon Founder Chip Wilson is building a business of small athletic-focused brands, Bloomberg reported. The venture will include new brands as well as existing small brands. Wilson has hired an operating partner to be part of the new Vancouver-based business. {Bloomberg/paywalled}

Why Is Fashion Now Embracing Older Women?

The fashion industry is seemingly embracing older women now more than ever, as seen in the expanded age diversity on the runways and even on the cover of Vogue (two 76-year-olds, Anna Wintour and Meryl Streep, fronted the publication's May 2026 issue). Brands are increasingly tapping models (and even front-row guests) with visible signs of age. Older women have the purchasing power to buy luxury products, and they also want to see themselves represented in fashion spaces. {The New York Times/paywalled}

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Autumn PR is seeking a Beauty PR Assistant to join our ever growing team. Working with some of the best in beauty, this is an opportunity to join a non-traditional agency that acts as a true partner to our brands impacting brand awareness and growth. Working with emerging beauty brands in addition to taking existing brands to the next level, we pride ourselves on being leaders in what is next in the space, and approach all that we do with a creative modern lens.

Resumes can be sent to info@autumnpr.com

Position: PR Assistant, Full Time NY

Qualifications:

• Previous PR agency internship experience required
• Knowledgeable in the beauty industry
• Organized, hardworking and able to work in a fast-paced environment

Role & Responsibilities:

• Assisting teams with a multitude of tasks including:

• Press clipping
• Awards submissions
• Mailers
• Daily product send outs and tracking
• Reports
• Keeping the beauty closet organized and fully stocked

Compensation: $40k +, depending on experience.

@autumnpr

Price Range: $16-$140
Stockists:Dillard’s, Academy, Tilly’s
Hero Product:Trucker Hats, Drinkware, Slippers, Sleepwear
PR Representation: National Positions
How to get in touch: info@katydid.com

Origin Story

When Texas designer Katy Messersmith lost her luggage while volunteering in Ghana, she didn’t see it as a setback. Instead, she partnered with local seamstresses to create her own clothing and accessories using available fabrics. What began as a practical solution quickly sparked a passion for design and entrepreneurship, and ultimately became the foundation for Katydid.

After returning home, Katy launched Katydid with a focus on playful, personality-driven fashion and accessories designed for women who love travel, the outdoors and everyday adventure. The brand quickly gained traction for its on-trend pieces, especially its now-viral trucker hats and standout styles that blend humor, color and wearability.

Today, Katydid has grown into a nationally recognized brand carried by major retailers like Buc-ee’s, Dillard’s, Academy and Tilly’s, while still operating with a lean, all-female team of just 10 women. The company designs and decorates its products in the USA and continues to expand across apparel, accessories and lifestyle categories. Katydid is an entirely women-staffed brand.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

The 38-piece collection boasts the building blocks of a modern wardrobe, spanning denim, jackets, khaki, tees, shirting and fleeces. Victoria Beckham's refined silhouettes mix with Gap's accessible essentials, delivering styles like a white button-up, trench coat, bomber jacket, classic crewneck T-shirts, straight-leg denim, capris and more. Plus, Victoria Beckham's "VB" signature appears in red stitching throughout the collection. Priced between $34 and $328, the collection is available in XXS to XXL.

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"To me, Gap is an all-American icon — a brand that has always created timeless pieces for everybody's wardrobe, with a sharp attention to detail," Beckham said in a statement. "Bringing my design perspective to those everyday essentials and working with a team that shares that same commitment to craftsmanship and execution has made this collaboration incredibly special."

Photographed by Mert Alaş and Marcus Piggott, the collection's campaign was inspired by Gap's archive and references denim silhouettes from the late '80s and early '90s. Gap will also release documentary-style videos starring Beckham talking about her inspirations, her connection to Gap and her approach to the collection on its social platforms.

"We wanted to work with Victoria Beckham given her iconic influence in the fashion world and the opportunity to reinterpret our iconic pieces through her unique design lens," Mark Breitbard, president and CEO of Gap, said in a statement. "This partnership feels truly authentic — and that's where the magic happens. It has allowed us to create pieces we hope our customers feel they have to have."

Victoria Beckham now joins a stacked list of designers who have partnered with Gap in the last couple of years, including Sandy Liang, Harlem's Fashion Row and Cult Gaia, among many others.

The Gap x Victoria Beckham collection launches exclusively on gap.com and in select Gap stores globally on April 24. Ahead, see the full Gap x Victoria Beckham collection.

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Related: Samantha Barry Steps Down as Editor in Chief of 'Glamour,' Layoffs Ensue [Updated]

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Related: Uno de 50's Spring 2026 Collection Celebrates Spanish Architecture

Related: 'Tropicoqueta,' Sheer Dresses and Bieber Fever Took Over Coachella 2026 Street Style

Related: LIM College's 2026 Fashion Show Celebrated Global Talent

Related: This High-Tech Fragrance Diffuser Put My Candle Warmer Out of Work

Related: Weekly Drop Watch: Susan Alexandra for Bombas, New Wales Bonner Adidas, Rhode x Justin Bieber and More

Homepage photo: Dimitrios Kambouris/Getty Images for Glamour

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QVC Group Files for Bankruptcy

Television shopping network QVC Group filed for bankruptcy on Thursday. This move is part of a plan to reduce its debt load to roughly $1.3 billion from about $6.6 billion. Vendors and other unsecured creditors are expected to be paid in full or have their claims left unchanged. QVC has faced many challenges in recent years, including a shrinking customer base and growing competition. {Bloomberg/paywalled}

Allbirds Stock Sinks After AI Pivot

After Allbirds Inc.'s surprising switch from sneakers to AI, shares sank 36% on Thursday, marking the biggest drop in three years. The initial reaction on Wednesday saw the stock soar more than 582%. Nearly 300 million shares exchanged hands on Wednesday, several times the daily average of just over 20 million. {Bloomberg/paywalled}

Kering CEO Talks Gucci's Turnaround Plan

Kering CEO Luca de Meo outlined plans to revive Gucci during his speech at the company's Capital Markets Day in Florence on Thursday. De Meo noted that Gucci's "creative direction lacked stability and clarity, and our offer became too uneven." To revive Gucci, he said "desirability is the starting point," so the brand will focus on fewer, stronger narratives. Gucci's ambition is to double the contribution of icons in women's handbags by 2030 to represent around 20% of leather goods (up from 10% today). {WWD/paywalled}

E.l.f. Brands Names New President

E.l.f.'s Chief Marketing Officer Kory Marchisotto has been appointed president of E.l.f. Brands, which is a newly created role. Marchisotto will focus on expanding E.l.f. Cosmetics, E.l.f. Skin, Keys Soulcare and Well People across categories and geographies. Oshiya Savur has been named E.l.f. Brands' chief marketing officer, and Ekta Chopra has been appointed to the new role of chief technology and AI officer at E.l.f. Beauty. {WWD/paywalled}

Iris van Herpen Talks "Mother Mary" Costumes

Anne Hathaway's new movie "Mother Mary" spotlights extravagant pop-star creations by costume designer Bina Daigeler and Iris van Herpen (who created the final dress in the film). The final gown is quintessential Iris van Herpen, complete with micro-pleats, draped folds, exaggerated hips and a loose skirt that fades into black. "This dress is actually not really a dress — it's a spirit," she told The New York Times. "It's something from another dimension." {The New York Times/paywalled}

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Price Range: $32 - $94
Hero Product:Vanilla Woods ($94)
Stockist:Sephora
PR Representation: Samantha McNeil Consulting
How to get in touch:info@the7virtues.com

Origin Story

Founded by author and activist Barb Stegemann, The 7 Virtues is one of Sephora's bestselling "clean" fragrance brands, built on the idea that business can be a force for good.

Stegemann's journey to entrepreneurship began after her best friend, Captain Greene, was wounded on his mission to liberate women in Afghanistan. While he healed, Stegemann took on his mission of peace, which led her to write "The 7 Virtues of a Philosopher Queen – a woman's guide to living & leading in an illogical world."

Through her activism, she learned that sourcing orange blossom oil from Afghan farmers freed them from illegal crops and liberated their daughters from becoming young brides. Realizing she could turn this oil into perfume, she launched The 7 Virtues on International Women's Day in 2010. Within weeks, Stegemann secured investment on "Dragons' Den," enabling her to scale her social enterprise and support farmers worldwide.

Over the past 16 years, the brand has grown significantly and continues to fulfill Stegemann's mission through work with Days for Girls. The B Corp-certified brand sells its aromatherapy perfume in 2,100 Sephora doors across 19 countries.

Fashion Launches

Bombas x Susan Alexandra

Sock brand Bombas tapped designer Susan Alexandra for a whimsical, charm-filled collab (above). With the aim of "turn[ing] socks into fully customizable style moments," the maximalist lineup features six styles adorned with floral prints, beading and (in the case of one style) a D-ring at the back of the ankle that lets you clip on and swap out interchangeable charms. Prices range from $24-$72 (for a three-pack of socks). Shop the collection at bombas.com.

New Wales Bonner x Adidas

Adidas and Wales Bonner released their Spring/Summer 2026 collection on Friday, featuring five new sneaker styles and three apparel pieces. The signature WB Karintha is rendered in black and cognac colored leather toe overlay. The WB Gazelle Snake features a faux snake leather upper with cognac details. The WB Gazelle Pony (above) features a pony hair upper with black leather details and contrasting stripes. Meanwhile, the WB Adizero Adios incorporate brown leather and suede overlays, combined with signature stitched details on the heel and a hand-woven leather tongue. Finally, the footwear collection rounds out with the WB Karintha, which is hand crafted in Brazil and was first presented on the runway at the Wales Bonner Spring 2026 show. As for the apparel, the collection features a track top, track jacket and Beckenbauer track pant. Shop the lineup at adidas.com.

Jenny Bird Debuts Fine Jewelry

Jenny Bird expanded into fine jewelry with the launch of a lab-grown and 14K recycled gold line spanning earrings and necklaces. The pieces, which range in price from $395-$1,295 are available at jenny-bird.com.

Shopbop's Le Bop x Mally K. Goldman

Shopbop's in-house brand Le Bop enlisted influencer Mally K. Goldman to help design a relaxed, breezy collection with a "California aesthetic." The 17-piece lineup features matching sets, dresses, pull-on denim and other items described in a press release as "versatile everyday essentials." Shop them at shopbop.com.

Zendaya and On's New Collab

While Zendaya has been a brand partner of On's for several years, this week marked a "new chapter" for the pair with the launch of their first-ever co-created footwear and apparel collection. The line of ribbed tank tops ($60), parachute pants ($170), Bermuda shorts ($120) and Cloudnova Moon sneakers ($200) was designed by On, Zendaya and Law Roach. Shop them now at on.com.

J. Press x Alex Mill Spring 2026

J. Press and Alex Mill brought a colorful, preppy dream to life this week with the launch of a spring capsule collection. It features striped rugby shirts, lightweight cricket sweaters, ribbon belts, pleated chinos and recycled denim work jackets. Get them now at jpress.com.

Etsy's 'The Festival Shop'

Etsy partnered with Laufey, Pink Pantheress and Willow Avalon for the launch of "The Festival Shop," described in a press release as "a new kind of festival merch experience." Each of the talents co-designed collections in collaboration with Etsy makers, arriving just in time for festival season. Items include jewelry, accessories and more. See and shop the pieces at etsy.com.

Beauty Launches

Rhode x Justin Bieber

Hailey Bieber's Rhode continues to roll out new launches, the latest in collaboration with her husband, Justin Bieber. Dubbed "Spotwear," the brand's version of hydrocolloid pimple patches ($16) was designed with JB's aesthetic (and penchant for mushroom motifs) in mind. There's also a Bieber-fied limited-edition "Banana Peel" version of the brand's Peptide Eye Prep undereye masks ($25) in a yellow colorway. The final component of the collab is the brand's Peptide Lip Treatment in Caramelized Banana ($20), a limited-edition drop. Get them exclusively at rhodeskin.com.

Soft Services x Vacation

Indie body-care brand Soft Services partnered with nostalgic sun-care brand Vacation on a blinged-out gold version of its exfoliating Buffing Bar ($36 for two bars). The bars come imbued with Vacation's summery scent and are available at sephora.com, softservices.com and vacation.inc.

Tatcha's New Lip Balm

Tatcha expanded its lip-care offerings this week with the launch of The Melting Lip Balm ($29), a balm-to-oil formula that melts onto lips with a sheer wash of color. Developed in partnership with Tatcha Global Director of Artistry & Education Daniel Martin, the balm comes in four shades. Shop them now at tatcha.com and ulta.com.

Homecourt Introduces Exfoliating Hand Wash

Courteney Cox's home- and body-care brand Homecourt released a new exfoliating hand soap formula in its popular "Cece" scent. Spiked with ultra-fine volcanic pumice for gritty yet gentle exfoliation, the soap also features argan oil and humectants to keep hands moisturized. Shop the soap at homecourt.co.

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"As the title's business model evolved, I made clear to Anna [Wintour] and leadership at Condé [Nast] that this was the right moment to leave and pursue new projects," she wrote. "It's something I've been thinking about for a while and with changes to our global operations now is the time."

Barry's post comes just a few hours after Roger Lynch, the chief executive of Condé Nast, announced in a memo to employees that the publisher will be closing Glamour's international editions in Germany, Spain and Mexico, which Barry began overseeing after being named Glamour's first Global Editorial Director in October 2024. Lynch also shared that health and wellness publication Self would shutter, with its content being folded into other Condé Nast brands such as Glamour.

"We took the brand to new digital heights, diversified our audience and revenue, and launched campaigns that genuinely moved the needle for women," Barry continued in her statement. "Working alongside Anna Wintour, who championed me at every turn, has been one of my greatest professional privileges."

Barry joined Glamour as editor in chief in 2018, coming from CNN, where she served as executive producer for social and emerging media. At the time of her hiring, Wintour announced Barry as "Glamour's first digital-native editor," calling her a leader with "both a reverence for Glamour's history and a crystal clear view of its future in the digital environment."

To conclude her statement, Barry wrote, "Storytelling has always been at the heart of my career and ambitions, and I'm excited by what comes next."

Update, Friday April 17, 3:31 p.m.: Fashionista has learned from a reputable source that, on the same day Barry announced her departure, eight full-time staff members at Glamour were laid off, leaving a remaining team of nine employees (four on the commerce team, two on editorial, one on video and one on photo). In his public memo, Lynch briefly noted that certain teams would be "reorganized" in accordance with the publication's "new strategy," but did not directly mention specifics. Condé Nast did not immediately respond to Fashionista's request for comment.

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Stella McCartney announces second collaboration with H&M

H&M has revealed Stella McCartney as its latest designer collaborator. The collection comes 20 years after the duo's first partnership in November 2005. "I see this collection as a journey through my fashion history," said McCartney in a press release. "It is a true mix of current classics and some of my old favorites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined." The Stella McCartney H&M collection will launch on May 7. {Fashionista inbox}

Victoria Beckham talks Gap collaboration and business growth

For her new cover story with WSJ. Magazine, Victoria Beckham gets candid about her business, discussing how she went from debt to making record-breaking profits, calling it a "radical transformation." The former Spice Girl also talks about her brand's new collaboration with Gap — a 38-piece collection of jean jackets, trench coats, dresses and T-shirts priced from $34 to $328. "When I look at the marketing power of the Gap, that’s huge for me," she says. "It enables me to reach a customer that I'm not already reaching." {WSJ. Magazine/paywalled}

Barneys may be making a comeback to Madison Avenue

Authentic Brands Group (ABG) Chairman and CEO Jamie Salter is reportedly in discussions with the landlord of 660 Madison Avenue — the former home of Barneys New York — about reopening the luxuryretail destination. After Barneys went bankrupt in 2019 and closed its doors, Authentic Brands Group bought the company. Saks Fifth Avenue initially had the exclusive retailing rights for Barneys in the United States, but because of Saks Global's bankruptcy earlier this year, ABG can officially move forward with what would be a celebratory Barneys homecoming. {WWD}

Allbirds is pivoting to A.I.

After five years of failing to expand its consumer base and make a profit, Allbirds sold its business to a brand management company for $39 million — less than 1% of its former $4 billion valuation. Now, with all of its assets gone, the company has announced a "pivot" to artificial intelligence. In a press release, the San Francisco-based brand shared that "an institutional investor" has committed $50 million to finance the shift. Given that the business will no longer be about selling sneakers, it will also be changing its name from Allbirds to NewBird AI. {Allbirds}

Kering takes stake in Chinese Fashion Group Icicle

On Thursday, Kering announced that it would be taking a minority stake in Chinese Fashion Group ICCF, otherwise known as Icicle. In a press release, Kering said, "This partnership brings together ICCF's deep understanding of the Chinese luxury ecosystem and cultural landscape with the Kering long‑standing expertise in craftsmanship, operations and brand development in Europe." The statement continues, "The investment of Kering will support the next phase of development of ICCF's flagship brand Icicle, including the continued international expansion of the brand, as well as the enrichment of its product offering across new categories." Financial terms of the deal have not yet been disclosed. {Kering}

Tomboyx co-founder returns to brand leadership, regains controlling interest

Gender inclusive underwear and apparel brand Tomboyx has returned its controlling interest to co-founder Fran Dunaway, "marking a new chapter focused on sustainable growth, creative evolution, and long-term resilience," according to a press release. Dunaway also returns to a leadership role as co-founder and president, and will work closely alongside the brand's small group of investors. "Ensuring tomboyx remains true to its roots is deeply personal to me," Dunaway said in a statement. "We've always believed what you wear can change how you feel about yourself, and I'm excited about how we're evolving creatively while staying true to who we are." {Fashionista inbox}

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Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. Any beauty product you see here has been vetted and tested by the editor recommending it.

As an Olympic-level overthinker, I rarely light candles because I'm convinced I'll somehow burn my apartment down. Instead, I'm a candle warmer enthusiast, but a recent ill-timed adjustment that sent melted wax spilling over the vessel’s edge inspired me to put the heated lamp on a temporary hiatus. My last line of defense to maintain a fresh-smelling space is the Pura 4, a high-tech plug-in home fragrance diffuser that has completely transformed my apartment into a relaxing oasis.

Of course, perfumed plug-ins are nothing new in the home fragrance game, but Pura's multiple smart features seamlessly customize your scent experience. With space for two cartridges, the $50 fragrance diffuser allows you to adjust the scent intensity and set schedules and timers via its coordinating app. I synced my Pura to my location settings, meaning it automatically shuts off when I leave my apartment and pops right back on once I return as a sweet-smelling welcome home.

I also have two scent schedules set up, one coinciding with my work-from-home routine and another to gradually wake me up on the weekends. Depending on the room's size, a fragrance vial lasts about three weeks when diffusing for six to eight hours a day at the medium setting. The Pura app keeps track of all of this information and even alerts me when a vial is running low so I know when to replace it (rather than slowly realizing my apartment is smelling stale). As a bonus, Pura says it is also pet- and kid-friendly for those with furry (and slightly less furry) friends. 

But let's talk about the main event: Pura boasts a stacked scent offering and has multiple collaborations under its belt with brands like Anthropologie, Disney, The Met and Nest New York. Earlier this year, the brand partnered with the Malala Fund on a four-scent line-up inspired by communities connected to the non-profit's work investing in girls' education programs in Brazil, Nigeria, Pakistan and Tanzania. 

Each scent transports you to its respective country through Brazil's tropical blend of passionfruit, acai and coconut; Pakistan's bouquet of mango, sweet jasmine and cedarwood; and Tanzania's spicy pop of cardamom, clove and black pepper. My personal favorite is the Nigeria fragrance, which embodies the country's rainforests via fresh notes of starfruit, hyacinth, ylang ylang and a green leaf accord. It's a distinctly transportive scent, enveloping my small New York City apartment in a lush brightness that's otherwise wholly unachievable in the concrete jungle. As a bonus, 8% of net revenue from the Pura x Malala Fund Collection will be donated directly to the Malala Fund.

The Pura 4 is the perfect size for just about every room in my apartment, but the brand also offers other sizes, like its $35 Pura Mini (for bathrooms and entryways) and its $80 Pura Plus (for large, open concept spaces). My candle warmer may be out of a job now.

Pura 4, $50, available here, and Pura x Malala Fund Nigeria: Hope For Tomorrow, $15, available here.

Please note: This product was gifted. In no way does this affect our editorial decision-making.

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About L52 Communications Americas, Inc: A fashion and lifestyle PR Agency with a roster of established and up-and-coming luxury brands. The agency was founded in London in 2016 and has recently opened a New York office. Please view our Instagram (@l52world) to learn more about our work and clients.

Description of Internship: The ideal candidate must be extremely organized and detail-oriented with excellent written and verbal communication skills. They must thrive in a fast-paced environment without compromising the quality and integrity of their work. Our interns are expected to demonstrate professionalism and maintain the utmost discretion in all interactions with high-profile and luxury clientele. We are looking for someone who is knowledgeable and has a keen interest in public relations, fashion and the media landscape.

Experience with Launchmetrics or a similar inventory and events systems is a huge plus. The ideal candidate must be based in New York as this is an in-person, for school credit only position.


Responsibilities include, but are not limited to:
- Taking ownership in maintaining and organizing the showroom
- Managing all client press clippings and reporting with efficiency
- Accurate onboarding of new samples into our inventory system
- Assisting with sample trafficking for various editorial and celebrity/VIP requests
- Assist with new media, stylist, VIP and influencer research and list compilation
- Assist with shipping, tracking, packaging and all logistic matters of the showroom

To apply, please send resumes to tmccartan@l52.world , nabdi@l52.world, and
gwalker@l52.world with a brief cover letter on how you’d be a best fit for the team and your
availability from May - August.

@l52world

Price Range: $125-$915
Hero Product:Deseri ($715)
Stockists:Nordstrom
PR Representation: Ragdoll PR
How to get in touch: info@deseri.com

Origin Story

Driven by the belief that every woman deserves premium quality design, Deseri was born in 2022 from a desire to create accessories that are both timelessly elegant and unmistakably of-the-moment. Founder Deseri Kelley envisioned a brand where craftsmanship meets contemporary style, resulting in signature handbags and jewelry that feel like wearable works of art. Handmade in Spain, each piece reflects the artisan's meticulous skill and the designer's discerning eye, marrying tradition with innovation in every stitch and detail.

After a successful career in education, Kelley took a courageous leap to pursue a lifelong dream: building her own Black female–owned business. Guided by a deep appreciation for quality, design and the needs of modern women, she set out to craft pieces that combine versatility, functionality and sophistication​ — essentials for the multifaceted roles women navigate every day.

Now sold at Nordstrom, each handbag and piece of jewelry embodies confidence, individuality and effortless style, promising that luxury is not just aspirational, but accessible. Through her vision, Kelley continues to inspire, creating designs that empower women to carry beauty and intention with them wherever they go.

Thanks to a seemingly constant procession of historic cultural and macroeconomic events — from pandemics, trade disruptions and inflation surges, to the rise of Gen Z and new technology — the fashion industry is changing faster than ever. One byproduct of this is a job market that looks pretty different today than it did a few years ago.

As technology revolutionizes the way we shop and consume information, some of the fastest-growing fashion companies are starting to look and act more like tech companies. The National Retail Federation (NRF) and Forrester Research recently predicted that, by 2029, 29% of total U.S. retail sales will come from e-commerce. Their study also found that 45% of retail business and tech professionals, whose companies prioritize customer experience, said that "adding or improving digital experiences was a key action for them."

Innovation is happening faster than ever, brands are investing more in their digital presence, and a lot of money is still being poured into fashion-tech startups, creating many new job opportunities — they're just not necessarily the kinds of opportunities that have traditionally been associated with fashion.

Historically, fashion industry jobs didn't change much: If you wanted a career in the field, you probably wanted to be some version of a designer, an editor, a buyer, a publicist, a photographer or a stylist, and there were pretty clear pathways to get there. There will always be some need for those roles, but the door is also wide open to join a cool fashion company on the tech side — and that trend shows no signs of slowing down. In fact, there's so much demand that employers are competing for employees, which is leading to higher salaries, more flexible working conditions and better benefits in an industry that's notorious for, well, not having those things.

"Careers in fashion are changing as the landscape changes," says Robin Sackin, chairperson of the Fashion Business Management department at FIT. "Students — as future employees — will need to have an understanding of new technologies and how they can help develop and advance their careers."

So, how do you get started? What educational background and skills do you need to be prepared? What even are these roles? How do you find them? In addition to Sackin, we spoke to a recruiter and CEOs at rapidly growing fashion-tech companies to answer those questions and more. Read on for our guide to pursuing a career in fashion tech.

Related: Are You Satisfied With Your Fashion Job?

What kinds of roles are there?

E-commerce jobs are in higher demand than ever, due in part to the pandemic. "Clients who relied heavily on wholesale prior to the pandemic, all of them had serious issues because [physical] stores were hit so hard," says Audrey Shaeps, founder of Los Angeles-based fashion recruiting agency The Workshop LA. "In order to be competitive with anything going on in this business right now, your brand has to be digital."

She's found that, as brands focus more on selling directly to consumers online, e-commerce jobs have become more segmented: Brands are hiring for separate roles in CRM (customer relationship management, i.e. customer service), fulfillment, growth marketing, email marketing, SMS marketing, digital graphic design, production and photography. In the past, these responsibilities might have all gone to an e-commerce manager or been outsourced or freelanced out, but brands increasingly want full-time, in-house talent in these areas.

Demand for social media-related roles is still growing as well, especially at brands targeting younger customers, for whom social media might generate much, if not most of their e-commerce revenue.

"Probably every single one of my clients has asked me for a social media manager, a social media director, someone who can help with social media strategy," says Shaeps, adding that employers are especially eager to find those with expertise in TikTok: "That's creating a lot of new jobs specifically for that Gen-Z market, where they're the ones teaching us."

Other sought-after, entry-level roles include e-commerce assistant, social media assistant, influencer assistant, graphic design assistant and assistant studio coordinator. There are also jobs specific to certain types of fashion-tech companies — resale sites need people to help with procurement, pricing and authentication (even as much of that process becomes automated); personal styling services need stylists and shoppers.

Among fashion businesses of all kinds, there's also growing demand for truly technical roles, like data scientists, coders, engineers, UX (user experience) designers, 3-D and AI designers and digital product/project managers who can actually build technology and use it to solve problems. That's not to mention the higher-ups who strategize and manage them, including chief innovation officers, chief technology officers, digital knowledge managers and the like.

Related: Tech Is Fueling the Next Phase of Fashion Resale

How do you find them?

They're on job-listing sites, LinkedIn and even right here on Fashionista, but companies also often hunt for the right talent through their networks: the VCs who helped them raise money, existing employees who might refer people from their schools or previous jobs, accelerators and incubators, events. For more technical roles like engineers, they'll hire recruiters who specialize in that area.

Execs also told us they're more likely to consider someone who reached out directly to express interest in the company, even if that person wasn't applying for a specific position. So, aside from looking at job listings, read articles about up-and-coming startups, acquisitions and funding announcements. If a company just raised a lot of money, chances are it's about to start hiring people.

Julie Bornstein, CEO and founder of AI shopping platforms The Yes and Daydream, tells me, "I would encourage anyone who's interested in this space to find a startup that appeals to them and be proactive and reach out, because it goes a long way."

What skills/education do you need (and not need)?

For highly technical roles like engineers, data scientists and designers, employers do tend to look for degrees in computer science and applied math, or at least completion of some sort of coding program. Interest in fashion isn't a priority, in part because it isn't very common. "The overlap between interest in fashion and the engineering profession is very low, as you could imagine," says Bornstein. 

Outside of that, your educational background and skillset might not be as important, at least for now. College degrees are usually expected for salaried roles, but majors and grades tend not to matter.

With e-commerce jobs, it can help to be proficient in commonly used software and platforms like Shopify, Returnly, Zendesk, NuOrder and Joor. (Shaeps says clients often look for this on resumés.) But overall, execs stressed that things can be taught on the job, and they're ultimately looking for people who are right for the company, confirming that even as the fashion and tech fields overlap, there continues to be a need for the creative and fashion-obsessed folks the industry has always embraced.

"At the end of the day, these fashion brands need creative thinkers, and the tech aspect, that's something that really can be learned," says Shaeps. 

Bornstein and her team use a set of company values to determine whether someone's a fit for The Yes, including critical thinking, helpfulness, an "ownership mindset" and speed. Even with technical roles like engineers, she's not as focused on expertise in a specific area, especially at the startup stage.

"I'm a big believer of hiring just really smart generalists," she says. "[We're] more interested in good problem solvers, rather than people who had built certain technology, because the technology is changing all the time."

Related: How Generative AI Is Changing the Fashion Workforce

For Amira Rasool, founder of The Folklore, a retail and resource platform for African designers, interest in fashion is a priority, as is diversity. She'll proactively search for candidates on LinkedIn by entering names of HBCUs alongside relevant job titles and companies. 

"I get a lot of people from all different types of races, which is great, but I want to make sure we have a good number of Black people to consider," she says.

Many companies also have internship and entry-level roles that require little if any relevant experience or skills. "If you're a college grad and you want to go join a startup, you're very smart to be willing to start as an intern," says Bornstein.

Starting at the bottom can be a great learning experience in itself, and startups often promote from within. Luxury resale site Fashionphile puts new employees through "Fashionphile University," which trains them for jobs in procuring, receiving and authenticating consignments in the hopes that they will stay and grow their careers at the company.

"Our most senior role in procurement was an animal trainer in Hollywood before," says founder and CEO Sarah Davis. "We've got members of the department who have come from the brands that we sell or who have degrees from FIDM or wherever, and that's awesome. It's just not necessary for success in our business." (She looks more for people who seem like "little detectives," with attention to detail and strong work ethic.)

Some larger, more established retailers are educating and promoting from within as well. To deepen its commitment to AI and solve for the lack of talent interested in both fashion and engineering, Levi's launched an eight-week training bootcamp in 2021 to turn existing employees without any computer-science experience into coders and data scientists.

Related: Fashion School Directory

Are fashion schools teaching this stuff?

As the career landscape shifts, schools are working to better prepare students for fashion's increasingly tech-y future. Changes are already being seen, but schools can't always keep up with the rapid pace of the industry on things like technology, equipment and new ways of working.

"Not that long ago, companies wanted students who excel at math, merchandising, buying, product development and planning. But now, companies are also looking for students who want careers in virtual customer experiences, sustainability and data analytics, just to name a few," says FIT's Sackin. The fashion trade school's Jay and Patty Baker School of Business and Technology has worked with New York's School of Art and Design and the School of Liberal Arts to develop and re-engineer courses: "The goal is to allow for more flexible learning while giving students more choices in new areas of the fashion industry."

She brings up a course in predictive analytics, which incorporates how weather will impact buyers' retail decisions, and "The Business of Virtual Merchandising," a course created in partnership with ByondXR, a virtual showroom platform. "FIT continues to invest in updating the technology that is being used for teaching and learning," she says.

Other top schools are doing the same, to varying degrees: IFA Paris now offers an MBA in fashion tech and courses covering data science and analysis; Parsons is teaching 3D-design tools; and Ravensbourne University launched a course on digital technology for fashion that encompasses digital avatars, virtual garment design and virtual reality.

Related: Amidst Industry Upheaval, Are Fashion Students Changing Their Career Goals?

How do you stand out as an applicant?

We already covered some of the qualities and qualifications fashion-tech employers tend to look for in prospective employees, but how else can you stand out or have an edge over other applicants? One advantage hasn't changed since the analog days of fashion: experience. If you've worked at a similar — or better yet, higher-profile — fashion or tech company, even in a low-level role, you're in a pretty good spot.

"If I see someone who's had a summer internship at another fashion company or another startup or anything, they're just automatically more qualified," says Bornstein.

"Get in the door of brands that you admire, because there's something to be said when we get a resumé in and someone is experienced and they were at Warby Parker for two-and-a-half years," says Davis. "That name on the resume alone is going to get people interested in talking to you."

"They all pull from their competitors," says Shaeps. 

That said, there are also ways to compensate for a lack of professional experience in this relatively new landscape. 

"I think companies now more than ever, because of the limited amount of jobs over the past few years, are open to candidates with less experience if they can show that they have talent," says Shaeps. If you have a large, active personal social media following or have gone viral on TikTok, you shouldn't have a hard time nabbing a social media marketing position. You could also take the time to create something visual that illustrates your creativity and skill. "Do a mock project for someone that you're applying for and send it to them with your application," Shaeps says. "Go the extra mile. Create a website."

At startups especially, many employers just want to see commitment, genuine interest in and knowledge of the company and the space it occupies. Show that you've spent time on their site; ask specific questions; share insights you've had, even if they're not based on professional expertise — random thoughts that popped into your head while online shopping or reading an article might impress an interviewer.

Rasool looks for interest in The Folklore's mission to celebrate African design and create economic opportunity on the continent. "I always ask [applicants], 'What attracts you to this position?'" she says. "If I don't hear that they're passionate about our mission, there's no reason that they're going to want to stay because this is not going to be the job that pays them the most. It's not going to be the job where they work the least amount of hours."

It also depends on demand for the role

With some roles, there's enough demand that applicants have the upper hand and employers end up competing with each other to appeal to them. One reason tech companies have been so successful in poaching from fashion ones (and it rarely happens the other way around), for instance, is that they have more money to offer. This will only continue as tech giants like Meta and Amazon try to get more involved in fashion, unless fashion can compete — and it is starting to try.

Shaeps says salaries for sought-after roles in e-commerce, social media, influencer management and digital graphic design have been driven up significantly: "I've never seen that before; for the most part, fashion isn't the highest-paying industry, so it took something like Covid, or such an incredible demand, to really bring up the rates."

On Thursday, the luxuryfragrance brand launched the redesign of its classic candle — its first-ever re-vamp since launching in 1963. "This exciting renovation is the next generation of Diptyque — a visual, sensorial and sustainable update of our most iconic product — ushering the brand into an era that marries our beautiful brand heritage with modern luxury codes," Jessie Dawes, chief marketing officer of Diptyque Americas, tells Fashionista.

This involved making subtle changes to the candle vessel and label: In collaboration with Franco-Swiss designer Julie Richoz, the brand reimagined its iconic vessel with an oval shape embossed on the side. While the label's typeface remains the same, a glass ridge now outlines the label's perimeter, adding a new level of emphasis.

"The new collection doesn't introduce entirely new historical references; instead, it deepens and elevates existing ones, honoring the brand's legacy while subtly modernizing its expression," Dawes says. Diptyque also collaborated with perfumers Alexandra Carlin and Olivia Giacobetti to introduce five new scents — Cafe (Coffee), Ortie (Nettle), Sesame Noir (Black Sesame), Rhubarbe (Rhubarb) and Shiso — to join its extensive candle collection.

The makeover comes with another future-minded facet: sustainability. Diptyque focused on waste reduction with its candle re-vamp, incorporating this goal in multiple ways. Starting in September, select candles will be refillable. The updated vessel design also uses a new, proprietary pressed-glass technique that results in an 18% reduction in carbon footprint, per the brand.

It's not uncommon for brands, beauty or otherwise, to undergo visual makeovers — but for a legacy label as established and recognized as Diptyque, the development is notable. In some instances, redesigns are a risky strategy with potential to alienate longtime core customers. Diptyque's is subtle, though, and according to Dawes, the team's goal was to maintain the brand's visual identity while modernizing it.

"The new vessel very consciously preserves and reinterprets the brand’s heritage," she emphasizes. She points out the label typography as an example: "The distinctive typeface, originally created by founder Desmond Knox-Leet, stays true to its origins yet has been stretched and enhanced to bring a modern approach. Inspired by cryptographic codes, the new font and appearance reflect the founders' artistic freedom and remain a core element of Diptyque's visual identity."

Diptyque's redesigned candle vessel is available to shop online, here.

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Kering shares drop after Gucci revenue continues to disappoint

On Tuesday, Kering released its 2026 Q1 revenue report, sharing that revenues at Gucci sank 14.3% from 2025 while Kering's total revenue dropped by 6.2%. In a press release, CEO Luca de Meo said, "Gucci remains our top priority. A comprehensive turnaround is underway, with decisive actions across client, distribution and, above all, the offer. We have reset the product architecture and strengthened category focus, with new collections rolling out progressively in stores throughout the year." Following the report's release, Kering's shares decreased by 10.2%. {Kering}

Hermès shares decline 14% amid war in the Middle East

In its Q1 revenue report, Hermès shared that its sales in the Middle East declined by 5.9% from 2025, claiming the war in the Middle East continues to impact its business. The region makes up about 4% of the company's overall sales. In response to the news, Hermès shares fell by 14%. {Hermès}

Tory Burch is looking to buy back General Atlantic's stake

Tory Burch LLC is seeking to repurchase private equity firm General Atlantic's stake in the company. The luxury fashion brand has reportedly taken out a $700 million loan, with $346 million set to be spent on the firm's interest and $300 million on a five-year refinancing plan. General Atlantic became an investor in Tory Burch in 2012 as part of a deal within a legal settlement between the designer and her ex-husband. {Bloomberg}

The RealReal launches 'Real Talk' podcast

The RealReal announced the launch of its new podcast, "Real Talk," hosted by Chief Brand Officer Kristen Naiman. The series debuted an interview with Jennifer Venditti, the Hollywood casting director behind "Marty Supreme." New episodes will be released weekly on all major podcast platforms, including Spotify and Apple, on Wednesdays. {Fashionista inbox}

Vince reports strong Q4 and year results

On Wednesday, Vince shared its Q4 and 2025 fiscal year results, reporting a 4.7% increase in net sales to $83.7 million year-over-year. "Our team executed across all areas of the business, delivering nearly 5% sales growth with profitability exceeding the high end of our guidance ranges," said Brendan Hoffman, Chief Executive Officer of Vince, in a press release. "The strength we saw in our direct-to-consumer business, with approximately 10% growth, demonstrates the power of our strategic initiatives as well as the quality of our product offering which continues to resonate with customers." {Vince}

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Public Relations Manager (PR Manager)
Company: ASB PR
Location: New York
Job Type: Full-Time

About ASB PR
ASB PR is a dynamic public relations agency dedicated to delivering strategic communications and impactful media campaigns for a diverse portfolio of clients. We pride ourselves on creativity, results-driven strategies, and strong media relationships.

Position Overview
We are seeking an experienced and driven Public Relations Manager to join our growing team. This role is ideal for a strategic thinker who excels at managing client relationships, leading PR campaigns, and delivering measurable results.

Key Responsibilities

• Develop and execute comprehensive PR strategies and campaigns
• Build and maintain strong relationships with media contacts and outlets
• Draft and edit press releases, media pitches, and thought leadership content
• Manage multiple client accounts and ensure successful campaign delivery
• Monitor media coverage and analyze campaign performance metrics
• Collaborate with internal teams 

Qualifications

• 3–6+ years of experience in public relations or a similar role
• Strong media relations and communication skills
• Proven ability to manage multiple projects and deadlines
• Excellent writing, editing, and presentation skills
• Agency experience preferred but not required

To Apply: Please send your resume to alexandra@asb-pragency.com

@asbpragency

Hero Products:Sofia Marquise Shaped Tennis Bracelet Diamond ($4,480), Jane Radiant Eternity Ring Diamond Yellow Gold ($5,280), Juliette Diamond Row Necklace Yellow Gold ($3,180)
Stockists:Nordstrom
PR Representation: Mega Mega Projects
How to get in touch: hello@kinnstudio.com

Origin Story

After her family's jewelry was stolen in 2015, Jennie Yoon began collecting photos of the lost heirlooms and searching the Los Angeles jewelry district for artisans who could recreate them. What started as a deeply personal mission evolved into a broader realization that meaningful, high-quality jewelry should be worn every day, not saved for special occasions. From this experience, she founded Kinn Studio in 2017, focused on timeless design, ethical production and accessibility within fine jewelry.

Today, Kinn Studio creates modern heirlooms crafted in solid gold and designed to last. The brand emphasizes everyday wear, encouraging customers to build personal collections that can be layered, lived in and eventually passed down. Rooted in sentiment and simplicity, Kinn Studio blends classic forms with a contemporary sensibility, offering pieces that reflect both personal history and modern style.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Launching on Wednesday, Noir allows shoppers to receive personalized recommendations across product categories, essentially functioning as a "personal shopper in your pocket," ShopMy Co-founder Tiffany Lopinsky tells Fashionista. Consumers can send in prompts ("I need a floor-length gown for a black-tie wedding," for example) that are routed to ShopMy's personal shoppers, who are called "curators" in the platform's parlance. The curators (content creators with established ShopMy presences) then hand-pick selects for the consumer based on their preferences, budget and previous purchases.

"Adding that human element, [...] there's more value than just the pure monetary value of it," Lopinsky says. "It's like, 'I feel good about this outfit because someone who has expertise gave it to me.'"

Noir is currently an exclusive, free perk for ShopMy's gold- and black-tier members (a.k.a. the platform's top spenders), but will be rolling out to more people in the future. Eligible users will receive a specific number matched to their account that they can text with prompts to receive a curated selection in as little as 30 minutes. Of course, the human element adds more time to the process than the instantly gratifying AI chatbot; the trade-off is receiving thoughtful options based on real-life styling skills. Users can also request to work with specific curators, but there is a queue in place to ensure timely responses for any prompt.

Lopinsky likens Noir to traditional brands' and retailers' VIC (very important customer) programs, which reward repeat clients with special services: "One of the main perks of being a VIC is having a personal shopper who helps you, who makes recommendations and basically gives you advice and obviously results in you making better and more purchases," she explains. ShopMy has created a shared VIC program of sorts, as curators can pull from any brand or retailer available on the platform.

With Noir, Lopinsky says ShopMy is "leveraging our network" as the rapidly growing platform boasts more than 185,000 curators worldwide, with many already amassing impressive followings for their own recommendations. As much of today's brand discovery is still achieved through influencers, Noir helps strengthen ShopMy's positioning as a bridge between shoppers, brands and creators: Curators receive commission on purchased pieces, consumers gain a personalized shopping experience tailored to their tastes and brands acquire new (or repeat) customers.

"There's people who enjoy the digging, and then there's people who don't," Lopinsky says. "And I think this is a really good tool for people who don't, who just want something good and something unique and something custom to them."

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In keeping with its name meaning "one of 50," the Spanish jewelry brand handcrafts only 50 units of its collections, each of which are inspired by "a fusion of art, nature, architecture and cultures from around the world," Uno de 50's Global Marketing Director Cristina García-Adán tells Fashionista.

And what better place to unveil the jewelry brand's latest collection than at Gaudí's architectural marvel La Pedrera? Call it kismet, but Uno de 50 didn't have to travel far to reveal its exclusive designs. One of its galleries is conveniently located underneath La Pedrera (also known as Casa Milà), positioning the brand alongside a Spanish heritage icon. To reveal its exclusive designs, Uno de 50 took guests on an immersive tour through La Pedrera's interior that ended in an installation of its sparkling creations in the building's Quatregats Room.

Uno de 50's latest collection consists of 10 designs priced between $795 and $2,275, with each piece featuring a small lock charm indicating which unit out of 50 it is. Perhaps the design most reminiscent of Gaudí's influence is the "Fractal," a wide, collar-like necklace inlaid with green crystals set in organic-shaped silver. "Like an architectural gem, the light refracts through the curves of the metal and avant-garde glass, just like the city's great cultural icons," García-Adán says of the design. Priced at $2,085, the Fractal necklace mirrors the organic forms and pops of green seen throughout La Pedrera and other Gaudí structures like Casa Batlló and Park Güell.

The collection also spotlights statement silver necklaces like "Only You," a multi-strand style invoking the charm of Barcelona's cobblestone streets; "Brief," a layered choker cascading into a string of dragonfly-inspired embellishments; and "Atlantic," a double chain composed of thin metal tabs set with ocean blue crystals. Other designs switch up the all-silver color palette with mixed metals, like the Bond and United styles that highlight interlocking chains.

View the 3 images of this gallery on the original article

Uno de 50 Only You Necklaces, $1,950, available here

"These pieces are authentic works of art that embody the pure essence of the brand and strengthen the emotional connection with customers seeking something truly exclusive," García-Adán notes.

Accompanying Uno de 50's latest collection is the debut of its "The City That Reflects You" Spring 2026 campaign, where the city of Barcelona acts as a mirror to the brand's identity, with its streets and cultural landmarks serving as a starting point for capturing self expression through jewelry.

During Uno de 50's early days in Madrid in the late '90s, the brand committed to its "one of 50" ethos for its entire product assortment, but as it expanded internationally, it boosted its production volumes to meet global demand. Now, its limited editions carry on the "one of 50" legacy while Uno de 50's mass-market collections are available across more than 70 countries. Its key markets include Spain, the U.S., Mexico and Argentina, as these countries represent "the greatest potential for growth and leadership," García-Adán shares. Its global expansion strategy is rooted in bolstering its digital channel and maintaining a consistent narrative of authenticity.

But throughout Uno de 50's continued global expansion, craftsmanship remains at the heart of the Spanish brand: "At Uno de 50, we take the liberty to be authentic, to create unique pieces of jewelry and we remain true to our artisanal spirit," García-Adán says. "[...] We compete in the realms of art, culture, design and value — not just in the category of jewelry."

Uno de 50's Spring 2026 limited-edition collection is available now at unode50.com.

Disclosure: Uno de 50 paid for Fashionista's travel and accommodations to report this story.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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For its second designer collaboration, Old Navy has joined forces with industry darling Christopher John Rogers. Their 46-piece lineup, spanning sizes XS-4X and priced from $24-$85, is now available to shop. "[This partnership] just made sense," Rogers, who's collaborated with J.Crew and Target in the past, tells Fashionista. "We're both brands that celebrate the individual, that celebrate twisting and subverting American classics and are about celebration and fun."

Gap Inc. Creative Director Zac Posen notes that getting the designer on board still took time. "I had to woo him," Posen explains. "It took a few months, but the timing was right. Around the time we launched Anna Sui, I introduced Christopher to our design and merchandising team in San Francisco."

Rogers adds, "We just made some magic together."

Kimora Lee Simmons stars alongside daughters Aoki Lee and Ming Lee in a campaign for the collection, which marries Old Navy's accessible price point, versatile assortment and signature fabrications with Roger's impeccable cuts, detailing and bold colorways. "I'm always looking at artists like John Chamberlain and Pat Steir, people who abstract familiar forms, so with this collection we wanted to take classics like the stripe, the [polka] dot and denim, and really twist them and play around with scale and proportion," Rogers says of the inspiration.

The collection spans utility barrel pants, oversized rugby shirts, drop-waist midi skirts, funnel neck bomber jackets, knits, swimwear and maxi shirt dresses. There's also accessories, including colorful scarves and canvas tote bags. The goal is to offer something that can seamlessly fit into anyone's wardrobe, regardless of their personal style. "Cross-category play is really the story here and giving people the opportunity to find themselves in the pieces," says Rogers.

Rogers likens choosing a favorite piece to "picking a favorite child." (But everyone knows, parents always have a favorite.) He calls out the polka-dot skirt-and-halter-top set, the striped knit set and the many denim pieces. "He has lots of kids," Posen quips.

"This is a celebration of American fashion," Posen adds. "This is about playing with fashion and making it accessible, easy and fun. We need more fun, joy and expression in the world, and fashion is a great creative expression for our customers."

View this post on Instagram

Christopher John Rogers x Old Navy is available to shop at OldNavy.com and select Old Navy stores nationwide beginning April 15, 2026. See and shop the full collection below (with prices!).

Old Navy x Christopher John Rogers
Crop T-Shirt, $34.99, available here.

Old Navy x Christopher John Rogers
Oversized Scarf, $24.99, available here.

Old Navy x Christopher John Rogers
Oversized Scarf, $24.99, available here.

Old Navy x Christopher John Rogers
Oversized Scarf, $24.99, available here.

Old Navy x Christopher John Rogers
Large Canvas Tote Bag, $34.99, available here.

Old Navy x Christopher John Rogers
Large Canvas Tote Bag, $34.99, available here.

Old Navy x Christopher John Rogers
Drop-Waist Midi Skirt, $59.99, available here.

Old Navy x Christopher John Rogers
Drop-Waist Midi Skirt, $59.99, available here.

Old Navy x Christopher John Rogers
Drop-Waist Midi Skirt, $59.99, available here.

Old Navy x Christopher John Rogers
Maxi Shirt Dress, $74.99, available here.

Old Navy x Christopher John Rogers
Maxi Shirt Dress, $74.99, available here.

Old Navy x Christopher John Rogers
Crop T-Shirt, $34.99, available here.

Old Navy x Christopher John Rogers
Crop T-Shirt, $34.99, available here.

Old Navy x Christopher John Rogers
Crop T-Shirt, $34.99, available here.

Old Navy x Christopher John Rogers
Oversized Button-Down Poplin Shirt, $54.99, available here.

Old Navy x Christopher John Rogers
Oversized Button-Down Jean Shirt, $54.99, available here.

Old Navy x Christopher John Rogers
Halter Maxi Dress, $64.99, available here.

Old Navy x Christopher John Rogers OneShoulder Maxi Dress, $59.99, available here.

Old Navy x Christopher John Rogers OneShoulder Maxi Dress, $59.99, available here.

Old Navy x Christopher John Rogers
Oversized Rugby Top, $49.99, available here.

Old Navy x Christopher John Rogers
Oversized Rugby Top, $49.99, available here.

Old Navy x Christopher John Rogers
One-Shoulder Twist Top, $39.99, available here.

Old Navy x Christopher John Rogers
Poplin Drop-Waist Dress, $69.99, available here.

Old Navy x Christopher John Rogers
Jean Drop-Waist Dress, $69.99, available here.

Old Navy x Christopher John Rogers
Halter Swimsuit, $59.99, available here.

Old Navy x Christopher John Rogers
Halter Swimsuit, $59.99, available here.

Old Navy x Christopher John Rogers
Long-Sleeve Back Keyhole Top, $59.99, available here.

Old Navy x Christopher John Rogers
Sweater Midi Skirt, $54.99, available here.

Old Navy x Christopher John Rogers
Halter Drop-Waist Dress, $74.99, available here.

Old Navy x Christopher John Rogers
Chore Utility Jean Jacket, $84.99, available here.

Old Navy x Christopher John Rogers
Mid-Rise Baggy Wide-Leg Jeans, $64.99, available here.

Old Navy x Christopher John Rogers
Mock-Neck Bomber Jacket, $79.99, available here.

Old Navy x Christopher John Rogers
Mock-Neck Bomber Jacket, $79.99, available here.

Old Navy x Christopher John Rogers Mid-Rise Baggy Wide-Leg Jeans, $64.99, available here.

Old Navy x Christopher John Rogers
High-Waisted Pull-On Utility Barrel Pants, $69.99, available here.

Old Navy x Christopher John Rogers
High-Waisted Pull-On Utility Barrel Pants, $69.99, available here.

Old Navy x Christopher John Rogers
High-Waisted Barrel Pants, $59.99, available here.

Old Navy x Christopher John Rogers
Halter Peplum Top, $49.99, available here.

Old Navy x Christopher John Rogers
Halter Peplum Top, $44.99, available here.

Old Navy x Christopher John Rogers
Jean Halter Peplum Top, $49.99, available here.

Old Navy x Christopher John Rogers
Chore Utility Jean Jacket, $84.99, available here.

Old Navy x Christopher John Rogers HighWaisted Barrel Jeans, $69.99, available here.

Old Navy x Christopher John Rogers Tank Top, $24.99, available here.

Old Navy x Christopher John Rogers Tank Top, $24.99, available here.

Old Navy x Christopher John Rogers Tank Top, $24.99, available here.

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Sara Moonves and W Magazine launch WYouth

CEO of W Media and Editor-in-Chief of W Magazine, Sara Moonves, announced on Tuesday the launch of WYouth, a new bi-annual print publication for a younger generation. Ava Nirui, a New York-based creative director who previously served as head of global creative at Marc Jacobs and launched its Heaven sub-label, is the new magazine's editor in chief. Sofia Coppola and daughter Cosima Mars will act as contributors. {Fashionista inbox}

LVMH fashion sales drop

On Monday, LVMH released its Q1 earnings report for 2026. The data shows that the conglomerate has so far brought in revenue of €19.1 billion this year, marking a 6% decline on a reported basis, and 1% increase on an organic basis, compared to the same time last year. Notably, its fashion and leather goods division saw the most significant decline, with organic revenue down 2%. The company says its business has been impacted by the ongoing conflict in the Middle East, though it did call out the success of Jonathan Anderson's new Dior products. {LVMH}

Golden Goose begins bond sale to fund acquisition

Golden Goose Group SpA is looking to sell seven-year fixed and floating rate notes to fund its acquisition by HSG, a Chinese private equity firm. Each note will reportedly raise at least €350 million, with all proceeds set to be put towards repayment of existing debt, cash overfunding, transaction fees and more. {Bloomberg/paywalled}

Which AI fashion ads are resonating with consumers?

The use of AI technology in advertising has typically not landed positively with fashion consumers. With the industry being propelled by human skill, creativity and hand-done artistry, the use of AI inherently feels threatening. "AI can help produce an ad super efficiently, but for the core creativity behind the idea to resonate well with the target audience, it still must come from humans," said Emanuela Prandelli, a professor at Bocconi University in Milan who studies digital marketing in the fashion industry. Rather than hide the use of the AI, brands can offer transparency and intentionality to "amplify rather than replace human creativity," which can help consumers feel more at ease about the tech. {Business of Fashion/paywalled}

Why brand accounts are always in the replies

"On platforms like X, Instagram and TikTok, people scroll straight to replies looking for something entertaining," said Ryan Meegan, chief marketing officer at Dude Wipes, the social media accounts of which have been commenting and replying on other accounts' posts for years. He shared that as these algorithms have evolved, the platforms have been rewarding back-and-forth interactions between users more than ever. That direct engagement between brands and consumers can often cause a larger marketing moment than a regular ad or static post. {Modern Retail}

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Price Range: $22 - $65
Hero Products:Acaríciame Más Spicy Lip Serum ($30), Mírame Eye Shadow Palette ($65)
Stockists:Credo Beauty
PR Representation: KJH PR
How to get in touch:Contact form

Origin Story

Aora was born out of a simple but uncomfortable realization: "Clean" beauty wasn't actually clean. After more than a decade at L'Oréal, Co-founder Nour Tayara saw firsthand how much innovation went into formulas while packaging, much of it plastic and unrecyclable, remained largely overlooked. The disconnect became impossible to ignore. In 2022, Tayara left corporate beauty to build Aora, a Mexico-born 100% plastic-free color cosmetics brand designed to challenge the industry's dependence on plastic without compromising performance or aesthetics. From the beginning, Aora took a packaging-first approach, developing products using materials like aluminum and tin to create fully recyclable, plastic-free designs.

Equally important was redefining what sustainable beauty could look like. Inspired by Mexico's bold, expressive culture, Aora set out to prove that sustainability doesn't have to be minimal or muted. Its products are vibrant, tactile and designed to be seen, used and kept. Since launching, the brand has gained a devoted following and cultural momentum, culminating in its U.S. retail debut with Credo Beauty. For Tayara, Aora is about more than products — it's about setting a new standard for how beauty is created, experienced and ultimately, disposed of.

Unlike typical skin-care companies, these "fresh" brands create ointments, ampules and salves in small batches to retain potency of active ingredients — antioxidants, vitamins and botanical extracts — that tend to degrade over time, often without the use of preservatives common in standard skin care. While the FDA doesn't require cosmetics to have specific shelf lives or expiration dates on labels, the industry standard is that unopened skin-care products generally last two to three years, while opened products should be used within six months to a year. Conversely, freshly made, preservative-free skin-care needs to be used with much more urgency, usually within two to six months.

What brands are making 'fresh' skin care?

While the concept has recently been gaining traction, it’s not by any means new. Lush has been producing freshly made skin care for decades. "We see ourselves as the architects of fresh skin care," Global Retail Director Claire Constantine tells Fashionista. "We've spent 30 years proving that beauty should have a 'made-on' date, not a three-year expiration date designed for a warehouse shelf."

Newer iterations of fresh, made-to-order skin care include the brand Skin at Peace, which uses a subscription model and makes preservative-free products weekly that have a 60-day shelf life. The brand's full system, which includes a cleanser, toner, day and night cream, costs $125 with a subscription, while individual products are available to purchase for $35-$55.  Dr. Rodrigo Garcia created the brand with his wife Lindsey Garcia, a holistic esthetician. Her ongoing battle with rosacea flare ups led the pair to seek out — and ultimately create their own — alternatives to traditional products. The brand boasts a score of 92.5 on Yuka, an app often used by consumers to judge the "safety" of ingredients in foods, cosmetics and cleaners. With a customer base of people with sensitive, reactive skin, Skin at Peace claims its line is particularly helpful for those with rosacea, acne and allergies. 

Exponent Beauty takes a different approach, offering serums with a powder active at "peak potency" that you mix in manually together in your hands. Swedish brand Skinome, meanwhile, sells freshly made skin care intended to be stored in a refrigerator. There's also Niki Newd, which uses "the finest Nordic and Mediterranean ingredients" to create products that last for up to six months.

"Our view is that shelf-stable skin care preserved for long-term storage comes with tradeoffs, particularly for the skin microbiome," Skin at Peace co-founder Dr. Garcia, who is an MD and microbiologist, explains. "We take a different approach: Products are freshly made, used within a short window and designed to support healthier skin without the microbiome disruption that preserved products can create."

A through line of "clean" beauty messaging has long been that preservatives are the enemy. Larissa Jensen, global beauty industry advisor at market research firm Circana, says that "roughly half or more of consumers report they actively seek clean options across all beauty categories." So it's not surprising that this wave of "fresh," preservative-free brands — a more specific iteration of "clean" beauty — would pique consumer interest.

What do the experts say?

Does the science support the notion that fresher is better? Marginally, says Kelly Dobos, a cosmetic chemist and adjunct professor of cosmetic science at the University of Cincinnati: "In recent years, fresh or made‑to‑order skin care has been positioned as a scientific upgrade suggesting that products are more potent simply because they are newly made. From a formulation standpoint, that claim contains a small grain of truth, but is largely overstated."

The degradation of actives in traditional skin care isn't as dramatic as some brands claim. Perry Romanowski is a cosmetic chemist, industry veteran and the vice president of Element 44 Inc, a prominent science education and consulting firm specializing in cosmetic formulation. According to him, "for ingredients like bakuchiol, niacinamide or lactic acid, freshness has no impact on the performance story."

Usually, if a product is meaningfully losing its ability to perform within weeks or even months, it's a formulation issue rather than an ingredient one, Dobos adds, "but modern cosmetic chemistry offers many ways to protect sensitive ingredients through encapsulation, antioxidants, pH control and packaging. In other words, freshness is not inherently superior, but good formulation is."

The exceptions are highly unstable actives, like L‑ascorbic acid, a form of vitamin C that is commonly used in skin care. Dr. Michelle Wong, who also goes by Lab Muffin across social media, is a science educator and cosmetic chemist in Sydney, Australia. She thinks that the degradation of L-ascorbic acid is still less of a problem than a lot of people think based on her own tests. "It takes a pretty long time for a big drop in the amount of active L-ascorbic acid, even if you just have plain L-ascorbic acid dissolved in water, in light or when it's open to air."

Retinol is another historically less-stable active. "But again, there are really good formulas now," Dr. Wong notes. "There are formulas where you can have retinol in a jar and it will stay active for a year or two."

Dr. Garcia assures me that his goal with Skin at Peace "isn't fear-based marketing or attacking other brands." His findings are based on published studies, cited on the brand's website, that preservatives can disrupt the natural skin flora or alter the microbiome. "Our philosophy is biosensitivity and biomimicry; supporting the skin in the way healthy skin naturally functions."

Romanowski isn't convinced. "This is classic fear mongering marketing," he says. "Marketers treat any scary in vitro signal as if it proves consumer harm. That is not how toxicology works." In vitro studies are conducted on cells or microbes in a lab setting, while in vivo studies are tested on living subjects or real human skin. The distinction matters: "Of course, if you dump a preservative onto cells or microbes at high enough concentrations, you can absolutely get a negative effect," Romanowski continues. "But skin is not a petri dish, and a finished cosmetic formula is not the same as a raw ingredient tested in isolation. In fact, some in vivo work on full cosmetic formulations has found little to no measurable microbiome disruption under normal use conditions."

Critics also point out that going preservative-free doesn't eliminate risk so much as redistribute it. Many preservative-free products rely on short use periods, refrigeration or essential oils, “all of which shift risk management onto the consumer rather than solving the underlying challenge,” Dobos warns.

"Perhaps the biggest misconception is that 'natural and fresh' means safe, while ‘synthetic and shelf stable' means harmful," Romanowski explains. "The cosmetic industry was started because natural solutions were inferior to synthetic products chemists could put together. Honey and milk worked fine until we discovered petrolatum, mineral oil and glycerin, which work much better."

Dobos echoes this philosophy: "Fillers really get a bad rap," she says. "They play essential roles in controlling delivery of efficacious ingredients, improving skin feel and ensuring stability. Without these components, many formulas would be unstable or just unpleasant to use. Effective skin-care products are built as systems, not single hero ingredients."

What's the consumer takeaway?

For most consumers, the question isn't just whether fresh skin care works, but whether it's worth the cost and hassle associated with it. And on the industry side of things, freshly made skin care is notably difficult to scale, and thus unlikely to gain widespread traction.

"There will be hardcore fans, but going mainstream would be a challenge because super‑fresh, short‑shelf‑life products aren't for everyone," notes Circana's Jensen. "Because of this, fresh skin care will probably stay niche: cool for enthusiasts, but not the everyday consumer."

Dr. Garcia seems to enjoy creating for an underserved, niche community of customers, many of whom keep coming back to Skin at Peace. Subscriptions for the brand's full system currently have a 96% renewal rate; and sales have increased by 350% in the last quarter, according to the company. The plan for Skin at Peace is to scale slowly, introduce a quiz to recommend products for people based on their concerns, and launch a sunscreen next.

The Bottom Line

Is freshly made skin care beneficial or not? The answer seems to lie somewhere in the middle. It may serve as a helpful solution for a small minority of consumers — particularly those who experience irritation and have some distrust of corporations and ingredients, who and are (understandably) less inclined to try and decipher scientific jargon. Fresher, as it turns out, can sometimes be better.

"Fresh skin care can make sense in very narrow cases," Dobos says. "But it is not a meaningful scientific breakthrough on its own. When 'freshness' becomes a substitute for solving stability, safety or delivery challenges through chemistry, it risks being more about marketing than substance. The real measure of a good skin-care product isn't how recently it was made, but how well it's formulated, tested and designed to perform consistently over time."

With rising temperatures playing a crucial role in people's outfit decision-making, bras and bikinis sufficed as tops, while barely-there mini skirts, fully see-through lace pieces and micro shorts were the most popular choices for bottoms. But a lack of clothing doesn't imply a lack of sartorial planning. Ahead of the weekend, festival goers scoured Pinterest for styling inspiration: Searches for “sheer skirt outfit street styles” surged 60% year-over-year on the platform, while searches for “belt charms” (likely inspired by Katseye) went up 40%, and searches for "silly T-shirts" (perhaps spurred by Addison Rae’s Britney Spears-esque paparazzi photo) rose by 65%.

Standout tees in Rae’s mainstage crowd included phrases like “Need money for pur$e” and “Here for fame.” Justin Bieber merchandise was everywhere, too, whether it was new pieces from his SKYLRK brand (one of the weekend’s longest pop-up lines) or vintage tour tops pulled out of Beliebers' archives. And on Day 3, Karol G listeners brought their “Tropicoqueta” A-game. (Searches for outfits inspired by the singer’s aesthetic soared by 105% leading up to her Sunday night set). Fans integrated various Latin American flags, airbrush-style swimsuits, animal print, feathers and plenty of body glitter into their looks.

Below, see all the best street style we spotted during Weekend One of the 2026 Coachella Music Festival.

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Hugo Boss to Sponsor the Australian Open

Hugo Boss is replacing Ralph Lauren as the title sponsor for the Australian Open. The luxury brand will dress the Australian Open's staff of 4,000, have its branding displayed around the venue and create replica teamwear, merchandise and off-court capsules. The move will help Hugo Boss' cultural relevance and global visibility. {Business of Fashion/paywalled}

Stefano Cantino Joins Dolce & Gabbana as Co-CEO

Dolce & Gabbana has appointed Stefan Cantino as co-CEO. He will work alongside Alfonso Dolce, chairman and CEO. Cantino has extensive luxury experience, holding executive positions at Louis Vuitton and Prada, and serving as Gucci's CEO. "It is an honor for me to join Dolce & Gabbana, a brand that represents Italian excellence around the world in such an extraordinary way," said Cantino in a statement. {WWD/paywalled}

A Deep Dive into Euphoria Season 3 Costume Designs

Natasha Newman-Thomas spoke with The New York Times about how she approached the costume designs for Euphoria Season 3. She wanted the characters to lean into their style transition between graduation and adulthood. Standout pieces include dressing Nate (played by Jacob Elordi) in a Bottega Venetaleather flannel shirt and pulling vintage designs for Lexi (Maude Apatow). {The New York Times/paywalled}

Hermès Moves Forward With Growth Plans Amidst Luxury Slowdown

Despite the luxury slowdown and Iran War-induced geopolitical tensions, Hermès continues with its growth plans, with its latest development being the opening of another leather-goods plant in France. The site will mainly produce Kelly handbags and will increase production of the Constance and Bride de Jour. Hermès plans to open three more leather-goods facilities in France in the next four years. {Bloomberg/paywalled}

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In past years, the run of the show was comprised mostly of emerging and indie designers. (LIM College separates itself from other fashion institutions by focusing exclusively on the business side of the industry.) This year, however, featured more student design talent. It was the first runway since the Japan Educational Foundation (JEF) acquired LIM. As such, recent graduates from JEF-owned ESMOD, one of the top fashion design schools in Paris, had the chance to showcase their work.

The show — aptly titled "Global Fashion Fusion" — was divided into seven parts: It began with designs by the New York-based brand Nicole Miller, followed by Amazon looks styled by LIM students. The student design talent came next, first from LIM and then from ESMOD. Creations by Veronica Fletcher for her brand Sonny Michael walked down the runway for part six, titled "Heritage & High Fashion." More Amazon looks closed out the show.

Ahead, see the standout designs from the 2026 LIM College Fashion Show.

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Los Angeles has become one of the most influential centers of fashion today — home to the largest apparel manufacturing hub in the United States and a creative ecosystem where fashion intersects with entertainment, media and digital culture in ways that are reshaping the industry itself.

At ASU FIDM, Arizona State University's fashion school, students are immersed in that intersection from day one. With programs based in Los Angeles and Phoenix, the school offers a Bachelor of Arts in Fashion and a minor, with pathways spanning design, technical design, business and fashion studies.

The curriculum moves between craft and concept. Students develop technical skills — patternmaking, construction, digital design — while also engaging with branding, sustainability and the evolving systems that define how fashion is created, distributed and consumed.

Faculty bring that reality into the classroom. Many are active in the industry, and visiting creatives add to the mix. Designer Anna Sui has engaged directly with students — part of a broader lineup that includes costume designer Paul Tazewell, stylist and creative director B. Åkerlund, and retail executive Mickey Drexler — bringing perspectives that span runway, red carpet and global brand strategy.

That proximity to industry is reflected in student outcomes. ASU FIDM is consistently among the top schools represented in the Fashion Scholarship Fund, with students recognized for work that addresses real challenges across sustainability, innovation and merchandising.

Just as important: students are expected to produce. They collaborate with industry partners, experiment with materials and technologies and present their work in professional settings, including runway showcases in Los Angeles. Access to the ASU FIDM Museum adds another layer — connecting contemporary practice to fashion history through one of the country's most significant collections.

In a fashion landscape increasingly shaped by image, content and celebrity, Los Angeles operates as a kind of image capital — where fashion is not only designed, but seen, shared and amplified at scale.

For those earlier in their journey, summer programs in Los Angeles and Phoenix offer an entry point, introducing high school students to design, styling and merchandising through immersive, portfolio-driven experiences.

Grounded in Los Angeles and connected to a broader West Coast creative economy, ASU FIDM offers a distinct vantage point — one that reflects not just where fashion has been, but where it's going.

Related: See All the Winners From the Fashion Trust U.S. 2026 Awards

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Related: Carolyn Bessette Kennedy’s Iconic Sunglasses Are Being Reissued This Weekend

Related: Weekly Drop Watch: Alo Newness, Staud Home, Levi's x Bode and More

Homepage photo: Stefanie Keenan/Getty Images for Fashion Trust U.S.

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Stefano Gabbana Isn't Exiting Dolce & Gabbana

Stefano Gabbana has stepped down from his management positions in the Dolce & Gabbana group, but contrary to earlier reports, he has not ceased his creative activities. Effective as of Jan. 1, 2026, Gabbana has resigned from his positions within Dolce & Gabbana Holding Srl, Dolce & Gabbana Trademarks Srl and Dolce & Gabbana Srl, the company clarified. {Vogue Business/paywalled}

Jo Malone Responds to Estée Lauder Companies Lawsuit

Estée Lauder Companies issued high court proceedings against Jo Malone and Zara U.K. for using Malone's name on certain products, and now Malone has responded via an Instagram video. Malone explains her side of the story, noting that her professional relationship with Zara began seven years ago and that they have gone "above and beyond" to ensure the fragrances they collaborated on were clearly from Malone, the person, rather than Jo Malone London, the brand. Malone says she is currently putting together a defense for the lawsuit. {Instagram}

Victoria Beckham Ltd. Chairman Steps Down

Ralph Toledano has stepped down as chairman of Victoria Beckham Ltd. after eight years. "Technically, I'm retiring but in reality it's the start of a new chapter for me, and my mind is still working 24/7," Toledano said. Toledano has served as chairman since 2018. He said he'll now be devoting himself to reading, writing and mentoring fashion and creative talent. {WWD/paywalled}

L.A. TV Shows Are Bolstering Local Fashion Brands

Many of today's hit TV shows are shooting in Los Angeles while also positioning the city as "a fashion engine with a distinctly local point of view," Booth Moore writes for Vogue Business. Shows like "Euphoria," "I Love L.A.," "Nobody Wants This," "Shrinking" and "The Studio" are dressing characters in accessible, L.A.-based brands. For example, "Euphoria"'s costumes were sourced from local stores such as Replika, Aralda, Scout, Wasteland, Crossroads and even Goodwill. {Vogue Business/paywalled}

Proenza Schouler Is Hosting an Archive Sale

Proenza Schouler is hosting an exclusive archive sale online from April 12 at 9 a.m. through April 19 at 11:59 p.m. The sale will feature the last pieces from the Jack McCollough and Lazaro Hernandez era. More than 200 styles from the archive priced at up to 70% off retail will be available. Shop the sale here. {WWD/paywalled}

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Fashion Launches

Alo's New Sneaker

Alo expanded its sneaker range with the launch of the Alo Trail, a "high-performance silhouette engineered for multi-terrain movement through different worlds," per a press release. The style marks the brand's fourth sneaker offering. Available in three neutral colorways, it retails for $295. Get it at aloyoga.com.

Levi's x Bode

Levi’s and New York–based American luxury label Bode dropped a limited-edition collaboration on Friday, "blending personal storytelling with classic American denim." Designed by Emily Adams Bode Aujla, the Levi's x Bode Barrel Racer Jean "draws inspiration from her childhood memories and her childhood pony named Checkers, a retired barrel racer," per a press release. Shop the collection at bode.com.

J. Press x Only NY

J. Press unveiled a collaboration with Only NY, combining the latter's signature colorway with "staple J. Press styles" — a rugby shirt, an OCBD and a navy blazer. The nine-piece capsule, which ranges in price from $48 to $895, is available at jpress.com.

Snow Goose by Haider Ackermann Spring 2026

Canada Goose dropped the Spring 2026 Snow Goose collection, designed by Haider Ackermann. The lineup "explores the use of color through contrast, light and the human form in motion," as described in a press release. It comprises lightweight color-blocked windbreakers, reflective jackets and skintight jerseys in a mix of bright pink, dark umber, vivid blue and bold coral tones. Shop it at canadagoose.com.

Lingua Franca x Kenneth Cole

Kenneth Cole reunited with Lingua Franca for a seven-piece limited-edition capsule centered on freedom of speech, "arriving at a moment when open dialogue feels increasingly vital," as described in a press release. The genderless collection features hand-embroidered sweaters and tees that "extend both brands' longstanding advocacy, affirming support for the First Amendment, while encouraging individuals to actively use their voices." Ten percent of proceeds from each product sold will benefit the Committee to Protect Journalists, supporting journalists worldwide through advocacy and direct aid. Shop the collection (priced from $95-$380) at kennethcole.com and linguafrancanyc.com.

Staud Debuts Staud Home

Staud has officially expanded into homeware with the launch of Staud Home, a new collection that "extends the brand's sensibility beyond the wardrobe and into a world of lived-in spaces," stemming from designer Sarah Staudinger's ceramics practice. The core of the collection features one-of-a-kind pieces made at her Los Angeles studio, alongside vintage finds, leather home objects and textile pieces sourced by Staudinger herself. Shop at staud.clothing.

Sézane's Getaway Edit

Sézane introduced its Getaway Edit this week, featuring swimwear, beach bags, accessories and other vacation-ready pieces. The collection features the brand's signature spring florals, timeless colors and leopard print and is priced from $55 to $285. Shop it at sezane.com.

Roxanne Assoulin Cubic Collection

Roxanne Assoulin introduced its newest jewelry line, the Cubic collection, featuring necklaces, bracelets, earrings and rings made with cubic zirconia and crystal. Prices range from $45 for individual charms to $330 for the cluster necklace. Shop them at roxanneassoulin.com.

La Ligne 10th Anniversary Collection

La Ligne celebrated its 10th anniversary with a special collection dubbed "The Perfect 10," a capsule highlighting the brand's signature wardrobe pillars. Featuring denim, knitwear, tailoring, shirting and other everyday essentials, the collection ranges in price from $115-$395. An accompanying campaign features Connie Britton, photographed by Zoey Grossman and styled by Alex Harrington. Shop the capsule at lalignenyc.com.

Miron Crosby Launches Patent Leather Boots

Miron Crosby introduced its first-ever patent leather boots with the launch of the Maggie Patent collection. It debuts the brand's signature Maggie silhouette in a high-gloss finish and three colorways — Beurre, Sable and Transformative Teal — for $1,295. Shop them at mironcrosby.com.

Frame Summer 2026

Frame unveiled its Summer 2026 collection this week, "rooted in the rhythm of European summers" with a color palette of lemon yellow, pistachio green and cream. It spans outerwear, knits and denim, priced from $98-$1,198. Shop the collection at frame-store.com.

Tanner Fletcher x Larroudé

Tanner Fletcher and Larroudé teamed up for their first ever collaboration — a vintage-inspired lineup of satin mules, lace-trimmed heels, ivory embroidered boots and more —that debuted at Tanner Fletcher's Wedding Runway Show on Wednesday. The nine different styles are priced from $290-$750 and available at larroude.com.

Beauty Launches

Bellami Halo Pro

Hair extensions brand Bellami introduced its new ready-to-wear extension innovation, Halo Pro, a low-commitment, easy-to-use extension option that can be applied quickly and removed easily. Available in a variety of lengths and colors, the Halo Pro is accessible for both first-time and experienced users, whether for everyday wear, special occasions or simply trying out a new look. Shop the Halo Pro (priced from $320-$595) at bellamihair.com.

Hung Vanngo Beauty's New Bronzer

Hung Vanngo Beauty expanded its color cosmetics lineup this week with the launch of Tansculpt Bronzing Contour Balm ($34). Described in a press release as "a sensorial balm-to-powder formula that melts into skin for seamless, long-wearing dimension," the product comes in eight shades that bronze, sculpt or both. Shop them all at hungvanngobeauty.com and sephora.com.

Vyrao Drops Scented Body Care

Vyrao entered body care this week with its Cream Scent for Hand & Neck ($65), which "reimagines perfume as a portable, skin-nourishing ritual, transforming everyday touchpoints like the hands and neck into moments of connection, joy and sensory wellbeing," as described in a press release. The buttery, ceramide-enhanced formula comes in five scents, all available now at vyrao.com.

Guerlain's New Fragrances

Guerlain expanded its L'Art & La Matiere fragrance collection with the introduction of four eau de toilettes inspired by "the moments of life and the sensorial experiences associated with them, from your first baby, your wedding day or fresh laundry." The five scents — Eau de Cashmere, Eau de Coton, Eau de Tulle, Eau de Lingerie and Eau de Popeline — retail for $250 each at guerlain.com.

Beauty of Joseon's New SPF

K-beauty brand Beauty of Joseon added a new sunscreen to its lineup, Dayscreen Moisturizer SPF 30 ($20). Described as a "hybrid moisturizer-SPF," the lightweight formula includes green tea and ceramides to protect and moisturize. Get it at sephora.com.

Ilia's Serum Sunscreen

Beauty brand Ilia also introduced a new sunscreen this week, Sun Serum Mineral Sunscreen SPF 50 ($40). It offers UVA/UVB protection along with hydration, but without an oily finish, per the brand. Available in two tinted shades (Light-Medium and Medium-Deep), the SPF is available now at iliabeauty.com and sephora.com.

Hero Products:My Way Ring ($575), Rockaway Mini Pyramid Half Paved Ring ($2,360), Wish Box Rise Necklace ($10,080)
Stockists:Farfetch, Olivela
PR Representation: Mega Mega Projects
How to get in touch: info@statement.paris

Origin Story

Founded in 2018 by Amélie Huynh, the jewelry brand Statement Paris was born from a passion for art and a desire for affirmation that is both monumental and ornamental. Having honed her craft at one of the most prestigious houses on Place Vendôme, Huynh's creations reveal a profound connection between precious materials and pure emotion.

Craftsmanship lies at the heart of every Statement Paris creation. Employing the ancient technique of lost-wax casting, the Maison's artisans devote up to 70 hours to pieces such as the My Way diamond-pavé ring, ensuring uncompromising quality and meticulous attention to detail. Beyond creating extraordinary jewelry, Statement Paris is dedicated to inspiring those who wear its pieces to express their individuality and share their story.

Price Range: $9-$284
Hero Product:Mochi Mochi Luminous Cream ($48)
Stockists:Sephora
PR Representation: Note PR
How to get in touch: info@damdamofficial.com

Origin Story

In 2019, Giselle Go and Philippe Terrien envisioned a beauty brand that married ancient Japanese philosophy with the exciting technological advancements of today. The duo is inspired by their life in Tokyo — itself a city of beautiful contradictions between old and new Japan. Go and Terrien founded Damdam at this intersection. Its products are born of ancient rituals, developed with Japanese craftsmanship, and powered by the best of modern skin science.

Though the festival has been around for 27 years, it hit a commercial turning point around 2016, when courting influencers and making everything as Instagrammable as possible had become a top priority for events. Ten years later, brands are continuing to invest in Coachella and attract influential festival-goers with photo ops and free stuff, and there's plenty of fashion and beauty activations to take note of for 2026.

Revolve Festival (returning for its ninth year) and Camp Poosh (back for a fourth time) are once again among the weekend's most highly anticipated events, both of which incorporate countless brand partnerships as well. There are plenty of new branded experiences, too — both on and off the campgrounds. For instance, Justin Bieber and wife Hailey are both capitalizing on the former's Saturday performance with activations for their respective brands: SKLYRK and Rhode.

Other brands in the mix include commercial giants like Neutrogena, Gap and Always, all of which are official partners to the festival. K-Beauty star Medicube, meanwhile, will stage its biggest U.S. activation yet. See all the fashion and beauty activations happening at this year's Coachella below.

Gap's 'Hoodie House'

Open to the public. Location: Near the artist merch tent, on the way to Sahara.

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As the festival's exclusive apparel sponsor and official merchandise partner, Gap is hosting The Hoodie House. In this immersive hub, showgoers can shop and customize products, including a limited edition Gap x Coachella hoodie (available both weekends).

Camp Poosh

Invite only

On Saturday of Weekend One, Kourtney Kardashian Barker's Camp Poosh is returning to the desert for its fourth year. At a private residence, influencers, media and celebrities will enjoy a special performance by Ashlee Simpson, plus plenty of activations and "wellness moments" in partnership with sponsors like Lemme, Kylie Cosmetics, Loft and Sexyhair. As a bonus, the Kardashian family's go-to caterer Chef K will be on-site to feed the crowds (exciting for any avid fans of "The Kardashians" on Hulu).

Revolve Festival

Invite only

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The highly coveted Revolve Festival — otherwise known as the influencer Olympics — is back for its ninth year at Coachella. This year's iteration of the Weekend One event will be carnival-themed, officially titled "The Grand Revivre." After shopping a curated festival edit of exclusive styles from brands like Amanda Uprichard and Leslie Amon, attendees can partake in classic fair games, plentiful photo opps and live music performances by Don Toliver, Mustard, Kehlani and more.

Those unable to make it to the desert can visit Revolve's Los Angeles store at The Grove throughout April for an immersive festival-like experience featuring DJs and drinks from Bloom, while supplies last.

American Express x Marriott Bonvoy

Open to the public

Marriott Bonvoy and American Express are hosting two pop-ups. The first is their "GA Travel Experience" on the festival grounds, where Marriott Bonvoy members and American Express cardholders can immerse themselves in a photo experience inspired by their destination of choice. They'll also have Starbucks espresso and cream canned drinks available to-go, plus postcards to send to yourself or a friend.

On the Coachella campgrounds, Marriott Bonvoy members and American Express cardholders can enjoy multiple days of activations at "The Postcard Cabin."

• Thursday, April 9 | Pick up "Just-in-Case" cases featuring Neutrogena and Method products, plus an eye mask and toothbrush.
• Friday, April 10 | Add sparkle to your glam with face gems, glitter, hair accessories and more.
• Saturday, April 11 | Canned Starbucks coffees available.
• Sunday, April 12 | Refresh yourself with Medicube skin-care products and recover from the busy weekend.

Method

Open to the public

As the festival's official Body Wash, Shampoo and Conditioner Sponsor, Method held three interactive pop-ups on the grounds: the body wash portal, the hair portal and the transformation portal. In each activation, attendees could freshen up with a cooling cryo blast, hair styling touch-ups and more inspired by the scents of Method products. For those camping, the brand distributed personal care products to keep festivalgoers fresh and clean throughout the weekend.

Rhode World

Invite only

On Saturday of Weekend One, Hailey Bieber is bringing "the world of Rhode" (also described as Rhode World) to Coachella. Those invited will have first access to upcoming launches from the brand and participate in activities like balloon pop games, claw machines and a touch-up room featuring Rhode products and makeup from co-sponsor Sephora.

Unplug with Pinterest

Open to the public. Location: Coachella Courtyard, by the main entrance, across from the VIP lounge.

Throughout Weekends One and Two, Pinterest will host a phone-free Trend Discovery Activation on the festival grounds. Guests can create custom charms, touch up their looks with E.l.f. Cosmetics products and personalize stickers and postcards inspired by the app's 2026 Festival Trends Report.

Barbie

Open to the public. Location: Next to the Main Entrance, South of the Artist Merchandise, and directly across from The Do LaB.

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For the first time ever, Barbie is headed to the desert for its "You Can Be Any Barbie" activation, in partnership with Olandria Carthen from "Love Island USA" during Weekend One. Attendees can enjoy a Barbie Charm Bar to create their own doll-inspired charm and a portrait studio with professional studio lighting. The brand is also collaborating with Coachella on a line of merchandise, available for sale at the festival's main merchandise tent.

Wavytalk

Open to the public

As the Official Hair Tools Partner of Coachella 2026, Wavytalk will be offering hairstyling services on the festival grounds to attendees. During Weekends One and Two, guests will be able to experiment with braids, blowouts and more at the hands of expert stylists.

Urban Decay

Invite only and open to the public.

Urban Decay is popping up at multiple activations around Coachella Weekend One. At the 818 Tequila Outpost Booth, the brand will be showcasing products like its All Nighter Setting Spray and 24/7 Liquid Stick. After each night of the festival, the brand is co-hosting an "All Nighter Lounge" with Revolve.

Pacsun's Roadside Stand

Invite only and open to the public. Public location: 59511 CA-111

Before heading to the festival grounds, attendees can stop by Pacsun's pit stop at 59511 CA-111 and pick up exclusive merchandise and dirty sodas — plus tooth gem and flash tattoo services. In addition to the pop-up, the brand is hosting a select group of influencers and creators at a house for Weekend One.

Sugared + Bronzed Tiny Home Pop-Up

Open to the public. Location: Near 49810 Jefferson St. Indio, CA 92201.

Now through April 25, Sugared + Bronzed is hosting a pop-up in Indio, offering festival goers spray tans and sugaring hair removal services. Appointments can be booked here.

Medicube

Invite only and open to the public

In partnership with Goldenvoice, the promoter behind Coachella Music Festival, Medicube will debut its largest activation in the United States yet. The brand's weekend-long activations will begin with an invite-only pool party in Palm Desert. Throughout Weekend One, on the festival grounds, the K-beauty company will offer attendees the opportunity to test out its Booster Pro device.

Always x Secret

Open to the public. Location: across from the main entrance, near the Indio Central Market.

Always and Secret have partnered on The Refresh Room, a "confidence-first 'Porta-Party' designed to transform the standard festival restroom experience," according to a press release. Amenities such as Always Pocket FlexFoam pads and Secret Fresh Mocktails deodorants will be available in the space for both weekends, as well as air conditioning, hand sanitizer and water stations.

SKYLRK Oasis

Open to the public

Ahead of his headlining performance, Justin Bieber is bringing his brand SKYLRK to the festival. The SKYLRK Oasis will span 10,000 square feet, featuring cooling misting stations, video visuals, "soothing sounds" and custom SKYLRK furniture. Next door at the SKYLRK Shop, guests will be able to shop the brand's latest drop, including a "Chelley Valley" T-Shirt, "Coachelly" hoodies, "Speed Demon" sunglasses and "Not Clocking to You" long sleeves.

E.l.f. Cosmetics

Open to the public. Location: across from the Gobi stage (between White Claw and Mojave Food).

For both weekends of the festival (and the following weekend at Stagecoach), E.l.f. Cosmetics will host an activation highlighting its new shades of the Glow Reviver Melting Lip Balm and offer guests slushie-inspired drinks, product gifting and photo opportunities.

Marc Jacobs x Tao Group Hospitality

Invite only

Marc Jacobs and Tao Group Hospitality have partnered to bring a series of cultural programming to Coachella Weekend One. Throughout the weekend, guests can attend a cocktail celebration co-hosted by Adriana Lima, then make their way to an after-party featuring interactive experiences.

Stay Fresh with Dove

Open to the public

During Weekend One, Dove will be hosting pop-ups at several locations around the desert. At the Palm Springs International Airport, travelers can collect samples of Dove products just after hopping off the plane. The brand will also be handing out samples at multiple spots listed below:

• Saturday | 9AM — Walmart Parking Lot (82-491 Ave 42, Indio)
• Saturday | 10:30AM — InDEO Sign + Echo Lounge (Smurr St & Miles Ave)
• Sunday | 10:30AM — Embassy Suites Palm Desert (74-700 CA-111)
• Sunday | 12PM — Indio Towne Center (42100 Jackson St)

Sonic Desert

Invite only

Keranique, Fazit, The Creme Shop, ESW Beauty, Aerie and Ardell are amongst the brands sponsoring Coca-Cola's Sonic Desert activation on Saturday of Weekend One. Inside the event, guests will experience exclusive gifting, hair health education sessions, a tequila bar by 21 Seeds, a Chill Vodka bar, a Whiskey bar by Crown Royal, a DJ set and more.

Neutrogena

Open to the public.

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Beyond serving as Coachella's official sunscreen sponsor, Neutrogena will host several activations both on and off the festival grounds. At the Palm Springs Airport, the brand will have a dedicated sampling booth throughout both weekends. For between sets, eight SPF dispensers (amounting to a total of 250+ gallons of sunscreen) will be available throughout the campgrounds. Product samples will also be available at American Express and Aperol stations at the festival.

Nike's Coachella Sport Style Studio

Invite only

During Weekend One, Nike is inviting a select group of media and tastemakers to experience its latest sportswear pieces. Attendees will receive a professional styling experience and leave with a desert-ready outfit.

Ject x Gorgie Skin Oasis

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Aesthetics brand Ject partnered with energy drink company Gorgie to host a group of influencers at a "Skin Oasis" for Weekend One of Coachella. Those invited to the Indio getaway enjoyed curated Ject treatments and product gifting from Fazit Beauty, Glasshouse Fragrances and Astral Tequila.

Eos x EyeBuyDirect Desert House Party

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On the Friday of Weekend One, Eos and EyeBuyDirect will co-host a private Desert House Party. The event will offer photo opps, a tattoo artist, hair tinsel, face glitter artists and more.

Nylon House

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Nylon is partnering with Matrix to bring Nylon House to Weekend One of Coachella. The Diplo-DJed event will take place on Friday night and debut the media brand's new partnership with Katseye. The night's theme is "Nocturna," described in a press release as "a fashion-forward, after-dark desert experience" with "moonlit rituals and the untamed energy of the wild." E.l.f. Cosmetics, Neutrogena and Sally Hansen are key sponsors.

Caravana 15-Year Celebration

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Lifestyle and ready-to-wear brand Caravana celebrated its 15th anniversary with a private event on Thursday night of Weekend One, kicking off the festival weekend with "sunset light, music and dancing after dark" — plus, a first look at its new Summer 2026 collection.

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The most wonderful time of the year for beauty shoppers has finally returned. The Sephora Savings Event officially kicks off on April 10, offering Beauty Insiders 10–20% off everything with the code "SPRINGSALE" through April 20. Rouge members (those who spend $1,000 per year) get a head start with their 20% multi-use discount beginning on April 10, while VIB and Beauty Insider members can shop the sale starting April 14 with their 15% and 10% respective discounts. As an added bonus, the Sephora Collection is also 30% off for all Beauty Insiders during the sale.

Scrolling through pages and pages of products can quickly become overwhelming, so we've rounded up our top hair, makeup, skin-care, fragrance and body-care picks from our favorite independent beauty brands to streamline your shopping. We've included buzzy founder-led labels, up-and-coming innovators and "IYKYK" brands that are making waves in the beauty industry.

Click through the below galleries to see (and shop!) all of our picks.

Hair

Makeup

Skin Care

Fragrance

Body Care

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Production & Technical Design Manager
Contract-to-Hire  ·  Remote with occasional Denver meetings  ·  Immediate Start
Licensed Sports Apparel
Tech Packs
Production Coordination/cut tickets
Adobe Illustrator — Advanced
Overseas Factories
Pantone System
Mid-Level · 3–6 yrs

ABOUT THE BRAND
KADYLUXE® is a women's licensed sports fashion apparel brand — elevated game day, done right. Broncos script sweaters. Cowboys silver and navy. Alabama crimson. Fur vests. Fashion-first silhouettes built for women who refuse to dress down for the sport they love.

We hold active NCAA, NFL, and NHL licenses and sell through Fanatics, Dick's Sporting Goods, Scheels, and direct-to-consumer via Shopify. Fall 2026 is in motion and we are scaling fast. This role is built for someone who wants to grow with us.

THE ROLE
This is a hybrid role — equally design and operations. Half your time lives in Illustrator, building factory-ready tech packs and line art. The other half owns the production pipeline: writing and communicating vendor purchase orders, sampling , QC, and timeline tracking.

You'll work directly with our Head Designer and founder , knitwear designer, and CD in a lean, fast-moving environment. You don't need a lot of direction — you need good instincts and the ability to own your processes fully.

Contract-to-hire. Projects start immediately.

WHAT YOU'LL OWN
TECHNICAL DESIGN
●  Build and maintain complete tech packs and design layout files for factories — production-ready, every time
●  Create line art, flat sketches, and mock iterations to support design development
●  Confirm all trim details and write accurate cut tickets across styles and colorways
●  Work fluently within the Pantone system alongside licensed trademark logos (NCAA, NFL, NHL)
●  Develop and maintain print/artwork pattern files as collections evolve

PRODUCTION COORDINATION
●  Own the sampling and production timeline across all active styles — flag delays before they compound
●  Serve as the main point of contact between KADYLUXE and overseas factories and vendors
●  Communicate with Chinese factory partners via WeChat, including off-hours as needed
●  Perform QC checks on samples and finished goods — document issues, communicate actionable feedback
●  Own materials and components ordering; track deliveries against production timelines
●  Maintain production trackers and status sheets; keep all product pipeline data current and accurate
●  Coordinate boats and transit schedules at ex-works windows from 3 factories.

WHAT YOU BRING
●  3–6 years in fashion technical design, production, or product development — apparel strongly preferred
●  Advanced Adobe Illustrator skills — fashion line art, flat sketches, spec illustrations
●  Experience building factory-ready design packs and managing overseas production relationships
●  Comfort communicating with Chinese vendors via WeChat, including outside standard business hours. Comfortable making image/video approvals thru wechat.
●  Strong QC instincts — you catch what others miss and you document it clear
●  Familiarity with licensed or branded product development is a meaningful plus
●  Self-managed, remote-capable, and able to move quickly — this is a lean team and you'll feel it

Based in the U.S.; able to join occasional in-person sessions in Denver, CO or Ponte Vedra, FL.

COMPENSATION
Contract rate
●  $45 – $60 / hr
●  Full-time conversion target
●  $72,000 – $88,000 / yr - Rate commensurate with experience. Conversion timeline discussed during onboarding based on fit and business growth.

TO APPLY
Send your portfolio, a brief note on your production and technical design experience, and your availability to kady@kadyluxe.com.

Projects start immediately. We move fast — so should your application.

KADYLUXE® is an equal opportunity employer. We celebrate the women who wear our clothes and the people who build them.

@kadyluxe

VMG Partners Invests in The Doux

VMG Partners has invested a minority stake in hair-care brand The Doux. Founded by Maya Smith and her husband Brian Smith, The Doux is stocked in Target, Walmart, CVS, Walgreens, Sally Beauty and more. Smith, a trained cosmetologist, launched the brand in 2011 as a salon in Germany before debuting a product line. The funds from VMG Partners' investment will enable the brand to go deeper and wider in the U.S., according to Smith. {WWD/paywalled}

Uniqlo Owner Fast Retailing Raises Full-Year Forecast

Fast Retailing, the parent company of Uniqlo and GU, is raising its full-year forecast for 2026. It now projects an operating profit of 700 billion yen ($4.4 billion), compared to its previous estimate of 650 billion yen ($4.1 billion). In the first half of FY2026, consolidated revenue rose to 2.06 trillion yen ($13 billion), up 14.8% year-on-year and business profit increased to 386.9 billion yen ($2.4 billion) up 28.3%. {Fast Retailing}

Fear of God CEO Exits

Bastien Daguzan is exiting Fear of God less than two years since being named CEO. Daguzan entered the role in September 2024 after serving as a strategic consultant to the founder on brand architecture, leadership alignment and global growth initiatives. Fear of God told WWD it "made the decision to remove the office of the CEO from its organizational structure." {WWD/paywalled}

Selfridges Opens Exclusive Member's Club

Selfridges is opening its new member's club 40 Duke this week, which is complete with a private restaurant, treatment rooms, a secure showroom for high jewelry and watches, a terrace café and 24 personal shopping cabins. Access will be reserved for clients who spend as much as £20,000 ($26,800) annually. This move comes as high-spend consumers continue to fuel the luxury market despite a wider multi-year downturn in sales. {Business of Fashion/paywalled}

Levi Strauss & Co. CEO Talks Turnaround Status

Levi Strauss & Co. CEO Michelle Gass joined the company in January 2023 with a strategy to reach $10 billion in revenues by 2030 by expanding the women's business, capturing a more premium consumer and creating cost efficiencies to improve margins. The turnaround is slowly taking hold. For fiscal 2025, Levi Strauss & Co. reported net revenues of $6.3 billion, up 4% on 2024. Women now represent 40% of the business, according to Gass, who is aiming for 50%. {Vogue Business/paywalled}

The New York Times Profiles Herbert Levine Designer Trevor Houston

American shoe brand Herbert Levine is known for designing shoes worn by Jacqueline Kennedy Onassis, Marilyn Monroe, Liza Minnelli and Nancy Sinatra. In 2024, Trevor Houston, a 36-year-old footwear designer, was named creative director for Herbert Levine, which by then had been defunct for almost 50 years. Houston's creations for Herbert Levine draw inspiration from the brand's extensive archive, as well as from mediums like film. Herbert Levine is again starting to be embraced by celebrities as Odessa A'zion, Emilia Clarke and Tracee Ellis Ross have recently worn its shoes. {The New York Times/paywalled}

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Price Range: $1,000+
Hero Product:Vic Rings, Cymbal Pendants
Stockists:Moda Operandi, Goop
PR Representation: For Future Reference
How to get in touch: info@jaderuzzo.com

Origin Story

After studying at FIT and spending a decade in fashion and personal styling, Jade Ruzzo decided to bring her own vision for less-is-more heirlooms to market: a timeless ode to sentimental moments. Ruzzo makes fine jewelry that is devoid of trends but big on attitude. Clean lines, classic shapes and unexpected edges define the brand. Her pieces — understated but with a distinct 'cool factor' — feature chunky colored gemstones, hand-chosen diamonds and lustrous pearls deftly set into luxurious 18-karat gold.

Up-and-coming Gen Alpha beauty brands can look to their Millennial and Gen Z forebears for the playbook on how (and how not) to age up with consumers without sacrificing brand authenticity — something much easier said than done.

Many once-hot Millennial-focused beauty labels that seemed to be taking the industry by storm back in 2016 have faltered as that cohort has matured. Glamglow shuttered its e-commerce site late last year, Becca Cosmetics became a pandemic casualty and Bite Beauty closed its doors in 2022. Milk Makeup and Glossier have also hit significant turbulence, with Milk Makeup reporting an 18.3% drop in net revenue in Q4 2025 and Glossier undergoing a restructuring including layoffs and a plan to close nine of its 12 stores. Glossier's fall from grace is a particularly interesting case study: Rather than focusing on clear messaging, Glossier stretched itself thin by unveiling Millennial-coded launches like its Universal Pro-Retinol while later chasing Gen Z-era trends via its Lip Glaze.

Cracking the code to longevity in the face of ever-shifting trends is key for beauty brands looking to age up with — rather than outgrow — their consumers. Take Ouai, for example: The hair-care brand founded by Jen Atkin in 2016 emerged as a buzzy Millennial brand championing effortless, easy-to-use hair products and has scaled its consumer base without losing touch with its OG fans. For Ouai's VP of Brand Marketing Nicole Solorzano, the secret to successfully growing up alongside your audience is to "stay rooted in your brand identity instead of constantly chasing the next trend or audience shift."

"Your earliest consumers are the reason your brand exists, and if you grow authentically with them, they'll grow with you," she tells Fashionista. "That means continuing to solve the problems they're experiencing as their routines evolve while maintaining the voice and values that made them fall in love with the brand in the first place."

Evolving (Not Flooding) Product Assortments 

I hate to be the bearer of bad news, but Gen Alpha (and of course my fellow Gen Zers…) won't be young forever. Beauty trends will change, skin barriers will need more support and retinol will become a vital skin-care step. Millennial and Gen Z beauty brands have already started navigating the challenge of expanding their product offerings for their aging consumers, offering Gen Alpha-centric brands a glimpse into what authentic evolution looks like.

Byoma, a barrier science-focused skin-care brand launched in 2022, instantly clicked with Gen Zers who spent the pandemic cosplaying chemists by experimenting with actives and exfoliants. "Early on, many of our consumers were focused on breakouts, sensitivity or repairing damage caused by over-treating their skin," Byoma CEO Marc Elrick says. "As they get older, the conversation shifts towards hydration, brightness, resilience and long-term skin health. But the underlying science doesn't change — a healthy barrier remains the starting point."

Byoma's new Bio-Collagen Radiance Facial Mask, embodies this shift: According to the brand, "Bio-collagen" reduces transepidermal water loss, improves skin texture and softens the appearance of wrinkles. The peel-off face mask also incorporates the brand's signature "Tri Ceramide Complex," which boosts the skin barrier and establishes a throughline within Byoma's product assortment. As a result, the company's latest launch addresses its audience's evolving needs without sacrificing the qualities that won them over in the first place (see: its science-backed formulas, splashy packaging and relatable marketing).

Back in 2019, Tower 28's initial audience also skewed younger as they were particularly drawn to the cult-favorite brand's "effortless, uncomplicated approach to beauty," Founder and CEO Amy Liu says. "I founded Tower 28 at 40, so I've always had an understanding of what our customers might need as their skin changes, but having daughters who are just starting their own beauty journeys has given me an even more real-time perspective on how to grow alongside our community," she continues.

Tower 28 has since upgraded its three-SKU debut assortment (SOS Rescue Spray, SuperDew and a clear ShineOn Lip Jelly) to an impressive offering spanning skin care, body care and color cosmetics fit for all ages. The Los Angeles-based brand has stuck to its initial positioning of championing sensitive skin, now making it the first and only brand to receive all three seals (the National Eczema Association Seal, the National Rosacea Society Seal and the National Psoriasis Foundation Seal) on its skin-care products .

An easy trap for beauty brands to fall into is relying too heavily on trend-chasing in hopes of launching the "next big thing," which can dilute a brand's unique identity. This isn't to say that keeping up with trends isn't a successful strategy (everyone has a bottom line, after all), but rather, beauty brands shine when they interpret industry shifts through their own authentic lens.

For example, Carina Chaz built her fragrance brand DedCool without a specific demographic in mind, instead zeroing in on "self-expression and a choose-your-own-adventure mindset." In keeping with fragrance's evolving market, DedCool's core franchise called "Milk" reimagines the amber-y musk into different variations, such as a trend-forward gourmand (Mochi Milk) or a salty, summer-y blend (Mineral Milk). "We create the tools, and people experience the brand in whatever way makes sense for them at that moment in their life," Chaz notes. "As our community evolves, the brand naturally evolves with them."

The L.A.-cool brand has also seamlessly expanded into new fragrance mediums like laundry while maintaining its distinct brand identity. (I knew I was getting older when I got excited over a laundry detergent drop.) The goal is "to live across more parts of our consumer's daily routine," Chaz says. "Someone might discover DedCool through fragrance first, and later bring it into their home through laundry or other scented products."

Maintaining an Authentic, 'Layered' Brand Voice

Beyond product expansion, brands' messaging need to continue to authentically reach their evolving audience. Chronically online slang may seem like an easy way to capture younger audiences, but a Millennial brand throwing around "unc" and "chopped" may feel, well, unc and chopped. For Innbeauty Project, a multi-generational skin-care brand launched in 2019, the sweet spot is "building a brand that feels modern and relevant, but also substantive enough to earn long-term trust across age groups," Co-founder Alisa Metzger tells Fashionista.

"Early on, a lot of our momentum came from creating a brand that felt fresh, fun and immediately engaging," she adds. "That's still an important part of our DNA, but as the brand has grown, we've been very intentional about building a deeper level of trust and credibility so that we continue to resonate not just with younger discovery-driven consumers, but also with more discerning skin-care shoppers — of all ages and stages."

With its generation-spanning target market, Innbeauty Project is well-versed in the brand longevity playbook. Its best-selling Extreme Cream resonates across age groups, with younger consumers welcoming its "glass-skin effect" and mature consumers loving its firming qualities. To reach all ages, Metzger says Innbeauty Project's marketing has become "more layered" over the years by leaning into education, clinical proof and formula differentiation.

Bubble Skincare Founder Shai Eisenman concurs, noting that the Gen Z-beloved skin-care brand has also become increasingly "layered" since its 2020 launch: "We're bringing our dermatologists forward, sharing our clinical results and helping our community understand not just what to use, but why it works," she says.

Bubble targeted a Gen Z audience from the jump with its eye-catching packaging and transparent formulas, and now, it's resonating with Gen Alpha consumers as well. One of its core marketing strategies is its ambassador network, which boasts more than 100,000 people offering real-life perspectives that speak to younger generations' appetite for authenticity.

"Today's consumer doesn't want to choose between credibility and excitement," Eisenman says. "They expect both. And the brands that win are the ones that can deliver clinically proven results while still feeling like something you want to be part of."

A Guide to Longevity For Gen Alpha Beauty Brands

The Millennial and Gen Z-coded brands who persevered in the crowded beauty landscape have some advice for Gen Alpha brands looking to avoid fading into irrelevance as their audiences age up: Trends come and go, but anchoring your brand in a clear, authentic vision is timeless.

"It's incredibly powerful to connect with a young consumer early, but if you want to grow with them, your brand has to stand for something deeper than just what feels relevant on social media or trendy at a specific moment," Metzger notes. "Lean into your superpowers and the things that make you different to the extreme. Don't dilute your brand to fit someone else's vision or a single generational mold."

Successful long-term brand building focuses on "emotional resonance, not just viral moments," Ouai's Solorzano adds. "The goal shouldn't be to constantly reinvent who you are, it's to deepen the relationship with your community over time." Again, Gen Alpha won't be young forever, so emphasizing efficacious formulas — rather than relying on trend-focused branding — sets the stage for a brand that successfully grows alongside its audience.

"The customers who discover your brand at the beginning may be in a very different place five or ten years later, and if you're paying attention, they'll tell you exactly what they need next," Liu says.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

If you've noticed a shimmering, warm trail of scent in the front row this season, you're not imagining it. While the industry often chases the loudest new launch, insiders are gravitating toward something far more intimate. Enter Golden Kiss, a fragrance from Beguile that doesn't sit on the skin so much as melt into it, like a lingering kiss you never want to forget.

The Making of a Modern Signature

Golden Kiss opens with a bright spark of Bergamot and Blackcurrant, lifted by crisp Apple and a subtle, sophisticated flicker of Pink Pepper. It feels luminous: energetic, but controlled. Polished, never overpowering.

As it evolves, Rose, Jasmine, and Violet bloom at the center, softened by a juicy touch of Raspberry. The effect is romantic without excess, the olfactory equivalent of a vintage silk slip dress: effortless, fluid and undeniably feminine.

The "Golden Trail" Effect

What truly sets Beguile apart is its quiet power. Rather than announcing itself across a room, Golden Kiss creates a magnetic aura. Amber, Sandalwood and Vanilla form a creamy, sensual base, while Patchouli and Musk ensure it lingers close to the skin and on the memory.

In an era of maximalist fragrance drops, Golden Kiss feels intentional. Designed for the woman who understands that confidence doesn't need volume, it's the kind of scent that draws people closer, whether at a high-stakes gallery opening or a low-key candlelit dinner.

The result? A radiance you don't see, but never forget.

The Hollywood Reporter Unveils 2026 Power Stylists Issue

The Hollywood Reporter's 2026 Power Stylists Issue spotlights this year's breakout stars and their stylists, including Sabrina Carpenter with stylist Jared Ellner, Connor Storrie with stylist James Yardley, Chase Infiniti with stylists Wayman Bannerman and Micah McDonald and Lola Tung and Myha’la with stylist Britt McCamey. The issue also celebrates the work of Law Roach, Jason Bolden, Harry Lambert and Bad Bunny's stylist Storm Pablo, among others, totaling 25. {The Hollywood Reporter}

Altuzarra Names New CEO

Altuzarra has promoted Marta Lastra from president to chief executive officer, effective immediately. She'll oversee the company's global strategy, operations and growth. "I am honored to take on the role of CEO at such a pivotal moment for the brand," said Lastra in a press statement. "Altuzarra has built a strong foundation rooted in creativity, craftsmanship and a loyal global customer base. I look forward to partnering with Joseph to scale the business, strengthen our market positioning and drive sustainable, long-term growth." {Fashionista inbox}

How the Iran War Is Impacting Beauty's Supply Chain

The U.S.-Iran War is exposing a gap in the beauty industry's supply chain infrastructure, especially in packaging. Oil price hikes due to the war are driving up costs for plastic suppliers and popular alternatives like aluminum. Brand manufacturers are feeling the impact, as they are forced to purchase these raw materials without knowing when prices will fall. Beauty founders are also under pressure, forced to decide whether to absorb the price difference or pass it on to consumers. The issue exposes the beauty industry's overreliance on plastic and the limited scalability of sustainable alternatives. {Business of Fashion/paywalled}

Linda Dresner Dead at 88

On March 30, fashion visionary Linda Dresner died at age 88. She was known for her eponymous boutiques, selling edgy, avant-garde fashion from brands like Maison Margiela, Yohji Yamamoto, Ann Demeulemeester, Claude Montana, Vetements and Dries Van Noten. She closed her Manhattan location in 2008, followed by her Birmingham store in 2021. {The New York Times/paywalled}

Vuori Partners With Tom Holland

Vuori has inked a multi-year partnership with Tom Holland, with the actor joining the brand as global creative, strategic and financial partner. He kicks off his ambassadorship starring in the Spring 2026 campaign, "Play It As It Lies," co-created and co-directed
by Holland's brother, filmmaker and producer Harry Holland, alongside co-director Harrison Boyce. {Fashionista inbox}

What AI Means for Sustainability 

Fashion sustainability teams are using AI to assist with forecast demand, inventory, technical guidance for design teams and verifying traceability data. The technology is widely helping companies improve productivity and efficiency. However, brands admit that employing AI is risky because the environmental impact remains unknown, especially regarding water and energy use. {Vogue Business/paywalled}

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